Course - Overview

Postgraduate programme in Advertising & Marketing is a unique course that blends creative practice with the business of advertising. It trains learners to become digital savvy advertising professionals with indepth knowledge of marketing, copywriting and brand management.

Industry speakers and adjunct professors drawn from leading advertising, marketing and design agencies are part of the faculty. As part of the curriculum, learners participate in international exchange programmes / international labs, live projects for an advertising, design or marketing agency and professional practice. Some of the companies where Pearl students are working include JWT, The Communication Council, Ogilvy & Mather and Times Internet.

The two-year course is well-designed to give a sound knowledge of advertising practices, integrated brand communication strategy, digital marketing and analyzing the ‘big data’, preparing learners to seek opportunities in both agencies and corporate brand management in India or globally. Learning at Pearl

Pearl has a 28-year legacy of training and preparing students to join the exciting world of creative domains. The course is industry-oriented, practical, hands-on, tech-savvy specially with regards to the digital technology, with a strong foundation of concepts and research. The entire course has a distinct position of possessing a professional and pro-industry orientation from content, to mentors, to industry visits, to projects and internships.

Curriculum

Fundamentals of Management; Marketing Fundamentals; Thinking Visually; Advertising & PR ; Integrated Marketing Communication ; Marketing Research ; Consumer Behaviour & Audience Studies ; Branding

Accounting for Decision making ; Media Planning & Campaign Production ; Digital Marketing & Content Creation; Live Industry Project / International Lab ; Professional Practice ; Portfolio Development ; Major Project (double capstone)

Faculty

Our faculty members are the strongest pillars of our 28 years of creative impact. These mentors are life-long learners, eager to dedicate their lives to create a change for a better tomorrow. They nurture creative minds and bring out the best in them over the years. Every student at Pearl is transformed into extraordinary leaders with the help of their support, guidance and mentoring. They and our students together make us who we are. Take a look at these geniuses.

Career Path

Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.

Career image
  • Advertising agency

  • Digital communication agency

  • Brand consulting agency

  • And the marketing communications or brand management department of any corporate house or non-profit organization.

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