Digital Marketing & Data Analytics

Program that prepares students to take an active role in the digital transformation happening across industries.

In recent years, successful businesses usually have had one thing in common – all of them have efficiently leveraged a range of innovative digital tools to delight their customers, get more efficient and fight off competition. Even though technology has disrupted most industries, this process is just getting started. The Digital Business and Data Analytics program at Pearl will help students equip themselves with the right tools and mindset to succeed in this new world of business.

During this program, students will learn how business strategy is translated into marketing plans, how to implement strategies for social media and create digital content for an effective marketing campaign. The students will also be exploring digital media tools including mobile platforms and SEO optimization strategies. Students will also learn fundamental concepts of digital business. Another key point of program is also the data analytics module where students will learn how to define relevant data and understand the best ways to collect it. They will be exposed to AI and ML concepts.