Course - Overview

Program that prepares students to take an active role in the digital transformation happening across industries.

In recent years, successful businesses usually have had one thing in common – all of them have efficiently leveraged a range of innovative digital tools to delight their customers, get more efficient and fight off competition. Even though technology has disrupted most industries, this process is just getting started. The Digital Business and Data Analytics program at Pearl will help students equip themselves with the right tools and mindset to succeed in this new world of business.

In this program, students will cover a few fundamental concepts of digital business, spanning over many courses, workshops and internships. Students will go through the drivers of digital transformation of industries, followed by a detailed exploration of various business models that are at the heart of the digital transformation impacting most companies today. Subsequently, they will learn how the platform model of digital business has become the most important framework today and how they can leverage it to create impactful businesses of their own. Finally, students will undergo hands-on, training on the most effective digital marketing strategies and work on live projects that will allow them to practice their newly learned skills.

A key part of this program is also the data analytics module where students will learn how to define relevant data and understand the best ways to collect it, keeping privacy and legal issues in perspective. Using basic tools, students will be given a thorough understanding of using data to drive business decisions.

Career Path

Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.

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  • Digital Marketer

  • Digital Transformation Expert

  • Data Analytics Manager