Fashion Business Specialisation in Marketing & Merchandising
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Course - Overview
The Marketing and Merchandising specialisation trains students to augment their entrepreneurial, technical and behavioural skills in domains like product development, Range Planning, Marketing Communications, Sourcing and Buying. It covers the fashion value chain from sourcing of raw materials to retailing and marketing principles.
The students will be encouraged to critically analyse problems and deliver intelligent solutions for both fashion and lifestyle verticals. They will gain an insider’s perspective of fashion design, terminologies, fabrics, communication channels, and learn their applications in the fashion business.
Career Path
Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.
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Product Merchandisers
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Product Managers
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Retail Buyers/Sourcing Manager
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Category Managers
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Visual Merchandiser
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Sourcing Manager
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Branding
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Marketing (Online and Offline)
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E-Commerce
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Start Ups
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Entrepreneur