Niketa Chakrabarti, an associate professor at Pearl Academy, boasts 22 years of invaluable experience in communication management. Armed with a Professional Diploma in Advertising & Communications Management from Symbiosis Institute of Business Management, Pune, Niketa's career flourished through renowned media brands such as MTV, Viacom 18, The Telegraph, NDTV Imagine & FTV. An avid researcher, she has contributed to both national and international domains with her published research papers. Currently pursuing a Ph.D. in the realm of marketing & branding, Niketa recently achieved a significant milestone by having her research paper published in a Scopus-indexed international journal - Fashion Style & Popular Culture. Her tenacity and self-reliance align seamlessly with her unwavering belief that no mountain is unconquerable.