Fashion Business Specialisation in Marketing & Merchandising
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Location :
Mumbai | Bengaluru | Delhi-South
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Duration :
2 Years
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Eligibility :
Graduation in any field.
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Certification :
PG Professional Diploma (at the end of 2nd years)
We offer a unique opportunity to learn, engage and develop topical
skills of Digital marketing on Facebook, Instagram and Messenger.
Course - Overview
The Marketing and Merchandising specialisation trains students to augment their entrepreneurial, technical and behavioural skills in domains like product development, Range Planning, Marketing Communications, Sourcing and Buying. It covers the fashion value chain from sourcing of raw materials to retailing and marketing principles.
The students will be encouraged to critically analyse problems and deliver intelligent solutions for both fashion and lifestyle verticals. They will gain an insider’s perspective of fashion design, terminologies, fabrics, communication channels, and learn their applications in the fashion business.
Career Path
Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.

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Product Merchandisers
See to it that you area of supervision is supplied with the high-quality fashion products.
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Product Managers
Ensure the smooth roll-out of a product line, from manufacturing to release.
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Retail Buyers/Sourcing Manager
Select distinctive designed products for retail brands to improve sales with a line-up of appealing products.
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Category Managers
Supervise specific categories and ensure the regular supply of high-quality products for the same.
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Visual Merchandiser
Improve customer experiences in a retail store through effective visual merchandising practices.
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Sourcing Manager
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Branding
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Marketing (Online and Offline)
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E-Commerce
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Start Ups
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Entrepreneur