Course - Overview

After completing the first year in Fashion & Lifestyle Business Management, students can opt for one of the following specialisations.

  • Fashion Business
  • Luxury Business

Over the years, the luxury sector has grown enormously in India and hence, there is a need for luxury professionals. The luxury business specialisation covers various segments of the luxury industry like Haute couture, Fashion, Automobiles, Wine and Champagne, Jewellery, Watches, Hospitality and many more. The curriculum includes core modules such as Luxury Marketing, Brand Management, Aesthetics & Culture of luxury brands, Retail operations, Customer Experience Management, Buying & planning etc. Students will explore latest trends and concepts such as sustainability, authenticity, digitization in luxury. Through various case-let discussions in classroom, live industry projects and masterclasses by industry experts, students will develop an understanding of how luxury brands are making strategies and how they are handling digital integration and the changing needs of the luxury customers (mainly millennials and Alpha generation).

This innovative program produces graduates who are successful professionals with relevant practical exposure to luxury aesthetics as well as retail operations, marketing, brand management and PR pertaining to luxury brands.

This course has a constant placement record with some of the eminent luxury brands such as Louis Vuitton, Canali, Fendi, Dlf Marketing, Sotheby’s, The Career Council etc. Students can opt from numerous backend and frontend opportunities such as Brand Ambassador, Customer Relationship Manager, Marketing Manager, Retail Merchandiser, Visual Merchandiser, PR Executive, Social Media/Digital Marketing Manager etc.

Curriculum

Sem 1- Business Communications, Fashion Industry Appreciation, Understanding People and Organisations, Marketing Research

Sem 2- Fundamentals of Management, Retailing & Visual Merchandising, Marketing Fundamentals, Product Merchandising

Sem 3- Customer Experience Management, Accounting for Decision Making, Fashion & Lifestyle Products, E-Commerce

Sem 4- Fashion Value Chain Management, Digital Marketing Communication, Global Consumer and Trends, International Experience Lab

Sem 5- Advertising & Sales Promotions, Retail Environment, Entrepreneurship and New Ventures, Live Industry Project

Sem 6- Major Project, Professional Practice

Career Path

Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.

Career image
  • Product Merchandisers

  • Product Managers

  • Retail Buyers/Sourcing Manager

  • Category Manager

  • Visual Merchandiser

  • Sourcing Manager

  • Digital marketing

  • E-Commerce

  • Retail Merchandiser

  • Marketing Professional

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