Pearl Academy students offer a platform for storytelling at Kala Ghoda 2019

Mumbai, February 2, 2019: Its festive time for Mumbaikars as the city is celebrating 20 years of creativity in the true spirit. Joining in the celebration is Pearl Academy - India’s premier institute of design, fashion, business and media.

By virtue of Pearl’s vow to creativity, students have created a large installation epitomizing this year’s theme of celebration of 20 years of Kala Ghoda Festival. Titled “By Mumbai” – City as an author, is an 8 feet by 8 feet tall wooden structure encompassing 90 books with different themes associated with Mumbai such as – Shivaji Park, Ladies Local, City’s Smell, My Passion, Bhau, Volo etc. The idea is to make every visitor share their story on the theme of their choice and create 90 different books by Mumbaikars. 

The first day of the festival saw an overwhelming response. Demonstrating their true spirit, Mumbaikars from different age groups and in full force were drawn towards this installation to write their story. The best story gets to win an Amazon gift voucher worth Rs. 2000.

Pearl Academy has been participating in the event for the last five years providing a perfect experience and exposure of creativity to its students.  The grand installation that depicts talent, teamwork, collaboration and creativity was given shape over a period of two weeks by over 150 students of Pearl Academy Mumbai campus.

9 year old visitor, Priyansh who loved the idea said “These books let you write your feelings without hanging on to your worries. My favourite book is My Fears as I could pen down things that I fear about.”

65 year old Seema said “I am so excited to be here. I have never seen something so creative. I feel every Mumbaikar should come and share their story.”

I really liked the installation. The concept is Fabulous. The topics chosen are culturally very relevant said Amit, a visitor at Kala Ghoda festival.

Karishma Diwan, student from foundation course who worked on the installation very excitedly puts it “Working on the installation felt great. We have put in all our efforts to create something that the people of Mumbai will remember even after the festival is over. It makes me feel so proud that I am a Pearlite. “

The 10 day Kala Ghoda festival ends on February 10, 2019.