Duration
3 years
Eligibility
10+2
Location & Seats
Bengaluru (30), Delhi-South (30), Mumbai (30)
Turn creativity into commerce
Pearl Academy’s flagship BBA in Fashion & Lifestyle Business Management reimagines the future of retail and fashion business. This one-of-its-kind course blends fashion, lifestyle, and retail strategy to turn passion into profession.
Master merchandising, sourcing, buying, consumer insights, and trend forecasting to lead future-ready brands or launch your own venture. Pearl alumni head leading retail giants and run disruptive fashion startups.

- Guaranteed Internship Programme to gain hands-on knowledge through our integrated curriculum with top companies.
- CEOs in Your Classroom for the opportunity of a lifetime. Learn from industry leaders—from acclaimed founders to visionary CEOs. Our faculty’s wealth of real-world experience brings invaluable insights to the classroom.
- Industry Visits to immerse firsthand in the business world through our corporate alliances.
- Masterclasses to learn from global industry leaders right in your classroom.
- Startup incubator with seed funding, mentorship, and business acceleration through Runway.
Retail Buyer | Retail Planner | Store Manager | Product Developer | Retail Merchandiser | Visual Merchandiser | Customer Relationship Manager | Fashion Consultant | Production Merchant | Social Media Marketing | Digital Marketing | Marketing Executive | Sourcing Manager
Top Recruiters
The BBA in Fashion & Lifestyle Business Management blends core business education with specialised modules in merchandising, retail operations, sales management, and fashion buying.
In the first year, students build a foundation in finance, marketing, merchandising, and retail management. The later semesters focus on advanced topics like fashion buying, business strategy, and future trends shaping the industry. The course culminates in a research project
Courses | Semester 1 | Semester 2 | Semester 3 | Semester 4 | Semester 5 | S U M M E R
I N T E R N S H I P
| Semester 6 | |
Major Courses | Business Management and Organization | Fundamentals of Marketing | Digital Marketing | Human Resource Management | Customer Relationship and Experience Management | Project Management | ||
Business Economics and Accounting Principles | Retail Environment | Fashion Merchandising | Retail Buying and Visual Merchandising | Supply Chain Management | International Business Environment | |||
Introduction to Fashion & Lifestyle Business | Fashion & Lifestyle Product Appreciation | Financial Decision Making | Product Merchandising | Production Planning and Control Systems | Business Laws and Ethical Practices | |||
Business Communication | Consumer Behaviour | Live Industry Project | COIL | |||||
Disciplinary Electives |
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Technology & Life Skills | Domain Technology | Digital Experience-1 | Digital Experience-2 | Digital Experience-3 | Digital Experience-4 | Digital Experience-5 | Data Analytics | |
Interdisciplinary Electives 1A | Interdisciplinary Electives 1B | |||||||
Design Thinking | Research Methodology | Professional Ethics | Start your start-up 1 | Start your start-up 2 | ||||
AI Technology | AI Tool: Introduction to Prompt Engineering | AI Powered: Basic of AI to Improve Business | AI Tool: Advanced Business Data Analysis | Generative Design-2 | AI and Ethics | AI and Responsible Design Leadership | ||
Environmental Awareness | Social and Cultural Awareness | Sustainable Business Management | Social Enterprise | Research Project / Dissertation / Graduation Project | ||||
School for Life | Communication Skills | Analytical Skills | Emotional Intelligence 1 | Personal Financial Literacy | Emotional Intelligence 2 Professional Communication |
Faculty
At Pearl, you will learn from seasoned industry leaders—acclaimed CEOs, visionary founders, and bold innovators—equipping you with the insights to steer the brave new world.