Course Overview

With the rising demand of skilled merchandising, the retail and export industry is looking for skilled buyers and merchandising professionals – especially those who are trained to handle these jobs in the organisation. The demand for them is higher in the industry because these roles are very important in the retail and consumer sector.

Fashion Buying and Merchandising is a subject with substantial scope, opening up a number of career avenues for individuals. Today, there are many retail brands and MBOs managing numerous categories, which require a regular inflow of buyers and merchandisers. These brands include Shoppers Stop, Tata Trent, Future Group, Madura Garments, and Reliance Brands, among various other companies.


Students will be introduced to the area of buying and merchandising – primarily in apparel and garments – while also attaining an overview of other lifestyle products. The following avenues will be covered.

The global fashion industry panorama, buying & merchandising analysis, roles of the buyer & merchandiser, fashion retailers & brands, planning strategies & budgets, buying & range planning, sourcing new brands & suppliers, fabric & styling terminology, trend prediction & seasons, and the overarching retail organisation structure.

This unit focuses on understanding product development, both conceptually and practically.

Sourcing, apparel quality management, product innovation, fashion product design, contemporary fashion aspects, development of fashion production, fashion production strategies, professional research methods, fashion supply chains, consumers trends, and brand strategy.

Focus on complexity of concepts and challenges involved in managing the brands and how they influence the functioning of a business.

Trading and stock management, WSSI (Weekly Sales Stock Intake) & OTB (Open To Buy), and retail planning strategies.

Career Path

Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.

  • Fashion and lifestyle retail

  • Production houses

  • Buying houses

  • Export organisation

  • Garment factories

  • Retail firms