Course - Overview
The program enables students to enhance their learnings and strategic competencies of
branding and businesses by blending ideas, technique and creativity, responding to
consumer behaviour and mapping contemporary markets. The Advertising and Marketing
program focuses on creating digital-savvy advertising professionals adept at marketing,
copywriting and brand management in a transformative industry.
The two-year program is well-designed to give a sound knowledge of advertising
practices, integrated brand communication strategies, digital marketing avenues, big
data analytics, and – ultimately – preparing learners to carry out brand management in
both agencies and corporates.
Students will be encouraged to participate in several ad-mad contests, marketing
case-study contests, business case-study contests, and creative marketing contests
during this two-year program.
Introduction to IMC & Tools of IMC
Advertising & Brand Management: Theory, Concepts, and Applications.
Advertising Agency: Types, Divisions, Functions, and Roles in Campaign Management.
Marketing: Channels, Media Mix, and Sales Management
Rural Marketing, Direct Marketing, BTL Marketing, and Events.
Quantitative & Qualitative Research for Marketing and Advertising (along with use cases).
Audience Measurements, Consumer Insights, and Big Data Analytics in A&M.
PR & Events: Advanced Practices with practical applications. There’s a mandatory 8-week internship after the second semester.
Digital Marketing & Social Media Marketing, along with Online Selling
Digital Advertising and e-Branding.
Advertising, Creative Communication, and Campaign Production.
Luxury Branding and Entertainment branding
Corporate & B2B Branding and Marketing.
International Marketing and Branding.
Marketing Communication: Advanced Practices with use cases.
Major Industry Project or Internship
Mr. Viveck Vaswani, Actor, Producer, Teacher, Writer, and the man who famously gave Shahrukh Khan his big break in Bollywood. An alumnus of Campion School and Cathedral and John Connon, Viveck started off with acting in India's first TV soap opera 'Khandaan'. He then produced a Marathi film called 'Kis Bai Kiss', and a major television serial called 'Nai Dishayen. He has acted in more than a 100 films and numerous television shows. He has produced 13 films and 2 television shows. Viveck Vaswani has been Advisor/ Consultant/ Strategist to a number of established companies as well as startups in the entertainment business.
- Message from Dean
Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.