Course - Overview
The first year will be common for all students, orienting them to the fundamentals of the media and communication industry. The first two semesters will ensure that the learners are exposed to the different facets of the $22.28 billion Indian media & communication industry.
At the end of the first year, students can choose any of three available pathways – (A) Multimedia Journalism, (B) Entertainment, and (C) Brand Communication. This is when students delve deep into their chosen areas.
During the first common year, individuals will study the eight basic areas of media and communication: (A) Fundamentals of Visual Communication, (B) Communication Theories, Models, Management & Media Laws, (C) Media Research and Applications, (D) Multimedia Content Development, (E) Multimedia Audio & Visual Production, (F) Consumer Behaviour & Audience Studies, (G) Integrated Brand & Marketing Communication, and (H) Digital Communication.
Students who leave the course after the successful completion of the first common year will receive a Basic Diploma. Students who successfully complete both years will receive a Specialized Professional Diploma in any of these three pathways.
(A) Entertainment: This course encompasses all the necessary skills that are required to produce entertainment products across all the viable media platforms – films, television, radio, new media, and live media. This course introduces the students to all the phases involved in audio-visual production, which include the ideation, pre-production, production, post-production, and distribution phases. Additionally, students also familiarise themselves with the business aspect of entertainment through this course.
The covered areas include (i) Radio & Television Entertainment Production, (ii) Web Entertainment & Convergence, (iii) Theatre & Entrepreneurship, and (iv) Cinema & Development Communication.
(B) Brand Communication: A uniquely developed course that covers all the aspects of brand communication (online, offline, on air, on ground, and mobile). The course will help students develop the skills required to improve brand communication and help them market effectively. These include the verticals of advertising, public relations, events management, digital marketing & branding, and direct marketing communication.
The covered areas include (i) Brand Management, (ii) Digital Branding & Convergence, (iii) Advertising & Entrepreneurship, and (iv) Events, Public Relations, & Development.
Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.
Television & Radio Channels
Become the face of voice of media outlets with your communication skills.
Obtain the golden opportunity to work in one of the many esteemed production houses.
Online News Portals and Entertainment Companies
Mould the expertise you’ve attained in media & communication and apply it in a digital context for online news & entertainment outlets.
Advertising & PR Agencies
Work for advertising and PR agencies, using your communication skills to accomplish a bevy of tasks relevant to these domains.
Traditional and Digital Newspapers
Utilise your communication skills and abilities to work on front-page headline-worthy stories.
Traditional and Digital Magazines
Pave your way to a successful career by working for esteemed magazines and publications.
Convey an effective form of communication for entertainment companies.
Marketing, Brand Management, and Communication Companies
Develop an appropriate mode and form of communication for companies in the domains of marketing and branding.
Film Production and Distribution Companies
Work in film production & distribution companies and offer your invaluable communication skills.
Promote events and exhibitions through the appropriate use of media & communication.
Celebrity Management Companies
Use your esteemed knowledge in the realm of media & communication to manage and promote celebrities.