Course - Overview

The program enables students to enhance their learnings and strategic competencies of

branding and businesses by blending ideas, technique, and creativity, responding to

consumer behavior and mapping contemporary markets. Advertising and Marketing

program focuses on creating digital-savvy advertising professionals adept at marketing,

copywriting and brand management in a transformative industry.

The two-year program is well-designed to give a sound knowledge of advertising

practices, integrated brand communication strategies, digital marketing avenues, big

data analytics, and – ultimately – preparing learners to carry out brand management in

both agencies and corporates.

Students will be encouraged to participate in several ad-mad contests, marketing

case-study contests, business case-study contests, and creative marketing contests

during this two-year program.

Curriculum

Introduction to IMC & Tools of IMC

Advertising & Brand Management: Theory, Concepts, and Applications.

Advertising Agency: Types, Divisions, Functions, and Roles in Campaign Management.

Marketing: Channels, Media Mix, and Sales Management

Rural Marketing, Direct Marketing, BTL Marketing, and Events.

Quantitative & Qualitative Research for Marketing and Advertising (along with use cases).

Audience Measurements, Consumer Insights, and Big Data Analytics in A&M.

PR & Events: Advanced Practices with practical applications. There’s a mandatory 8-week internship after the second semester.

Digital Marketing & Social Media Marketing, along with Online Selling

Digital Advertising and e-Branding.

Advertising, Creative Communication, and Campaign Production.

Luxury Branding and Entertainment branding

Corporate & B2B Branding and Marketing.

International Marketing and Branding.

Marketing Communication: Advanced Practices with use cases.

Major Industry Project or Internship

Faculty

Mr. Viveck Vaswani, Actor, Producer, Teacher, Writer, and the man who famously gave Shahrukh Khan his big break in Bollywood. An alumnus of Campion School and Cathedral and John Connon, Viveck started off with acting in India's first TV soap opera 'Khandaan'. He then produced a Marathi film called 'Kis Bai Kiss', and a major television serial called 'Nai Dishayen. He has acted in more than a 100 films and numerous television shows. He has produced 13 films and 2 television shows. Viveck Vaswani has been Advisor/ Consultant/ Strategist to a number of established companies as well as startups in the entertainment business.

Career Path

Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.

Career image
  • Advertising Business Development Executive

  • Client Servicing Executive

  • Media Planning Executive

  • Brand Management Executive

  • Marketing Communication Officer