This program equips students to apply the principles of design to a wide range of communication challenges across various forms and types of media. They will develop an understanding of people in their socio-cultural settings and devise appropriate strategies that lead to communication products, systems, services, and experiences.
Graphics Pathway: Shaping the Message
The Graphics Design pathway offers students a golden opportunity to pursue professional development in graphics, illustration, sequential art, typography, image processing, motion graphics, and narration via a variety of formats. The key elements of the course place emphasis on originality and conceptual development. Students work with traditional print media as well as contemporary digital formats, which are essential skills for today’s market.
Graduates of this pathway will have the knowledge and skill to pursue professional careers, such as graphic designing, typography, illustration, conceptualising storyboards, print and layout designing, forming motion graphics, and two-dimensional animation.
Interaction Pathway: Beyond Prototyping
Are you curious to understand how technology works? Do you enjoy building things for how they work as well as how they look? Interaction Design fulfills these requirements as an interdisciplinary pathway where students learn how to build, analyse, and evaluate digital products, services, and tools. The competencies this course strives to develop in students blend technical comprehension with research methodologies to develop a unique conceptual approach to problem-solving.
Graduates of this pathway will be equipped to pursue a range of careers, from Information Design to Human-Computer Interface development.
Animation & VFX Pathway: Conceptualize, Design, Develop, and more
Animation and Visual Effects is an interdisciplinary pathway where students will learn the nuance of creating rich and immersive digital experiences. This course explores various techniques utilised by professionals in telling impactful stories and ideas through production and post-production processes.
Graduates of this pathway will learn how to create media content for a range of delivery systems and can pursue careers in fields such as visual effects (VFX) for film, commercials, & TV, along with 2D and 3D animation, gaming, training & simulation, product visualisation, and virtual & augmented realities.
Visual Culture | Material Culture | Media Culture & Design Culture
Students will learn basic communication skills, attain knowledge, and formulate methods.
Making narratives with images | Communicating through symbols and icons | Building visuals from information and data | Developing collaborative skills
Specialised learnings in Communication Design with an unwavering focus on developing the relationship between the learner and the industry. Every student will undergo a live project (cross-disciplinary) and obtain valuable international experience.
Building games and telling stories with multiple endings | Developing unique characters and identities | Global, interdisciplinary, and industry exposure
Every student will undergo a Professional Practice and Final Project session before their final portfolio display.
Socially relevant design for communication and interaction | Independent final design project | Professional development | Work-integrated learning | Making a professional portfolio | Refining public speaking skills
Mr. Mehta has practiced as an architect for over 20 years. Growing up and completing his education in the United States, he made the decision to shift permanently to India in 2009, where he became a full-time design educator. He has taught at both the School of Planning & Architecture as well as NIFT, both in Delhi.
Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.
Formulate an effective mode of communication design for various clients.
Develop a quality design language for advertising purposes.
Brand and Image Agencies
Use the communication design principles you’ve learned to implement effective branding strategies.
Utilise your penchant for communication design to bolster the design utilised in publications.
Digital Publication Houses
Propagate a unique and innovative designs on new-age digital platforms.
Event Management Companies
Develop a distinctive visual design to promote events and give them a unique flair.
Corporates and MNCs
Use your pedagogy in visual design to bolster the image of corporates and MNCs.
Television and Network Stations
Help TV and network stations stand out from the crowd with a distinctive visual appeal.
Online and e-Commerce
Develop a noteworthy digital presence to help online and e-commerce companies resonate with their customers.
Facilitate effective online learning through new-age visuals and educative mediums.
Put your graphic and animation skills to the test in a booming industry.
Enhance the image of IT companies through effective graphic design practices.