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Advertising & Marketing

Delhi

Eligibility : Candidates should have passed Class XII from any recognized board
Qualification :
- Indian Qualification : Professional Diploma from Pearl Academy. Students will enroll for a pathway of 11 month diplomas leading to a Professional Diploma at the end of their final year. Pearl Academy recommends BBA (IGNOU). Students will register at no additional cost. With the IGNOU degree, all graduates are eligible for pursuing their Masters in any Govt. affiliated institutes like NIFT, NID and other universities.
- INTERNATIONAL QUALIFICATION : Option for a full credit transfer out of Pearl Academy, for final year, to Bachelor of Business degree at Torrens University, Australia.

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Course Overview

Technology is rapidly transforming consumer culture and lifestyles. Organisations are seeking marketers who can understand these changes and develop strategies to better connect with their consumers.

This one of its kind course is designed to create future-ready marketers; marketers who can leverage the power of technology & data to creatively solve marketing problems.

The course is designed to provide students a solid foundation in business strategy and business models and then take a deep dive into the fundamentals of marketing, advertising & storytelling. Students will gain a thorough understanding of market research and consumer behaviour, market segmentation & positioning, integrated communication planning and media planning.

There will be emphasis placed on Digital Marketing to help students become technology-savvy marketers who understand different digital tools and the nuances of creative storytelling in the digital age. The focus on Design Thinking is intended to help students develop a creative and agile approach to problem-solving. While the modules on Data Analytics will help students leverage insights from data to make better decisions.

The entire course is designed to be highly application oriented in an experiential model of learning. Students get to do live industry projects and internships throughout the course. The global partnership with Torrens University, Australia ensures students are abreast with global best practices and marketing in an international context.

After this course students can look forward to gaining employment in the marketing departments of corporates, advertising agencies (planning/client servicing), digital marketing agencies, media planning agencies, market research agencies and start-ups.

Curriculum

Year 1

Empowers students with a fundamental understanding of business, marketing and communications management. After First year students will gain a thorough understanding marketing and communications strategy in the digital age.

Year 2

Empowers students with an understanding of how to synergise business strategy and marketing strategy. After Second year students will know how to formulate marketing problems in a customer centric manner and create effective marketing strategies that align with the larger business objectives.

Year 3

Third year is highly application oriented and helps students bring to life all the learning undertaken in the previous two levels. It empowers students to think like creative modern day entrepreneurs who can identify new value propositions and effectively market them in a viable manner. After Third year students will know how to analysis complex problems and bring to life innovative marketing strategies keeping in mind globally relevant aspects like ethics and sustainability.