Fashion & Lifestyle Business Management

The Indian Apparel industry has undergone many changes, with rapid expansion that has caused this industry to become increasingly organised and competitive. Organisations have specific goals and objectives, with each professional being expected to contribute to the bottom line. The process of sourcing, manufacturing, marketing, distributing, and retailing fashion garments is a highly specialised one.

This program aims to equip the students with a broad range of competencies suitable for employment in India’s fashion industry. The fashion industry requires a deep and intensive knowledge of fashion products, management pedagogy, business skills and e-commerce. The course aims to enable students to either be independent entrepreneurs or be employable in the business of fashion and lifestyle. To service the fashion and lifestyle industry effectively, there are four key areas where there needs to be an enhanced focus. One is the ability to understand the changing needs of the markets, the second is an understanding of the organisation and its relationship with the environment, and the third is the strategic understanding of various fashion products. In this course, theory and application-based problem-solving methods are employed to deliver these specialised skills.

Watch Course Video