Course - Overview

Understanding the nuts and bolts of this field with an application in business is integral to this course whose journey maps fundamentals of marketing, advertising, visualization to picking up skills and competencies for a successful career. Besides a live industry project and mentoring by industry stalwarts, learners also get exposure to other cultures via international lab and social entrepreneurship.

They also delve into media campaigns, marketing research and learn about the intricacies of consumer behavior besides an understanding of digital technologies, content creation and marketing.

The course also offers students an insight into Integrated Marketing Communication with the definitive knowledge of the principles, concepts, and theories of integrated marketing communication channels including digital. This module will introduce you to the marketing communication methods – Advertising, Public Relations, Events, etc. and establish the strengths and weaknesses of each.

Curriculum

Fundamentals of Management; Marketing Fundamentals; Thinking Visually; Advertising & PR ; Integrated Marketing Communication ; Marketing Research ; Consumer Behaviour & Audience Studies ; Branding

Accounting for Decision making ; Media Planning & Campaign Production ; Digital Marketing & Content Creation; Live Industry Project / International Lab ; Professional Practice ; Portfolio Development ; Major Project (double capstone)

Faculty

Our faculty members are the strongest pillars of our 28 years of creative impact. These mentors are life-long learners, eager to dedicate their lives to create a change for a better tomorrow. They nurture creative minds and bring out the best in them over the years. Every student at Pearl is transformed into extraordinary leaders with the help of their support, guidance and mentoring. They and our students together make us who we are. Take a look at these geniuses.

Career Path

Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.

Career image
  • Advertising agency

  • Digital communication agency

  • Brand consulting agency

  • And the marketing communications or brand management department of any corporate house or non-profit organization.

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