Course - Overview

This three year undergraduate programme is designed to empower the generation of innovative and free-thinking individuals to unleash their creativity and make a positive impact in the world of fashion and luxury business. Focussed on experiential learning, this industry-oriented program exposes the students to diverse perspectives of global lifestyle, fashion and luxury business.
With the rapid global expansion of fashion and luxury segments, professionals need to enhance their capacity of adapt and thrive by sharpening their knowledge and business acumen. Companies want individuals who can display excellent marketing and management skills to navigate through the changing customer preferences and create dynamic content to increase customer engagement. The UG programme in Fashion and Lifestyle Business Management is designed to equip students with product knowledge, marketing skills, e-commerce know-how, brand aesthetics and management.

The course is available at the following campuses.

  • Delhi-South
  • Mumbai
  • Bengaluru

During the first-year students will gain insights into the business environment, management skills and basic know-how of both fashion and luxury business.

The classroom learning is complemented with live industry projects, various domestic industry trips, masterclasses by global industry leaders, national & international faculty, experts from both fashion, lifestyle and luxury industries, alumni mentoring and more.

Specializations: After completing the first year, students can opt for one of the following specialisations.

  • Fashion Business
  • Luxury Business

Curriculum

Semester 1
Business Communications | Fashion Industry Appreciation | Understanding People and Organisations | Marketing Research

Semester 2
Fundamentals of Management | Retailing & Visual Merchandising | Marketing Fundamentals | Product Merchandising

Semester 3
Customer Experience Management | Fashion Value Chain Management | Accounting for Decision Making | Fashion and Lifestyle Products | Digital Marketing Communication Tool | Global Consumer and Trends

Semester 4
Ile | Lip

Semester 5
Advertsing and Sales Promotions | E-commerces | Entrepreneurship | Retail Environment

Semester 6
Major Project | Professional Practice

Specialisation

Location : Delhi-West | Mumbai | Bengaluru | Delhi-South

Duration : 3 Years

Eligibility : 10+2 ,in any discipline.

Certification : Professional Diploma (at the end of 3rd year)

Course - Overview

Curriculum

Year 1
Sem 1- Business Communications, Fashion Industry Appreciation, Understanding People and Organisations, Marketing Research
Sem 2- Fundamentals of Management, Retailing & Visual Merchandising, Marketing Fundamentals, Product Merchandising

Year 2
Sem 3- Customer Experience Management, Accounting for Decision Making, Fashion & Lifestyle Products, E-Commerce
Sem 4- Fashion Value Chain Management, Digital Marketing Communication, Global Consumer and Trends, International Experience Lab

Year 3
Sem 5- Advertising & Sales Promotions, Retail Environment, Entrepreneurship and New Ventures, Live Industry Project
Sem 6- Major Project, Professional Practice

Career Path

Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.

  • Product Merchandisers
  • Product Managers
  • Retail Buyers/Sourcing Manager
  • Category Manager
  • Visual Merchandiser
  • Sourcing Manager
  • Digital marketing
  • E-Commerce
  • Retail Merchandiser
  • Marketing Professional

Location : Delhi-West | Mumbai | Bengaluru | Delhi-South

Duration : 3 Years

Eligibility : 10+2 ,in any discipline.

Certification : Professional Diploma (at the end of 3rd year)

Course - Overview

Curriculum

Year 1
Sem 1- Business Communications, Fashion Industry Appreciation, Understanding People and Organisations, Marketing Research
Sem 2- Fundamentals of Management, Retailing & Visual Merchandising, Marketing Fundamentals, Product Merchandising

Year 2
Sem 3- Customer Experience Management, Accounting for Decision Making, Fashion & Lifestyle Products, E-Commerce
Sem 4- Fashion Value Chain Management, Digital Marketing Communication, Global Consumer and Trends, International Experience Lab

Year 3
Sem 5- Advertising & Sales Promotions, Retail Environment, Entrepreneurship and New Ventures, Live Industry Project
Sem 6- Major Project, Professional Practice

Career Path

Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.

  • Product Merchandisers
  • Product Managers
  • Retail Buyers/Sourcing Manager
  • Category Manager
  • Visual Merchandiser
  • Sourcing Manager
  • Digital marketing
  • E-Commerce
  • Retail Merchandiser
  • Marketing Professional

Students' Work

Have a glance at some of the stellar work executed by our students.

Career Path

Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.

Career image
  • Marketing Managers

  • Visual Merchandisers

  • Store Manager/Store Assistant Manager

  • Merchandising Specialists

  • Production Managers

  • Vendor Management Manager

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