Course - Overview

After completing the first year in Fashion & Lifestyle Business Management, students can opt for one of the following specialisations.

  • Fashion Business
  • Luxury Business

Over the years, fashion business has been growing exponentially in India and hence, there is a need for fashion professionals. The students undertake the rigorous curriculum which prepares them for global and Indian fashion brands.

The Fashion specialisation is focused on the manufacturing, fashion & lifestyle business, fashion & lifestyle entrepreneurship, and fashion & lifestyle retailing. This innovative program produces graduates who are successful professionals with relevant practical exposure to mass & premium brand aesthetics, retailing, marketing, manufacturing. The course covers various segments of the industry like Fashion & Lifestyle, Jewellery, Watches, Shoes, Accessories and many more.

Fashion Business allows learners to acquire a strategic understanding of fast fashion and mass products encompassing apparel, accessories, lifestyle, home, and more. Additional skills in social and digital marketing to cater to online consumers are also taught for holistic understanding of demands of modern businesses. After finishing the course, students are qualified to start their own venture and become entrepreneurs or work with fashion companies.

Carefully curated masterclasses by experts from Walmart, W, self-made alumni entrepreneurs, business consultants are organized at frequent intervals to help students understand businesses better and to ignite an entrepreneurial spark in them.

This course helps students to get placed with recruiters such as Arrow, Tommy Hilfiger, Calvin Klein, Shoppers Stop, Nykaa, Future Group, H&M, AND, Aditya Birla, Shahi Exports, Orient Clothing etc. It helps to open the pathway to many international universities for PG & Masters programme, as well as helps students to start their own ventures or take existing business to next level.

The course imparts knowledge that will lead to career paths like Product Developer, Product Merchandiser, Production Merchandiser, Fashion marketer, Content Creator, Retail Buyer & Planner, Retail Merchandiser, Store Manager, Visual Merchandiser, etc.

Curriculum

Sem 1- Business Communications, Fashion Industry Appreciation, Understanding People and Organisations, Marketing Research

Sem 2- Fundamentals of Management, Retailing & Visual Merchandising, Marketing Fundamentals, Product Merchandising

Sem 3- Customer Experience Management, Accounting for Decision Making, Fashion & Lifestyle Products, E-Commerce

Sem 4- Fashion Value Chain Management, Digital Marketing Communication, Global Consumer and Trends, International Experience Lab

Sem 5- Advertising & Sales Promotions, Retail Environment, Entrepreneurship and New Ventures, Live Industry Project

Sem 6- Major Project, Professional Practice

Career Path

Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.

Career image
  • Product Merchandisers

  • Product Managers

  • Retail Buyers/Sourcing Manager

  • Category Manager

  • Visual Merchandiser

  • Sourcing Manager

  • Digital marketing

  • E-Commerce

  • Retail Merchandiser

  • Marketing Professional

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