Course - Overview

During this program, students will learn how business strategy is translated into

marketing plans, how to implement strategies for social media and create digital content

for an effective marketing campaigns. The students will also be exploring digital media tools

including mobile platforms and SEO optimization strategies. Students will also learn

the fundamental concepts of digital business. Another key point of the program is also the data

analytics module where students will learn how to define relevant data and understand

the best ways to collect it. They will be exposed to AI and ML concepts.

Career Path

Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.

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  • Digital Marketing Manager-SEO Expert

  • Digital Transformation Expert

  • Data Analytics Manager

  • Content Marketing Manager