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Course - Overview
During this program, students will learn how business strategy is translated into
marketing plans, how to implement strategies for social media and create digital content
for an effective marketing campaigns. The students will also be exploring digital media tools
including mobile platforms and SEO optimization strategies. Students will also learn
the fundamental concepts of digital business. Another key point of the program is also the data
analytics module where students will learn how to define relevant data and understand
the best ways to collect it. They will be exposed to AI and ML concepts.
Career Path
Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.
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Digital Marketing Manager-SEO Expert
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Digital Transformation Expert
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Data Analytics Manager
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Content Marketing Manager