Duration
3 years
Eligibility
10+2
Location & Seats
Bengaluru (30), Delhi-South (30), Mumbai (30)
Overview
India's fashion and lifestyle market is rapidly expanding, set to reach $115-125 billion by 2025 with a CAGR of 11-12%. As the industry faces both opportunities and challenges, fashion and lifestyle brands are planning significant expansion in India, emphasizing its global strategic importance. To meet the growing demand for experts in fashion and lifestyle business management, our specialized BBA program is designed. It equips students to navigate this dynamic industry with innovation and expertise, leveraging India's rich cultural heritage and evolving consumer behavior. Join us at the forefront of this journey to shape the future of fashion and lifestyle business management in India.
Program Curriculum
Our BBA program in Fashion and Lifestyle Business Management offers a holistic learning experience that encompasses practical knowledge, a blend of interdisciplinary courses, collaborative projects, internships, live industry projects, and insightful industry visits both domestic and international. This all-encompassing approach ensures that our students not only grasp the theoretical underpinnings of fashion and lifestyle management but also acquire the essential practical skills needed to excel in the competitive world of fashion and lifestyle.
Our interdisciplinary courses delve deep into the very essence of the fashion and lifestyle industry, focusing on the core principles of business management, fashion comprehension, and effective merchandising strategies that are applicable across various sectors within this dynamic field. Collaborative projects create an environment for students to work alongside peers with diverse academic backgrounds, building different perspectives on fashion and lifestyle business management.
The mode of learning
The BBA program in Fashion and Lifestyle Business Management combines the face-to-face and contemporary learning methods. The curriculum blends the realms of business, fashion, and lifestyle, encompassing core principles of management, fashion comprehension, and effective merchandising.
Through in-person classes on our campus, students benefit from hands-on experiences in collaborative learning environments. Visits and study tours create an experiential learning environment for students. Simultaneously, some of the online learning modules and online collaborative platforms provide accessible education, ensuring a well-rounded and flexible educational experience.
Internships within the industry offer hands-on experience in the day-to-day operations of fashion and lifestyle brands / export organisations / retail buyers / intenational buying offices, while live industry projects hone problem-solving abilities vital for success in the ever-evolving landscape of fashion and lifestyle.
Our strategic alliances with leading fashion and lifestyle companies grant our students access to exclusive masterclasses led by luminaries in the field. Additionally, students gain invaluable exposure to various facets of the industry through store visits, building a robust network that proves to be an invaluable asset for their future careers.
Upon graduation, our students are exceptionally well-prepared to embark on diverse roles within the fashion and lifestyle industry, ranging from Retail Buying, Merchandising, and Visual Merchandising to Store Management and Marketing, with opportunities in business development through collaborations with marketing agencies and within the retail sector.
This three-year program is anchored by a set of core academic objectives to meet the industry requirements of Fashion and Lifestyle Businesses.
Within the comprehensive BBA program in Fashion and Lifestyle Business Management, students embark on a transformative journey that instills a robust foundation in essential business practices, fashion and lifestyle merchandising, retail operations, sales management, and the fashion buying. The curriculum is structured, offering a blend of theoretical knowledge and practical expertise to prepare students for the multifaceted fashion and lifestyle industry.
In the initial phase of the program, students delve into fundamental modules covering business practices specific to the fashion and lifestyle sector. They gain insights into the intricacies of merchandising, retail operations, finance, organization behavior, marketing fundamentals and the principles of effective sales management. As they progress to advanced levels, students explore the world of fashion buying, strategic management, future of fashion businesses, delving into the strategies and tactics that drive this pivotal aspect of the industry.
This two-fold approach ensures that students not only understand the core principles of business and management but also acquire specialized knowledge relevant to the fashion and lifestyle industry. The program culminates with research projects, allowing graduates to demonstrate their expertise and innovative thinking, preparing them to excel in various roles within this dynamic and ever-evolving industry, from merchandising to retail operations and fashion buying.
Nicobar, Reliance Retail, Richa & Co., Pearl Global, Dentsu, Dhruv Global's Limited
Masterclasses by Global Experts:
Mall Management by Mr. Yogeshwar Sharma, CEO Select City Walk; Retail Strategy by Mr. Shashi Kumar, Head, Retail Operations & Visual Merchandising, Forever 21; The Art of Communication by Mr. Mihir Mankand, Professor, Harvard Univesity; Metaverse by Julian Banse, Digital Marketing Consultant advising corporations and SMEs; Understanding Business Ethics by Dr. Emmanuel Mogaji; European Retail Buying and Planning by Mr. Volker Seitz, Professor, LDT Nagold; Digital Disruption through Phygital (Wearable NFTs) by Zuzana Bastian, Founder at Jevels
Collaborative Projects:
a) Students collaborated with University of East London (UEL UK) where they combined their knowledge and understanding in finding out sustainable soultion to Denim processing
b) Students collaborated with Manchester Metropolitan University (MMU) is creating startegies to promote Indian artforms in United Kingdom
Industry Feedback:
Relaince Retail appreciated attention to detail , creative flair, collaborative nature , willingness to learn and work ethic's for the students interning with them
Entrepreneurship Training:
Every student at Pearl is encouraged to conduct as Entrepreneur and below is the testemonial for the same:
a) Ms- Ananya Agarwal Founder-Brand Mango People
b) Ms. Richa Kapila , Co- founder & Director, DCHICA Fashion Lifestyle Pvt. Ltd. awarded Under 30 Inspiring Entrepreneurs by Business Mint
c) Ms. Sunaina Harjai, Founder & Owner Hat’s Off Accessories-Shark Tank Semi-Finalist
d) Ms.Muskaan Mundra Founder "House of SEREIN" awarded ET ‘Global Indian Leaders’ 2022
e) Ms.Sanjana Katariya
Founder & Owner of “Sanriya” (a designer Jewelry brand) Incubated by Peral Academy under "Runway"
After completing the program, students get ample amout of opportunities in Fashion & Lifestyle space. Some of the opportunities are as below:
- Retail Buyer
- Retail Planner
- Store Manager
- Product Developer
- Retail Merchandiser
- Visual Merchandiser
- Customer Realtionship Manager
- Fashion Consultant
- Production Merchant
- Social Media Marketeer
- Digital Marketeer
- Marketing Executive
- Sourcing Manager
Faculty
Programs are taught by industry professionals who have an inside track on what’s moving global markets. Learn from the brightest minds in the industry as they create a supportive and stimulating learning environment where students can thrive. Meet more members of department...
Student Outcome
FAQs
A. BBA in Fashion and Lifestyle Business Management includes fashion management, product fashion marketing, communication, branding, budgeting, retail management, and merchandising. It involves analyzing consumer behavior, market trends, and forecasting to create successful fashion products. The fashion and lifestyle industry includes various areas, such as beauty, wellness, and home decor. It requires an understanding of consumer trends, lifestyle habits, and cultural differences to provide products and services that cater to specific demographics. The program also provides in-depth knowledge of fashion merchandising using marketing as the primary tool.
To pursue a career in this field, one can opt for a fashion management program by us that covers the fundamentals of BBA in Fashion and Lifestyle Business Management. The program provides theoretical knowledge and practical experience that helps individuals build a career in this dynamic industry.
A. A BBA in Fashion and Lifestyle Business Management program in India offers students a comprehensive understanding of the fashion and lifestyle industry, including fashion management and retail management. With the rapid growth of this industry, there is a great demand for professionals in this field.
The program covers a broad range of topics, including fashion design, marketing, merchandising, and branding. Graduates of this program can pursue careers in various areas, such as fashion designing, retail management, buying and merchandising, and marketing.
Moreover, with the increasing interest in the Indian fashion industry globally, the scope of a BBA in Fashion and Lifestyle Business Management program has expanded beyond India. This program by Pearl provides students with the necessary skills and knowledge to work in international markets as well.
In conclusion, Fashion management scope is extremely vast, with a wide range of professional and entrepreneurial roles available for graduates to pursue.
A. Our undergraduate program in BBA in Fashion and Lifestyle Business Management includes key subjects such as Business Communications, Marketing Research, Visual Merchandising, Marketing Fundamentals, and Product Merchandising.
Business Communications helps students develop communication skills for building relationships with clients and customers, while Marketing Research teaches them how to identify market trends and analyze consumer behavior. Visual Merchandising covers creating visually appealing displays to attract customers to retail spaces.
Marketing Fundamentals is a critical subject that teaches the principles of marketing and advertising in the fashion industry. Product Merchandising covers product development, pricing, and distribution strategies.
Students also gain a comprehensive knowledge of how a BBA in Fashion and Lifestyle Business Management program works in a dynamic market, with key focus on marketing and consumer response. These subjects provide students with a strong foundation in Fashion and Lifestyle Business Management, preparing them for a successful career in the industry.
A. The Pearl Academy BBA in Fashion and Lifestyle Business Management program is open to all individuals who have completed their 10+2 education. Candidates who have completed a diploma/degree or vocational program in fashion or any related field are also eligible to apply.
Qualifications for the lifestyle business management program include a minimum aggregate score of 50% in the 10+2 examination.
Applicants are required to undergo the Pearl Academy General Proficiency Test (GPT). The GPT evaluates proficiency in English, Logical reasoning, Quantitative Ability & Data Interpretation.
This is followed by a personal interview round where candidates are required to showcase their portfolios.
The program is designed to provide students with a comprehensive understanding of the fashion industry and the necessary skills to excel in their chosen career path.
A. A BBA in Fashion and Lifestyle Business Management program can lead to a range of exciting career opportunities in the fashion industry. Graduates of the program can pursue roles such as Marketing Managers, Visual Merchandisers, Production Managers, Retail Managers, Business Consultants, and other fashion management jobs.
Marketing Managers play a critical role in creating and executing marketing strategies for fashion brands. Visual Merchandisers, on the other hand, are responsible for creating visually appealing displays that attract customers to retail spaces. Production Managers oversee the production process and ensure timely delivery of products.
Candidates can also start their own practice and assume various entrepreneurial roles in consultancy, marketing, branding, communication and merchandising.
In addition to these roles, graduates can also pursue jobs after fashion management in areas such as retail management, buying and merchandising, and product development. The program provides students with the necessary skills and knowledge to succeed in a range of fashion-related careers.