Luxury Brands

Delhi | Mumbai
  • Duration :2 Year PG Pathway
  • Eligibility : Open for Graduates from any stream
  • Qualification : Post Graduate Diploma validated by Domus Academy, Milan, Italy 
     
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Pearl Academy was the first educational institution in India to identify the growing need of luxury professionals in a thriving luxury sector. Since its inception, the luxury sector in India has recorded a double digit growth year after year while managing to sail through the turbulent times of economic policy changes and it can concluded that it is here to stay and grow steadily.

In its 6th year running, Post Graduate Diploma in Luxury Brands (PGLB) is a 2 year course with a rigorous curriculum aimed at developing professionals who are keen to build a career with a Global Luxury Brand or an aspirational Indian Brand. Luxury may be all about exclusivity, but serving the business aspect is as important. During this program, students gain expertise in balancing the glamorous ornamentation of luxury along luxury business strategies. The students also explore and come up with solutions to various pressing issues faced by the Luxury Industry. The program is validated by Domus Academy Milan one of the most acclaimed institutes specializing in Luxury Education. The program also facilitates interaction with the luxury industry, where students gain invaluable advice from industry professionals.

The intake of the students for the course is from diverse educational backgrounds and appreciation of luxury products, aesthetic, symbolism and identity are some of the pre-requisites.

In the initial semester, the student is introduced to key areas and concepts in luxury business management to update or broaden their knowledge base. At the intermediate levels the course will focus on enhancing and expanding students’ knowledge and conception of the understanding of luxury as a concept. Students will explore the historical and socio-cultural context of Luxury Brand Management and will also gain understanding on technical aspects of various luxury products and services.

The later semesters provides maximum flexibility to learn at the academy and in the real world, through a variety of options. The recursive pattern of integration continues and the learners will be exposed to wider theoretical contexts and intricate technical context. The students will be encouraged to apply these to complex and independent investigations on Luxury Retail Marketing & Management.

YEAR 1

Semester 1

Luxury Goods & Services I

Students are introduced to the concept, attributes and democratization of luxury.

Introduction and in-depth analysis of Luxury product categories of Apparel, Footwear, Handbags, Automobiles and Wine & Champagne.

Luxury & Culture I

Students are introduced to the evolution of art & fashion until 1950’s and learn how it is closely linked with Luxury.

Study of how cultural emergence and diversity impacts luxury brand’s design and design language.

Various art movements like Dadaism, Cubism, Art Nouveau, Minimalism, Impressionism, Pop Art and Op Art will be covered in this module.

Visual Influences in Luxury

Students learn the basics of color, balance, texture etc. and explore the luxury design fundamentals which will help them in understanding the design philosophy and symbolical language of various luxury brands.

Styling & Etiquette

Students learn about grooming, professional and personal styling, photography, written and verbal communication skills in a professional environment.

Semester 2

Luxury Goods & Services II

Study of fashion evolution from 1950’s onwards until the contemporary times.

Changes in silhouette shapes and understanding how a luxury brand defines fads and trends.

Learning from the contribution of designers, celebrities, political events, natural calamities etc. in defining the fashion of those times.

Luxury & Culture II

Study and structural analysis of luxury product categories.

Luxury Brand Management

Students are introduced to management strategies used by luxury brands globally. Students spend extensive time analyzing the age old strategies deployed by luxury brands like Ferrari, Hermes, and Louis Vuitton.

Financial Management

Students are taught financial models and terms to help them in analyzing the performance of a luxury brand to become successful management accountants who understand financial performance.

YEAR 2

Semester 1

Luxury Lifestyle & Design Management

This module will provide a 360° perspective on luxury languages, trends and expressions through a highly inspirational, design-driven and conceptual module at Domus Academy, Milan. Students explore the mature luxury market of Milan.

Luxury Retail Marketing & Management

Study of supply chain i.e. distribution systems & strategies, leasing systems, entry modes and retail performance in luxury.

Luxury PR & Advertising

Students learn how to design a PR & Advertising strategy for a luxury brand and include Media Buying, Budgeting, PR Planning, PR Strategy etc.

E-Luxury & Digital Media

This will deal with various online strategies adopted by luxury brands in a view to foster customer engagement. The course would be facilitated using online blended approach.

Semester 2

Luxury Project

Global Luxury Cluster Study

These modules aim to consolidate and implement the creative, technical and industrial experience in order to contribute effectively, within a broad range of inter-related career roles. This semester aims to produce a managerial, well-informed and motivated professional with the ability to analyze, synthesize and conclude various complex issues related to design, planning and technical management. The course would be facilitated using blended learning approach.

International Opportunities

The curriculum has been developed in association with Domus Academy. All PG Pathways at Pearl have an in-built 4-week exchange module (optional) at Domus Academy.

This alliance gives following opportunities to students
  • Get a global experience and learn latest international trends.
  • Attend workshops, visit local factories/manufacturing units and interact with the industry experts of international market.
  • Domus Academy faculty members regularly visit Pearl Academy to instill fresh learning in the students. Apart from international expertise, these experts bring immense cultural knowledge with them.
  • Through such exchanges programmes, Pearl ensures that the students learn not only the technical aspects of the domain but also a new culture. In 2016, over 80 students were a part of the exchange program to Domus Academy, Milan, Italy. These students were from all 3 centers and across various PG courses like Fashion Business, Fashion Design, Interior Design & Styling, Luxury Brands, Fashion Communication, Communication Design and Fashion Styling & Image Design.
  • Present Graduating Project - Selected final year students get to present their graduating project at international universities like NABA, Italy. Watch video
  • Intern at International Events - Selected students are trained and sent to work with designers in international events like Paris Fashion Week. Watch video

Experts

 

Career Path

  • Luxury Brand / Marketing Managers
  • PR and Communication Managers
  • Luxury Buyers and Visual Merchandisers
  • Luxury Distribution Planners
  • Luxury Boutique Managers

Recruiters View all

Pearlites View all

Student after studying at pearl Academy
  • Amrita Chandok

    IIT, Delhi / IIFT, Delhi

  • Ankit Behl

    Jaipur National University

Himani Jena

Himani Jena

Gitanjali’s association with Pearl Academy, Jaipur began since the time it started the Jewellery Division. Pearl students are among the finest, have profound jewellery knowledge and excel in aspects related to the industry. They are not only creative in their designs, but also excellent professionals and know how to deal with day to day problems with a positive attitude and dynamic solutions. Their creative approach, hard work, desire to learn more and initiative to grow makes them experts for the jewellery industry. Gitanjali is, therefore, very proud to be associated with Pearl Academy and hopes this association lasts forever.

Navreet Josan

Navreet Josan

Pearl Academy gave direction to my dreams and helped me channel my talent to shape a career that is more than just a job; it’s a passion. And that is a beautiful feeling!

Kshitij Srinivasan

Kshitij Srinivasan

I am currently working with Louis Vuitton as a client Advisor. I can feel the difference in being a Pearlite on the job. The course gave a great exposure of the luxury industry, learning about intricate craftsmanship of luxury brands to the clientele management. Thanks to Pearl, there is always a great opportunity of a conversation waiting to begun.

Noor suri

Noor suri

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Ruchika goyal

Ruchika goyal

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Sheena singh kundu

Sheena singh kundu

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