Course - Overview
This course trains students on how to carry out fashion communication through various media formats such as journalism (print, electronic or new media), events, and promotions (public relations and advertising) to different audiences. It provides a solid foundation for one’s career in areas like fashion journalism, fashion photography, publishing, fashion videos, creative & art direction, PR, and event design. This course dynamically responds to the demands in the industry and hones students’ skill-sets in digital media for fashion and lifestyle. Students will be taught by a team of experienced industry professionals and practitioners. They will also get to work closely with fashion editors, designers, FDCI media partners, bloggers, and digital media professionals, by undertaking live projects and industry internships.
Visual Culture | Material Culture | Media Culture & Design Culture
Basic Communication skills, knowledge, & methods.
Journalism & Media Studies | Fashion, Culture & Lifestyle | Fashion Advertising & PR | Fashion Communication | Broadcast Media & Fashion
An unwavering focus on developing the relationship between the learner and the industry. Every student will undergo a live project (cross-disciplinary) and obtain valuable international experience.
Specialised Learnings in Fashion Advertising & PR | Fashion Communication | Broadcast Media & Fashion | International Experience | International Lab Project
Every student will undergo a Professional Practice and Final Project session before their final portfolio display
Socially Relevant Design for Media & Communication | Work-Integrated Learning | Making A Professional Portfolio | Refining Public Speaking Skills
Meha Jayaswal has over 24 years of experience in the fashion & media industry. Starting her career with India’s leading stock market magazine of the 90s - Dalal Street Investment Journal, she moved onto International Wool Secretariat (owners of the Woolmark) as a Trade Communications Executive - India and Southeast Asia and then to Confederation of Indian Industry, HQ New Delhi, before joining Pearl Academy in 2001.
Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.
Become a leading voice in the world of fashion by becoming an eminent fashion journalist.
Fashion PR Professionals
Carry out effective PR practices in the context of the fashion industry.
Create and supervise content related to fashion and become a notable voice in the industry.
Fashion Event Designers
Plan an organise various fashion events such as product launches, store openings, and fashion shows.
Utilise everything you've learnt about fashion media communication to become a stalwart TV Producer in this industry.
Social Media Strategist
Carry out effective social media strategies with a vast knowledge of image design and styling.
Capture the perfect angle and click aesthetic images of fashion products during shoots.