Duration
4 years
Eligibility
10+2
Location & Seats
Bengaluru (30), Delhi-West (60), Mumbai (20)
Overview
Are you passionate about fashion, media, and communication? Do you dream of a career where your camera and communication will influence the exciting, fast-paced world of fashion? Welcome to the B. Des. in Fashion Communication - a program that equips you to create new visual cultures, communicate with ease across mediums, and redefine fashion's global language.
Fashion communication is a dynamic global industry shaping aesthetics through social media, campaigns, and visual narratives.
Our B. Des. in Fashion Communication program thrives on enabling all our students to gain exposure to diverse fashion markets. We have collaborations with renowned fashion institutions and industry leaders providing with opportunities for international exchanges, collaborative projects, internships, and unique immersive experiences.
Program Curriculum
B. Des. in Fashion Communication program at Pearl Academy sets the stage for a transformative learning experience. It will take you to the future of the vibrant, fast-growing and rapidly evolving international fashion, luxury and lifestyle industry.
Experience India's sole interdisciplinary multimedia fashion communication program. Here, you'll delve into social media, artificial intelligence, photography, fashion films, event design, fashion shows, creative direction, advertising, PR, fashion journalism, podcasting, trend-hunting, visual research, and all the captivating facets of the fashion world.
The four-year B. Des. in Fashion Communication program is designed to equip you with the skills, knowledge, and experiences needed to excel in the fashion communication industry under the mentorship of industry practitioners, well-qualified faculty members and high-tech media labs. It covers a wide range of subjects to ensure you groom into a complete design professional.
The mode of learning
The B. Des. in Fashion Communication program is a comprehensive full-time program, emphasizing in-person learning as its core learning methodology. The curriculum is thoughtfully designed to foster hands-on experience and meaningful interactions within the fashion communication field. Students may get online / hybrid schedules for collaborative projects, industry projects and masterclasses.
Our commitment to practical learning and ensures our students to become fully prepared for the highly competitive industry. Through live industry projects and mandatory summer internships supported by the academic linkages, students have the chance to work on real-world campaigns, fashion shows, and collaborations with leading brands. These hands-on experiences provide a bridge between classroom knowledge and the dynamic fashion communication industry, preparing students to tackle real challenges from day one.
Our alumni are our pride and testament to the success of our program. Many of our graduates have risen to prominent positions as Fashion Editors, Fashion Filmmakers, and Creative Directors in esteemed fashion houses and media outlets worldwide. Their journeys serve as an inspiration and a reflection of the program's impact on the industry.
Our B. Des. in Fashion Communication program is a comprehensive four-year journey. It begins with a solid foundation in observation, visualization, and fashion history. The first year focuses on essential design skills. From the second year, students explore digital media, visual culture, AR/VR in fashion, and practical fashion shoots.
In the later stages, they delve into specialized areas like fashion forecasting, trends, fashion filmmaking, and more. They gain exposure to commercial fashion communication, event design, and international projects. The program concludes with a Design Project, preparing graduates for the ever-evolving world of fashion communication.
Our graduates are well-prepared for diverse roles in the fashion industry and can effectively communicate across various mediums. Join the exciting world of fashion communication to influence fashion's language with creativity and innovation.
We offer a two-week overseas visit to a partner institution at no extra cost. This exposure expands your horizons and gives you a global perspective on fashion communication.
A mandatory industry internship provides you with real-world experience and valuable industry connections.
B. Des. in Fashion Communication program opens up a world of diverse and exciting career opportunities. Graduates of this field have the chance to shape the fashion industry in various ways.
- Fashion Editors
- Fashion Journalist
- Creative Director
- Fashion Filmmaker
- Event Designer
- Visual Merchandiser
- Fashion PR Specialist
- Social Media Strategist
- social Media content creator
- Fashion Brands' Sustainability Consultant
- Visual Auditors for fashion brands
- Fashion Data Analyst
- Influencer
- Fashion Ethnographer
- Trend researcher
- Fashion Photographer
- Fashion Filmmaker
Digital Competences
In the age of social media and e-commerce, digital skills are essential. Our program places a strong emphasis on the latest software and artificial intelligence to ensure you're ready to navigate the digital landscape.
Masterclasses by Global Experts:
Our B. Des. in Fashion Communication program provides with the exclusive opportunity to engage in masterclasses conducted by renowned experts in the world of fashion media and fashion communication.
Throughout your journey, you'll have the privilege of learning from industry maestros, including accomplished Editors, distinguished photographers, and seasoned filmmakers.
Collaborative Projects:
Collaborate with students from overseas partner institutes on fashion communication projects, gaining cross-cultural insights and expanding your horizons.
Industry Feedback:
Get valuable feedback on your work directly from industry professionals, helping you refine your skills and stay current.
Entrepreneurship Training:
Learn how to identify opportunities, create innovative fashion communication ventures, and even develop your unique projects, businesses, and creative initiatives.
Faculty
Programs are taught by industry professionals who have an inside track on what’s moving global markets. Learn from the brightest minds in the industry as they create a supportive and stimulating learning environment where students can thrive. Meet more members of department...
Student Outcome
FAQs
A. Fashion Communication is a specialised domain of fashion studies that focuses on promoting and communicating information about different aspects of fashion. This includes products, services and deliverables using different technologies and media. It involves acquiring effective communication skills for the fashion and lifestyle industry. Communication in Fashion requires communicating through verbal, written, visual and audiovisual means. Fashion Communication is a powerful skill that can enable a fashion business to build an identity and communicate their vision, product offerings and key message to their customers.
Fashion Communication is becoming one of the most integral domains for the fashion and lifestyle industry by delivering value adding skills and services.
A. Scope of B. Des. in Fashion Communication program in India is rapidly increasing with the advent of multiple fashion-media houses and increasing awareness in fashion among people.
B. Des. in Fashion Communication program in India prepares students for diverse career options such as fashion public relation, fashion journalism and fashion marketing.
Besides these career opportunities, Fashion Communication can launch a career in an array of domains like visual merchandising, retail space designing, styling and photography, PR/events and fashion advertising. B. Des. in Fashion Communication Program can also lead to independent career opportunities like branding for a fashion label, graphic designing, visual arts, freelance fashion journalism, image consultancy, etc.
The fashion industry is vast, and the opportunities are endless, depending on one’s interests, skills sets and preferences.
A. Pearl Academy offers a B. Des. in Fashion Communication program after 12th standard at undergraduate level. The eligibility criteria for the program are as follows:
- Candidates must have passed their 10+2 examination from any recognized board or universities.
- Candidates must have scored a minimum of 50% marks in their 10+2 examination.
- Candidates appearing in their final examination can also apply provisionally.
- Besides these above criteria, candidates must clear the Pearl Academy Design Aptitude Test (DAT) and General Proficiency Test (GPT).
The DAT evaluates a candidate's aptitude for creativity, drawing, designability, power of observation and imagination, sensitivity to environment and communication skills.
The GPT evaluates a candidate's proficiency in the English language, Logical reasoning, Quantitative Ability & Data Interpretation.
This is followed by a personal Interview conducted by Pearl Academy for admission into the B. Des. in Fashion Communication program.
A. Pearl Academy is India’s leading institute and has been a catalyst for the success of its students across creative industries for 30 years. Various online digital platforms like The Fashion Frill and Shiksha have recognized Pearl Academy as one of the best colleges for Fashion Communication programs in India.
Pearl Academy has all the elements of a prestigious and value-adding institute. Our highly qualified faculty members have years of industry experience, and offer hands-on theoretical and practical training. The curriculum for our B. Des. in Fashion Communication program is designed with the help of industry experts and is updated regularly to keep up with the dynamic industry. Additionally, our campuses provide state of the art facilities such as libraries, open labs, hostels, recreation rooms, equipped computer labs and studios for an immersive learning experience.
Besides these perks, Pearl Academy also collaborates with leading fashion brands and companies to facilitate industry exposure, internships and placement support.
A. For a career in Fashion Communication, salary range in India can vary depending on multiple factors like level of education, job role, industry, location and years of experience. Here are the estimated salary ranges for some Fashion Communication jobs in India:
Sr. No | Fashion Communication Jobs | Salary range at Entry Level | Salary range at Experienced Level |
---|---|---|---|
1 | Fashion Journalist or Writer | 3-5 LPA | 10-15 LPA |
2 | Fashion PR and Marketing | 3.5-5 LPA | 6-15 LPA |
3 | Fashion Stylist | 2.5-4 LPA | 5-10 LPA |
4 | Visual Merchandiser | 2.5-4 LPA | 5-10 LPA |
*LPA - Lac per Annum
It is important to note that these salary ranges are just estimates and may vary depending on various factors.
A. Fashion Communication is a dynamic field that envelopes domains like fashion, design, communication and media to create effective visual, written, and audio-visual communication tools for fashion brands and similar businesses. It is an incredibly promising field that offers a wide range of career opportunities.
Graduates in this program can explore the following Fashion Communication jobs:
Fashion Journalism and blogging, Fashion PR and Marketing, Fashion Styling, Visual Merchandising, Fashion Photography, Fashion Illustration, Fashion Event Planning and many other interesting and creative career options.
Pearl Academy offers placement assurance and has a team of recruiters to assist all the students in their placement journey.