Course - Overview

The program aims to equip the student with a broad range of competencies suitable for

employment in the fashion business in India such as sourcing, manufacturing,

distributing and retailing. The fashion business industry requires deep and intensive

knowledge of the fashion product and extensive management, business skills and

e-commerce. The scope of the program is to enable students to either be independent

entrepreneur or be employable in business of fashion and lifestyle. To service the fashion

and lifestyle industry effectively there are four key areas where there needs to be an

enhanced focus.

One is the ability to understand the changing needs of the markets, the second is an

understanding of the organization and its relationship with the environment, the third is

the strategic understanding of the fashion products (apparel, accessories, lifestyle, home

etc). In this program theory and application based problem solving methods are

employed to deliver these specialized skills.

Curriculum

Semester 1
Business Communications | Fashion Industry Appreciation | Understanding People and Organisations | Marketing Research

Semester 2
Fundamentals of Management | Retailing & Visual Merchandising | Marketing Fundamentals | Product Merchandising

Semester 3
Customer Experience Management | Fashion Value Chain Management | Accounting for Decision Making | Fashion and Lifestyle Products | Digital Marketing Communication Tool | Global Consumer and Trends

Semester 4
Ile | Lip

Semester 5
Advertsing and Sales Promotions | E-commerces | Entrepreneurship | Retail Environment

Semester 6
Major Project | Professional Practice

Students' Work

Have a glance at some of the stellar work executed by our students.

Career Path

Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.

Career image
  • Marketing Managers

  • Visual Merchandisers

  • Store Manager/Store Assistant Manager

  • Merchandising Specialists

  • Production Managers

  • Vendor Management Manager