Course - Overview

This four-year Undergraduate course in Fashion Communication trains students in communicating fashion through various media formats such as journalism (print, electronic and new media), events and promotions (public relations and advertising) to different audiences. It provides a solid foundation for career in areas like :

  • Fashion journalism
  • Fashion photography
  • Publishing & printing
  • Social media, campaigns and digital PR
  • Fashion videos and fashion films
  • Art direction, layouts and typography
  • Creative direction, Trends & Forecast
  • Advertising, PR and event design

This course dynamically responds to demands from the industry and helps students hone their skillsets in digital media for fashion and lifestyle. Students are taught by a team of filmmakers, photographers, bloggers, youtubers, editors, experienced fashion industry professionals and practitioners. They will get to work closely with fashion editors, designers, FDCI media partners, bloggers, digital media professionals, undertaking live projects and industry internships.

Students have worked on live projects with Miss Malini, SnapChat, Homegrown, I was a sari, APEDA, Cosmpolitan, L’Officiel, Bridal Asia, NDTV and more.

The Foundation Studies has multidisciplinary modules offered in the first year that prepares the young learner for a career for the future. It will help the student in self-discovery, build creative confidence and prepare skilled professionals for lifelong learning as well as inculcating professional ethics and social responsibility. The world around us is changing and evolving everyday in unimaginable and unpredictable ways. Therefore, the modules in the first year focuse on transferable skills and learnability along with a focus on skills and knowledge of specific professional domains. Second, it aims to inculcate attitudes and values that enables the learner to develop a holistic view about the society. Hence, the course aims to build a fertile ground for creative learning in the dynamic and fast changing contemporary world.

The second year of the course has eight core modules, Future skills module and Cross-disciplinary elective. The objective of Year 2 learning and assessments are to inculcate basics of communication skills, knowledge and methods. These are delivered in diverse fields and involves studies in Journalism & Media Studies, Fashion, Culture & Lifestyle, Fashion Advertising & PR, Fashion Communication and Broadcast Media respectively. Besides these modules, the student will also get exposure to the workings of the industry through opportunities presented via small live projects, ‘micro-internships’, masterclasses, talks by industry experts and various events & festivals. Cross-disciplinary elective will have a diversity of subjects, the learner may choose any of the modules based on their interests such as Fashion styling, entrepreneurship and others.

Year 3: Cross-Disciplinary, International Experience and Industry Project in Fashion Media

The objectives of Year 3 studies are to focus on developing the relationship between the learner and the fashion media industry. This year builds on the framework of the previous year and takes the students through advance studies in Styling & Trends, Research Design, Social Media for Fashion, Documentary & Films for Fashion, International Public relations and Emerging Technologies in Fashion Media. Every student will undergo a live project (cross-disciplinary) and obtain valuable international experience.

Year 4: Research Design & Project Construction, Entrepreneurship, Contemporary Fashion Issues, Inter-Disciplinary Studies and Professional Practice in Fashion Communication

The final year of the course will deal with modules relating to Entrepreneurship, Research Design, Inter-disciplinary Practices, Portfolio Development, Professional Practice and a Double Capstone Major Project as a culmination of the course work. The emphasis is on practical application on the skills & knowledge acquired in the previous years and apply it to construct projects or put it to work in the industry as a fashion media professional.

Curriculum

Natural & Built Environment; Body & It's Extension; Design Abilities 1; Immersion Lab 1; Culture, History & Narratives; Identity, Memory & Imaginations; Design Abilities 2; Immersion Lab 2

Fashion Image; Life Through a Lens ; Fashion, Media and Society ; Fashion Journalism ; Broadcast Media & Fashion ; Integrated Marketing Communication;Fashion & Digital Culture ; Luxury & Fashion Installations; Future Skills; Cross Disciplinary Module (Styling, Entrepreneurship, UI/UX and others)

Creative Direction in Fashion ; Fashion & Social Media ; Documentary & Films;Live Industry Project;Discover, Define, Develop, Deliver;Fashion Futures;International Lab;International Public Relations

Social Enterprise;Design Research;Contemporary Fashion Landscape;Inter-disciplinary Practices;Professional Practice;Portfolio Development;Major Project (Double Capstone)

Faculty

Our faculty members are the strongest pillars of our 28 years of creative impact. These mentors are life-long learners, eager to dedicate their lives to create a change for a better tomorrow. They nurture creative minds and bring out the best in them over the years. Every student at Pearl is transformed into extraordinary leaders with the help of their support, guidance and mentoring. They and our students together make us who we are. Take a look at these geniuses.

Career Path

Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.

Career image
  • Digital Media Companies

  • Fashion Designers

  • Fashion Brands

  • Fashion & Lifestyle Magazines

  • Publishing houses

  • Advertising Agencies

  • Trend forecast studios

  • Newspapers and their digital versions

  • Production houses

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