Course - Overview

The Indian Apparel industry has undergone many changes. The domestic industry has expanded rapidly and has become organized and intensely competitive. Organizations now have specific goals and objectives and each professional is expected to contribute to the bottom line. The process of sourcing, manufacturing, marketing, distributing and retailing fashion garments is a highly specialized one.

This program aims to equip the student with a broad range of competencies suitable for employment in the fashion business in India. The fashion business industry requires deep and intensive knowledge of the fashion product and extensive management, business skills and e- commerce.  The scope of the course is to enable students to either be independent entrepreneur or be employable in business of fashion and lifestyle. To service the fashion and lifestyle industry effectively there are four key areas where there needs to be an enhanced focus. One is the ability to understand the changing needs of the markets, the second is an understanding of the organization and its relationship with the environment, the third is the strategic understanding of the fashion products (apparel, accessories, lifestyle, home etc.). In this course theory and application based problems solving methods are employed to deliver these specialized skills. 

This course transforms students into trained professionals who later play the roles of buyers, category managers, and retail operation managers and are essential to all manufacturers / brands / retailers.  Recent developments in the industry demands that future professionals understand and handle the new format of marketing which is changing to digital. Hence, this course has added learnings where the students will acquire additional skills to be tech savvy and be able to handle the emerging online consumers and social marketing. Students are exposed to fashion business industry by the means of various domestic industry trips within country, Master Classes by who’s who of the industry, ‘Inspire Series – A talk by celebrity ‘, Live industry projects. The student experiences a smooth transition from classroom to corporate.

Curriculum

Semester 1
Business Communications | Fashion Industry Appreciation | Understanding People and Organisations | Marketing Research

Semester 2
Fundamentals of Management | Retailing & Visual Merchandising | Marketing Fundamentals | Product Merchandising

Semester 3
Customer Experience Management | Fashion Value Chain Management | Accounting for Decision Making | Fashion and Lifestyle Products | Digital Marketing Communication Tool | Global Consumer and Trends

Semester 4
Ile | Lip

Semester 5
Advertsing and Sales Promotions | E-commerces | Entrepreneurship | Retail Environment

Semester 6
Major Project | Professional Practice

Specialisation

Location : Delhi-West | Mumbai | Bengaluru | Delhi-South

Duration : 3 Years

Eligibility : 10+2 ,in any discipline.

Certification : Professional Diploma (at the end of 3rd year)

Course - Overview

Curriculum

Year 1
Sem 1- Business Communications, Fashion Industry Appreciation, Understanding People and Organisations, Marketing Research
Sem 2- Fundamentals of Management, Retailing & Visual Merchandising, Marketing Fundamentals, Product Merchandising

Year 2
Sem 3- Customer Experience Management, Accounting for Decision Making, Fashion & Lifestyle Products, E-Commerce
Sem 4- Fashion Value Chain Management, Digital Marketing Communication, Global Consumer and Trends, International Experience Lab

Year 3
Sem 5- Advertising & Sales Promotions, Retail Environment, Entrepreneurship and New Ventures, Live Industry Project
Sem 6- Major Project, Professional Practice

Career Path

Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.

  • Product Merchandisers
  • Product Managers
  • Retail Buyers/Sourcing Manager
  • Category Manager
  • Visual Merchandiser
  • Sourcing Manager
  • Digital marketing
  • E-Commerce
  • Retail Merchandiser
  • Marketing Professional

Location : Delhi-West | Mumbai | Bengaluru | Delhi-South

Duration : 3 Years

Eligibility : 10+2 ,in any discipline.

Certification : Professional Diploma (at the end of 3rd year)

Course - Overview

Curriculum

Year 1
Sem 1- Business Communications, Fashion Industry Appreciation, Understanding People and Organisations, Marketing Research
Sem 2- Fundamentals of Management, Retailing & Visual Merchandising, Marketing Fundamentals, Product Merchandising

Year 2
Sem 3- Customer Experience Management, Accounting for Decision Making, Fashion & Lifestyle Products, E-Commerce
Sem 4- Fashion Value Chain Management, Digital Marketing Communication, Global Consumer and Trends, International Experience Lab

Year 3
Sem 5- Advertising & Sales Promotions, Retail Environment, Entrepreneurship and New Ventures, Live Industry Project
Sem 6- Major Project, Professional Practice

Career Path

Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.

  • Product Merchandisers
  • Product Managers
  • Retail Buyers/Sourcing Manager
  • Category Manager
  • Visual Merchandiser
  • Sourcing Manager
  • Digital marketing
  • E-Commerce
  • Retail Merchandiser
  • Marketing Professional

Students' Work

Have a glance at some of the stellar work executed by our students.

Career Path

Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.

Career image
  • Marketing Managers

  • Visual Merchandisers

  • Store Manager/Store Assistant Manager

  • Merchandising Specialists

  • Production Managers

  • Vendor Management Manager