Course - Overview

Developing graduates capable of designing unique and delightful retail and customer

experiences.

Even as digital retail is growing exponentially, a significant chunk of the overall commerce

pie lies with offline retail. As consumers become more informed about the latest global

trends and products, companies are rushing to provide them not only more selection but

also superior experiences. This space, therefore, is ripe for designers who can craft

experiences that are not only highly functional but also delight the customer. The Retail &

Experience Design program is a two-year postgraduate diploma that enables students to

acquire the right set of skills to be successful in this space.

This program is open to applicants from all backgrounds, including those who are not

from design backgrounds. As part of the program students undergo programs including

Design Fundamentals, Communication & Branding, Packaging Design, Visual Merchandising,

among others. Students will also receive instruction in research methodologies in order to

develop their ability to design solutions from based on empirical observation.

The fundamental purpose of this program is to enhance not only the design capability of

students but also to provide them with a thorough understanding of the commercial and

business aspects of retail-focused design.

Career Path

Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.

Career image
  • Experience designer at single brand retail companies

  • Customer experience designer at big box retailers