Course - Overview

The global apparel industry, both in the Fashion and Luxury segments is expanding rapidly to become organized and intensely competitive. The market entails extensive knowledge of fashion products, management, business skills, and e-commerce expertise, luxury brand management and brand aesthetics. The Fashion and Lifestyle Business Management programme aims to equip students with several competencies ideal for the fashion and luxury business globally. Students will master the evolving needs of the market and the relationship between an organization and the environment.

The course is for three years wherein after the first-year students can choose between the following specializations:

1. Fashion Business

2. Luxury Business

During the first year, students will learn about the various nuances of Business in general for different kinds of industries. Students will be equipped will all the Business Environment subjects with basic know-how on both fashion and luxury business

Fashion Business specialization allows learners to acquire a strategic understanding of fashion products like apparel, accessories, lifestyle, home, and more. After finishing the course, students will be qualified to become independent entrepreneurs or work in the fashion business industry. Learners will also acquire additional skills in social and digital marketing to cater to online consumers. 

Luxury Business specialization trains the students to combine the glamorous ornamentation of luxury along with business strategies to answer the pressing questions in the luxury industry and become sought-after professionals. Students gain comprehensive knowledge of the concepts of retail marketing, design thinking and PR and advertising pertaining to luxury brands, thanks to the industry exposure and training from professionals. The course covers various segments of the industry like Fashion & Lifestyle, Automobiles, Wine and Champagne, Jewellery, Watches, Hospitality and many more.

The three-year programme features various domestic industry trips, masterclasses by who’s who of the industry, Inspire Series – A talk by celebrities, and live industry projects.

Overall, the plethora of masterclasses, industry visits and student exchange programmes will polish the design thinking of students. Students will also get an opportunity to select an elective of their choice on which they will be given more intense inputs, such as Digital Marketing, Supply Chain Management and Operations Management.

The students will also acquire a 360-degree understanding of the specialization and the course will culminate in a final capstone project.

Curriculum

Semester 1
Business Communications | Fashion Industry Appreciation | Understanding People and Organisations | Marketing Research

Semester 2
Fundamentals of Management | Retailing & Visual Merchandising | Marketing Fundamentals | Product Merchandising

Semester 3
Customer Experience Management | Fashion Value Chain Management | Accounting for Decision Making | Fashion and Lifestyle Products | Digital Marketing Communication Tool | Global Consumer and Trends

Semester 4
Ile | Lip

Semester 5
Advertsing and Sales Promotions | E-commerces | Entrepreneurship | Retail Environment

Semester 6
Major Project | Professional Practice

Specialisation

Location : Delhi-West | Mumbai | Bengaluru | Delhi-South

Duration : 3 Years

Eligibility : 10+2 ,in any discipline.

Certification : Professional Diploma (at the end of 3rd year)

Course - Overview

Curriculum

Year 1
Sem 1- Business Communications, Fashion Industry Appreciation, Understanding People and Organisations, Marketing Research
Sem 2- Fundamentals of Management, Retailing & Visual Merchandising, Marketing Fundamentals, Product Merchandising

Year 2
Sem 3- Customer Experience Management, Accounting for Decision Making, Fashion & Lifestyle Products, E-Commerce
Sem 4- Fashion Value Chain Management, Digital Marketing Communication, Global Consumer and Trends, International Experience Lab

Year 3
Sem 5- Advertising & Sales Promotions, Retail Environment, Entrepreneurship and New Ventures, Live Industry Project
Sem 6- Major Project, Professional Practice

Career Path

Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.

  • Product Merchandisers
  • Product Managers
  • Retail Buyers/Sourcing Manager
  • Category Manager
  • Visual Merchandiser
  • Sourcing Manager
  • Digital marketing
  • E-Commerce
  • Retail Merchandiser
  • Marketing Professional

Location : Delhi-West | Mumbai | Bengaluru | Delhi-South

Duration : 3 Years

Eligibility : 10+2 ,in any discipline.

Certification : Professional Diploma (at the end of 3rd year)

Course - Overview

Curriculum

Year 1
Sem 1- Business Communications, Fashion Industry Appreciation, Understanding People and Organisations, Marketing Research
Sem 2- Fundamentals of Management, Retailing & Visual Merchandising, Marketing Fundamentals, Product Merchandising

Year 2
Sem 3- Customer Experience Management, Accounting for Decision Making, Fashion & Lifestyle Products, E-Commerce
Sem 4- Fashion Value Chain Management, Digital Marketing Communication, Global Consumer and Trends, International Experience Lab

Year 3
Sem 5- Advertising & Sales Promotions, Retail Environment, Entrepreneurship and New Ventures, Live Industry Project
Sem 6- Major Project, Professional Practice

Career Path

Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.

  • Product Merchandisers
  • Product Managers
  • Retail Buyers/Sourcing Manager
  • Category Manager
  • Visual Merchandiser
  • Sourcing Manager
  • Digital marketing
  • E-Commerce
  • Retail Merchandiser
  • Marketing Professional

Students' Work

Have a glance at some of the stellar work executed by our students.

Career Path

Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.

Career image
  • Marketing Managers

  • Visual Merchandisers

  • Store Manager/Store Assistant Manager

  • Merchandising Specialists

  • Production Managers

  • Vendor Management Manager

Check Result (Feb Cycle)