Semester 1
Understanding Events and Experiential Marketing; Integrated Marketing, Brand Communication and the Role of Events.
Conceptualising and Marketing Events through the 5 Cs; Ethics, Values, Laws and Permissions.
Event Content and Design, and the use of Software; Event Technicals, Terminology and Technology.
The Business of Events – Budgeting and Revenue.
Semester 2
Event Management on D-Day.
Event Trends of the Future – Sustainability, Technology and Connected Events.
Event Coverage, Documentation, Audit and Evaluation; 10 Case Studies to Know the Industry By.
Major Media Project: Create an event execution and marketing plan on chosen specialisation.
Event Venue design software (3D Max, Photoshop, Coreldraw)
The learners participate in several ad-mad contest, marketing case-study contest, business case-study contest, marketing creative contests organized by IIMs, MICA, some corporate houses, and NGOs during the two years course.
The course is a blend of knowledge, creative skills and practical training with EEMA supplemented with internship and actual event organizing projects with corporates, entertainment and media companies.
Since it is an EEMA partnered course, EEMA members, which include all leading event agencies of the country, will potentially place / offer jobs to the batch of 30-50 students each year.
Stalwart speakers from EEMA representing various organizations and different functional areas and specialization of the events and experiential marketing domain will conduct 200 sessions of 2 hours each.