Course - Overview

In this course, students will learn how business strategy is translated into marketing plans, how to implement strategies for social media and create digital content for effective marketing campaign. The students will also be exploring digital media tools including mobile platforms and SEO optimization strategies. Students will also learn fundamental concepts of digital business. Another key point of program is also the data analytics module where students will learn how to define relevant data and understand the best ways to collect it. They will be exposed to AI and ML concepts. The principal aims of the course are:

  • Equip students on nuances of digital marketing and data analytics
  • To expose students on fundamental concepts of digital business and its growth
  • To make students aware of importance of relevant data and various ways to collect the same.
  • Make them understand the importance and working of artificial intelligence and machine learning concepts.


Semester 1: Fundamentals of Marketing; Digital Marketing Communications; Data Collection and Analytics using Statistical Software; Business Communication

Semester 2: Social Media Marketing; Introduction to SEO & SEM and Email Marketing; Introduction to Database - SQL; Introduction to Python

Semester 3: Search Engine Marketing & SEO (Advance) & Video Marketing; Entrepreneurship & New Venture; Advanced Data Analytics; E-Commerce

Semester 4: Live Industry Experience Lab; International Experience Lab

Semester 5: Advanced Google Analytics & ORM; Media Planning Agency Structure and Advance Digital; Advanced E-Commerce Site Building & Marketing; Visualization Using Tableau

Semester 6: Final Capstone Project (Industry Problem Solving Problem)

Career Path

Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.

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  • Digital Marketing Manager - SEO Expert

  • Digital Transformation Expert

  • Data Analytics Exper

  • Data Visualizer

  • Content Manager

  • Content Marketing

  • E-Commerce Expert etc.