Course - Overview
Our PG in Advertising & Marketing is a unique course that blends the creative practice with the business of advertising. It will develop digital-savvy advertising professionals with an in-depth knowledge of marketing, copywriting, and brand management.
The faculty consists of industry speakers and adjunct professors, who have their fair share of experience from leading advertising, marketing and design agencies. As part of the curriculum, learners will be involved in international exchange programmes and live projects for an advertising, design, or marketing agency. Some of the companies where our alumni is working include JWT, The Communication Council, Ogilvy, and Times Internet.
The two-year course is well-designed to give a sound knowledge of advertising practices, integrated brand communication strategies, digital marketing avenues, big data analytics, and – ultimately – preparing learners to carry out brand management in both agencies and corporates.
Students with learn design software like CorelDraw and InDesign, along with research software likes SSPS and audience measurement software used by BARC and other such research centers.
Individuals participate in several ad-mad contests, marketing case-study contests, business case-study contests, and creative marketing contests that are organised by IIMs, MICA, corporate houses, and NGOs during this two-year course.
Every month, students get an opportunity to visit leading advertising, brand, PR or digital agencies. Aside from this, they can also visit a corporate house’s marketing department to help them understand how real-life advertising, branding, and marketing work in organisations.
Students are invited for at least 50 or more sessions, conducted across these two years by industry stalwarts to provide a new viewpoint on branding, advertising, and marketing.
They also have the chance to attend video conference sessions by experts from India and abroad. For example, the global mobile content development expert Dr. Stephen Quinn shall conduct a weeklong immersive workshop on mobile content.
Introduction to IMC & Tools of IMC
Advertising & Brand Management: Theory, Concepts, and Applications.
Advertising Agency: Types, Divisions, Functions, and Roles in Campaign Management.
Marketing: Channels, Media Mix, and Sales Management
Rural Marketing, Direct Marketing, BTL Marketing, and Events.
Quantitative & Qualitative Research for Marketing and Advertising (along with use cases).
Audience Measurements, Consumer Insights, and Big Data Analytics in A&M.
PR & Events: Advanced Practices with practical applications. There’s a mandatory 8-week internship after the second semester.
Digital Marketing & Social Media Marketing, along with Online Selling
Digital Advertising and e-Branding.
Advertising, Creative Communication, and Campaign Production.
Luxury Branding and Entertainment branding
Corporate & B2B Branding and Marketing.
International Marketing and Branding.
Marketing Communication: Advanced Practices with use cases.
Major Industry Project or Internship
Prof. Chowdhury is an eminent media academic who currently heads the School of Media at Pearl Academy. He has established himself as a distinguished personality in the field who has spearheaded some of the finest media institutes in the country. He is known for his comprehensive research and remarkable learning techniques, which can be seen in the fact that he introduced the concept of convergence in media education.
Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.
Utilise your marketing aptitude to form modernised media plans and strategies.
Formulate effective strategies for brands by applying your mettle in advertising and marketing.
Regulate and manage accounts for organisatons by developing your business acumen.
Analyse the market in which an industry operates to understand the science of an effective marketing strategy.