Masterclass with Anjali Gaekwar
The Luxury Brand Management students of Mumbai campus were delighted to attend a masterclass conducted by Ms. Anjali Gaekwar, Country Head for Christian Louboutin- India. When Christian Louboutin launched his boutique in Mumbai five years ago, its charm not only spread across Horniman street but the entire Mumbai. Ms. Gaekwar has been with the brand for over 4 years now and alongside, she has also started her own Luxury Retail advisory company called LIGHTHOUSE. During the enriching masterclass, students were briefed about the brand- it’s ethos, history, DNA and the designer himself, which helped them understand the meaning of 'Luxury' from the brand's perspective. Ms. Gaekwar also discussed the brand's merchandise planning, highlighting the newer elements that were added for the Indian store. The session came to an end with a discussion on the must-have attributes of a luxury brand ambassador. It was a wonderful opportunity for the students to gain insights into the do’s and don’ts of luxury brand management.