Course - Overview

This three year undergraduate programme is designed to empower the generation of innovative and free-thinking individuals to unleash their creativity and make a positive impact in the world of International Business. Focussed on experiential learning, this industry-oriented program exposes the students to diverse perspectives of Artificial Intelligence, Data Analytics and Digital Business.

With the rapid global expansion of E-Business, Data Analytics and Artificial Intelligence segments, professionals need to enhance their capacity of adapt and thrive by sharpening their knowledge and business acumen. Companies want individuals who can display excellent marketing and management skills to navigate through the changing customer preferences and create dynamic content to increase customer engagement. The UG programme in International Business Management is designed to equip students with product knowledge, marketing skills, e-commerce know-how, brand aesthetics and management.

Get industry-ready with our new Global Program in Digital Business Management.

In the fast-paced digital world, this undergraduate program is positioned to help the students acquire a new perspective of Digital Business Management on a global scale. A balanced approach combining theory with practice will equip the students with the knowledge and skills to succeed in today’s highly connected business world.

Career Path

Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.

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  • Digital Marketing

  • E-Commerce

  • Data Analytics

  • Google Analytics


  • E-Mail Marketing

  • Social Media

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