Fashion Business Specialisation in Marketing & Merchandising
Mumbai | Bengaluru | Delhi-South
Graduation in any field.
PG Professional Diploma (at the end of 2nd years)
We offer a unique opportunity to learn, engage and develop topical
skills of Digital marketing on Facebook, Instagram and Messenger.
Course - Overview
In the Fashion Business course, students in their second year will get an opportunity to choose between the following specialisations.
- Marketing & Merchandising
- Fashion Entrepreneurship
The Marketing and Merchandising specialisation trains students to augment their entrepreneurial, technical and behavioural skills in domains like product development, Range Planning, Marketing Communications, Sourcing and Buying. It covers the fashion value chain from sourcing of raw materials to retailing and marketing principles.
The students will be encouraged to critically analyse problems and deliver intelligent solutions for both fashion and lifestyle verticals. They will gain an insider's perspective of fashion design, terminologies, fabrics, communication channels, and learn their applications in the fashion business.
Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.
See to it that you area of supervision is supplied with the high-quality fashion products.
Ensure the smooth roll-out of a product line, from manufacturing to release.
Retail Buyers/Sourcing Manager
Select distinctive designed products for retail brands to improve sales with a line-up of appealing products.
Supervise specific categories and ensure the regular supply of high-quality products for the same.
Improve customer experiences in a retail store through effective visual merchandising practices.
Marketing (Online and Offline)