Course - Overview

Our fashion business management course is a unique one that focuses on the management and business verticals of the fashion and lifestyle industry by mapping consumer behavior, emerging markets, fashion forecasting, branding & marketing strategies. Our fashion management course also provides knowledge on the fundamental foundation of the supply chain: from strategic to creative, production to logistics, sales to marketing and brand communication.

 

Students get hands-on experience via industry live projects and masterclasses by leading industry giants and international faculty. They learn to master leadership and organizing skills alongside industry relevant knowledge. Graduates of our fashion management course may then pursue careers as merchandisers, fashion buyers, product developers or entrepreneurs in the fashion industry.

 Frequently Asked Questions?  
What is Fashion and Lifestyle Business Management?

Fashion business management includes fashion management, product fashion marketing, communication, branding, budgeting, retail management, and merchandising. It involves analyzing consumer behaviour, market trends, and forecasting to create successful fashion products. The fashion and lifestyle industry includes various areas, such as beauty, wellness, and home decor. It requires an understanding of consumer trends, lifestyle habits, and cultural differences to provide products and services that cater to specific demographics. The course also provides in-depth knowledge of fashion merchandising using marketing as the primary tool.

To pursue a career in this field, one can opt for a fashion management course by us that covers the fundamentals of Fashion and Lifestyle Business Management. The course provides theoretical knowledge and practical experience that helps individuals build a career in this dynamic industry.

Scope of Fashion and Lifestyle Business Management course in India?

A Fashion and Lifestyle Business Management course in India offers students a comprehensive understanding of the fashion and lifestyle industry, including fashion management and retail management. With the rapid growth of this industry, there is a great demand for professionals in this field.

The course covers a broad range of topics, including fashion design, marketing, merchandising, and branding. Graduates of this course can pursue careers in various areas, such as fashion designing, retail management, buying and merchandising, and marketing.

Moreover, with the increasing interest in the Indian fashion industry globally, the scope of a Fashion and Lifestyle Business Management course has expanded beyond India. This course by Pearl provides students with the necessary skills and knowledge to work in international markets as well.

In conclusion, Fashion management scope is extremely vast, with a wide range of professional and entrepreneurial roles available for graduates to pursue.

 What are the subjects in the undergraduate program in Fashion and Lifestyle Business Management?

Our undergraduate program in Fashion and Lifestyle Business Management includes key subjects such as Business Communications, Marketing Research, Visual Merchandising, Marketing Fundamentals, and Product Merchandising.

Business Communications helps students develop communication skills for building relationships with clients and customers, while Marketing Research teaches them how to identify market trends and analyze consumer behavior. Visual Merchandising covers creating visually appealing displays to attract customers to retail spaces.

Marketing Fundamentals is a critical subject that teaches the principles of marketing and advertising in the fashion industry. Product Merchandising covers product development, pricing, and distribution strategies.

Students also gain a comprehensive knowledge of how a Fashion and Lifestyle Business works in a dynamic market, with key focus on marketing and consumer response. These subjects provide students with a strong foundation in Fashion and Lifestyle Business Management, preparing them for a successful career in the industry.

Who can join the Pearl Academy undergraduate program in Fashion and Lifestyle Business Management course?

The Pearl Academy undergraduate program in lifestyle and Fashion Business Management course is open to all individuals who have completed their 10+2 education. Candidates who have completed a diploma or vocational course in fashion or any related field are also eligible to apply.

Qualifications for the lifestyle business management course include a minimum aggregate score of 50% in the 10+2 examination.

Candidates who meet the eligibility criteria are required to undergo the Pearl Academy Design Aptitude Test (DAT) and General Proficiency Test (GPT). The DAT evaluates a candidate's aptitude for creativity, drawing, designability, observation and imagination, environmental awareness and communication skills. The GPT evaluates proficiency in English, Logical reasoning, Quantitative Ability & Data Interpretation.

This is followed by a personal interview round where candidates are required to showcase their portfolios.

The program is designed to provide students with a comprehensive understanding of the fashion industry and the necessary skills to excel in their chosen career path.

What jobs can you get with a Fashion and Lifestyle Business Management course?

A Fashion and Lifestyle Business Management course can lead to a range of exciting career opportunities in the fashion industry. Graduates of the course can pursue roles such as Marketing Managers, Visual Merchandisers, Production Managers, Retail Managers, Business Consultants,  and other fashion management jobs.

Marketing Managers play a critical role in creating and executing marketing strategies for fashion brands. Visual Merchandisers, on the other hand, are responsible for creating visually appealing displays that attract customers to retail spaces. Production Managers oversee the production process and ensure timely delivery of products.

Candidates can also start their own practice and assume various entrepreneurial roles in consultancy, marketing, branding, communication and merchandising. 

In addition to these roles, graduates can also pursue jobs after fashion management in areas such as retail management, buying and merchandising, and product development. The course provides students with the necessary skills and knowledge to succeed in a range of fashion-related careers.

Curriculum

Semester 1
Business Communications | Fashion Industry Appreciation | Understanding People and Organisations | Marketing Research

Semester 2
Fundamentals of Management | Retailing & Visual Merchandising | Marketing Fundamentals | Product Merchandising

Semester 3
Customer Experience Management | Fashion Value Chain Management | Accounting for Decision Making | Fashion and Lifestyle Products | Digital Marketing Communication Tool | Global Consumer and Trends

Semester 4
Ile | Lip

Semester 5
Advertsing and Sales Promotions | E-commerces | Entrepreneurship | Retail Environment

Semester 6
Major Project | Professional Practice

Specialisation

Location : Delhi-West | Mumbai | Bengaluru | Delhi-South

Duration : 3 Years

Eligibility : 10+2 ,in any discipline.

Certification : Professional Diploma (at the end of 3rd year)

Course - Overview

Curriculum

Year 1
Sem 1- Business Communications, Fashion Industry Appreciation, Understanding People and Organisations, Marketing Research
Sem 2- Fundamentals of Management, Retailing & Visual Merchandising, Marketing Fundamentals, Product Merchandising

Year 2
Sem 3- Customer Experience Management, Accounting for Decision Making, Fashion & Lifestyle Products, E-Commerce
Sem 4- Fashion Value Chain Management, Digital Marketing Communication, Global Consumer and Trends, International Experience Lab

Year 3
Sem 5- Advertising & Sales Promotions, Retail Environment, Entrepreneurship and New Ventures, Live Industry Project
Sem 6- Major Project, Professional Practice

Career Path

Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.

  • Product Development Expert
  • Production and Supply Chain Expert
  • Fashion marketer and content creator
  • Retail Supply Chain Expert
  • Visual & Retail Merchandiser

Location : Delhi-West | Mumbai | Bengaluru | Delhi-South

Duration : 3 Years

Eligibility : 10+2 ,in any discipline.

Certification : Professional Diploma (at the end of 3rd year)

Course - Overview

Curriculum

Year 1
Sem 1- Business Communications, Fashion Industry Appreciation, Understanding People and Organisations, Marketing Research
Sem 2- Fundamentals of Management, Retailing & Visual Merchandising, Marketing Fundamentals, Product Merchandising

Year 2
Sem 3- Customer Experience Management, Accounting for Decision Making, Fashion & Lifestyle Products, E-Commerce
Sem 4- Fashion Value Chain Management, Digital Marketing Communication, Global Consumer and Trends, International Experience Lab

Year 3
Sem 5- Advertising & Sales Promotions, Retail Environment, Entrepreneurship and New Ventures, Live Industry Project
Sem 6- Major Project, Professional Practice

Career Path

Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.

  • Luxury Marketing Manager
  • Fashion Consultant
  • Digital Marketing Manager
  • Customer Relationship Manager
  • Luxury Retail Manager
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