Fashion & Lifestyle Business Management
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Location :
Mumbai | Bengaluru | Delhi-South
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Duration :
3 Years
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Eligibility :
10+2 ,in any discipline.
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Certification :
Professional Diploma (at the end of 3rd year)
We offer a unique opportunity to learn, engage and develop topical
skills of Digital marketing on Facebook, Instagram and Messenger.
Course - Overview
The Indian Apparel industry has undergone many changes. The domestic industry has expanded rapidly and has become organized and intensely competitive. Organizations now have specific goals and objectives and each professional is expected to contribute to the bottom line. The process of sourcing, manufacturing, marketing, distributing and retailing fashion garments is a highly specialized one.
This program aims to equip the student with a broad range of competencies suitable for employment in the fashion business in India. The fashion business industry requires deep and intensive knowledge of the fashion product and extensive management, business skills and e- commerce. The scope of the course is to enable students to either be independent entrepreneur or be employable in business of fashion and lifestyle. To service the fashion and lifestyle industry effectively there are four key areas where there needs to be an enhanced focus. One is the ability to understand the changing needs of the markets, the second is an understanding of the organization and its relationship with the environment, the third is the strategic understanding of the fashion products (apparel, accessories, lifestyle, home etc.). In this course theory and application based problems solving methods are employed to deliver these specialized skills.
This course transforms students into trained professionals who later play the roles of buyers, category managers, and retail operation managers and are essential to all manufacturers / brands / retailers. Recent developments in the industry demands that future professionals understand and handle the new format of marketing which is changing to digital. Hence, this course has added learnings where the students will acquire additional skills to be tech savvy and be able to handle the emerging online consumers and social marketing. Students are exposed to fashion business industry by the means of various domestic industry trips within country, Master Classes by who’s who of the industry, ‘Inspire Series – A talk by celebrity ‘, Live industry projects. The student experiences a smooth transition from classroom to corporate.
Curriculum
- Year 1
- Year 2
- Year 3
Semester 1
Business Communications | Fashion Industry Appreciation | Understanding People and Organisations | Marketing Research
Semester 2
Fundamentals of Management | Retailing & Visual Merchandising | Marketing Fundamentals | Product Merchandising
Semester 3
Customer Experience Management | Fashion Value Chain Management | Accounting for Decision Making | Fashion and Lifestyle Products | Digital Marketing Communication Tool | Global Consumer and Trends
Semester 4
Ile | Lip
Semester 5
Advertsing and Sales Promotions | E-commerces | Entrepreneurship | Retail Environment
Semester 6
Major Project | Professional Practice
Specialisation
Location : Delhi-West | Mumbai | Bengaluru | Delhi-South
Duration : 3 Years
Eligibility : 10+2 ,in any discipline.
Certification : Professional Diploma (at the end of 3rd year)
Course - Overview
Curriculum
Year 1
Sem 1- Business Communications, Fashion Industry Appreciation, Understanding People and Organisations, Marketing Research
Sem 2- Fundamentals of Management, Retailing & Visual Merchandising, Marketing Fundamentals, Product Merchandising
Year 2
Sem 3- Customer Experience Management, Accounting for Decision Making, Fashion & Lifestyle Products, E-Commerce
Sem 4- Fashion Value Chain Management, Digital Marketing Communication, Global Consumer and Trends, International Experience Lab
Year 3
Sem 5- Advertising & Sales Promotions, Retail Environment, Entrepreneurship and New Ventures, Live Industry Project
Sem 6- Major Project, Professional Practice
Career Path
Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.
- Product Merchandisers
- Product Managers
- Retail Buyers/Sourcing Manager
- Category Manager
- Visual Merchandiser
- Sourcing Manager
- Digital marketing
- E-Commerce
- Retail Merchandiser
- Marketing Professional
Location : Delhi-West | Mumbai | Bengaluru | Delhi-South
Duration : 3 Years
Eligibility : 10+2 ,in any discipline.
Certification : Professional Diploma (at the end of 3rd year)
Course - Overview
Curriculum
Year 1
Sem 1- Business Communications, Fashion Industry Appreciation, Understanding People and Organisations, Marketing Research
Sem 2- Fundamentals of Management, Retailing & Visual Merchandising, Marketing Fundamentals, Product Merchandising
Year 2
Sem 3- Customer Experience Management, Accounting for Decision Making, Fashion & Lifestyle Products, E-Commerce
Sem 4- Fashion Value Chain Management, Digital Marketing Communication, Global Consumer and Trends, International Experience Lab
Year 3
Sem 5- Advertising & Sales Promotions, Retail Environment, Entrepreneurship and New Ventures, Live Industry Project
Sem 6- Major Project, Professional Practice
Career Path
Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.
- Product Merchandisers
- Product Managers
- Retail Buyers/Sourcing Manager
- Category Manager
- Visual Merchandiser
- Sourcing Manager
- Digital marketing
- E-Commerce
- Retail Merchandiser
- Marketing Professional
Students' Work
Have a glance at some of the stellar work executed by our students.
Career Path
Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.

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Marketing Managers
Manage the marketing and production activities of individuals and brands in the fashion domain.
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Visual Merchandisers
Improve customer experiences in a retail store through effective visual merchandising practices.
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Store Manager/Store Assistant Manager
Help fashion stores function seamlessly through efficient managerial practices.
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Merchandising Specialists
Supervise and manage the supply of high-quality fashion products.
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Production Managers
Ensure the smooth functioning of manufacturing processes for the production of high-quality fashion products.
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Vendor Management Manager
