Ms. Clare McTurk- Principal Lecturer for Student Experience and MA Programme Coordinator for Fashion Buying and Merchandise Management, Manchester Fashion Institute, Manchester Metropolitan University UK conducted a master class for our UG Fashion Design and UG Fashion & Lifestyle Business Management students at PEARL ACADEMY, Rajouri Campus. Our students were enlightened on the dos and don'ts of fashion buying and merchandising management, followed by a detailed discussion on understanding and identifying the consumer type based on the different categories of fashion- luxury, designer, middle mass market and value, and demographics- age, gender, income, ethnicity, lifestyle etc. Other topics of discussion were, sustainable fashion and technology in design reflected through the use of vegan leather, bio couture, garments that monitor health, special effects coatings that activate under the influence of light, temperature change and moisture. Our students were given a 'Range Planning' activity in which they had to identify kids wear garments that should ideally make it to the next season's range, based on global trends. Here are a few pictures from the masterclass!