With an intent to introduce students to industry-based learning, a Masterclass by Mr Sobhanjeet Rath on ‘Tools in Advertising and Marketing’ was organised on the 6th September 2019 for Pearl Academy, Mumbai students.

Mr Sobhanjeet Rath is the Senior Operations Manager at Coca Cola, India and heads Franchisee Operations for the whole of Central India.

The Masterclass was aimed at imbibing a comprehensive understanding of Advertising & Sales Promotion Techniques in marketing and to help them identify the various types of messages and media used for various markets in advertising.

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