Fashion & Lifestyle Business Management

The global apparel industry, both in the Fashion and Luxury segments is expanding rapidly to become organized and intensely competitive. The market entails extensive knowledge of fashion products, management, business skills, and e-commerce expertise, luxury brand management and brand aesthetics. The Fashion and Lifestyle Business Management programme aims to equip students with several competencies ideal for the fashion and luxury business globally. Students will master the evolving needs of the market and the relationship between an organization and the environment.

The course is for three years wherein after the first-year students can choose between the following specializations:

1. Fashion Business

2. Luxury Business

During the first year, students will learn about the various nuances of Business in general for different kinds of industries. Students will be equipped will all the Business Environment subjects with basic know-how on both fashion and luxury business

Fashion Business specialization allows learners to acquire a strategic understanding of fashion products like apparel, accessories, lifestyle, home, and more. After finishing the course, students will be qualified to become independent entrepreneurs or work in the fashion business industry. Learners will also acquire additional skills in social and digital marketing to cater to online consumers. 

Luxury Business specialization trains the students to combine the glamorous ornamentation of luxury along with business strategies to answer the pressing questions in the luxury industry and become sought-after professionals. Students gain comprehensive knowledge of the concepts of retail marketing, design thinking and PR and advertising pertaining to luxury brands, thanks to the industry exposure and training from professionals. The course covers various segments of the industry like Fashion & Lifestyle, Automobiles, Wine and Champagne, Jewellery, Watches, Hospitality and many more.

The three-year programme features various domestic industry trips, masterclasses by who’s who of the industry, Inspire Series – A talk by celebrities, and live industry projects.

Overall, the plethora of masterclasses, industry visits and student exchange programmes will polish the design thinking of students. Students will also get an opportunity to select an elective of their choice on which they will be given more intense inputs, such as Digital Marketing, Supply Chain Management and Operations Management.

The students will also acquire a 360-degree understanding of the specialization and the course will culminate in a final capstone project.

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