Course - Overview

This 2 year program will cover the nuances of Business management viz a viz strategy, Accounting, Finance, Team building, Organizational Behaviour, and Marketing in the first year with lots of inputs from the industry, and hands-on learning through live projects. In the second year, students will get an opportunity to choose between the following two specializations:
1. Media and Entertainment Business
2. Design Management
During the fourth semester, students will get the opportunity to learn while they Earn, wherein each student will be placed at an organization and will get hands-on experience in the required field and simultaneously study the course modules at the school.
Media and Entertainment Business is a new age specialization and has got immense opportunities for the aspirants who want to work in this creative industry. Considering the growth in media and entertainment, there is a considerable demand for trained professionals to become the growth drivers of this industry. The main objective of this course is to equip students with relevant knowledge to work and the latest development in the field of the media and entertainment industry.

The principal aims of the specialization are:
• To make students aware of Media and Entertainment business
• Equip students with hands-on knowledge to work in the Media and Entertainment business.
• To create managers who can manage the industry with the required training and know-how.
Design Management as a discipline comprises making critical business decisions, evaluating ongoing processes and devising strategies to grow businesses. Students will learn various nuances of managing various design formats during the specialization.

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