Fundamentals of Art and Design
The aim of the module is to trigger inquiry, curiosity and bring all learners from diverse backgrounds to a common platform of design understanding, in the process, making them ready for design learning in their specific design disciplines. The module aims to develop visual & design vocabulary in learners. The student is introduced to visual language, fundamental theories & principles of design, evolution of art & design and encourages attitude of exploration and manipulation of acquired skills. The students learn basic techniques and understanding for design development through a process of observation, study, exploration, ideation, and perception. It enables the learner to interpret and analyse visual and textual information to develop perception and ideas for expression.
Fashion, Culture & Lifestyle
The module will provide an insight into international fashion designers, their philosophies and design orientations. It will help develop skills to appreciate, analyse fashion and develop skills to be able to interpret and present basic design ideas in an appropriate manner. The module will give students an understanding of historic, traditional and contemporary fashion and textiles forms and images. They will trace its evolution through different periods and study its impact on lifestyle, influences of global economic changes and socio- cultural environment. This module will give them a context to understand the industry that touches across all cultures of the world. It will also help them grasp and comprehend fashion terminology.
Fashion Communication – I & II
The module aims to develop writing skills and visual skills to communicate fashion. It will enable exploratory work using visual and technical skills.
The advance part in the module will build on knowledge and skills gained in Semester one that means Fashion Reporting will be taken to the next level that is critiquing principles, trend analysis, design & application of online media. Previous learnings of editorial illustration, techniques, graphic design, and typography and television media will be applied during class assignments and project. Students will develop skills of visualization, representation and appreciation of three dimensional forms in apparel through fashion styling.
Fashion Public Relations – I & II
The module introduces the student to concepts in public relations, brand management (brand positioning, brand building and measuring) as applied to the fashion system. It gives input in global fashion brands to contextualize international fashion system. The advance part in the module is an introduction to the concept of luxury fashion brands, strategies and public relations specific to luxury fashion. In this module, students will also be introduced to Event design tools and principles will now be applied for creative conceptualization of events for fashion/luxury brands.
Broadcast Media & Fashion – I
The module aims to help you develop observation and understanding of the basics of the audio visual medium and providing you with skills to create audio visual concepts specific to Fashion. Understanding the dynamics of the television newsroom will be an integral part of the module.