Course - Overview
The program aims to equip the student with a broad range of competencies suitable for
employment in the fashion business in India such as sourcing, manufacturing,
distributing and retailing. The fashion business industry requires deep and intensive
knowledge of the fashion product and extensive management, business skills and
e-commerce. The scope of the program is to enable students to either be independent
entrepreneur or be employable in business of fashion and lifestyle. To service the fashion
and lifestyle industry effectively there are four key areas where there needs to be an
One is the ability to understand the changing needs of the markets, the second is an
understanding of the organization and its relationship with the environment, the third is
the strategic understanding of the fashion products (apparel, accessories, lifestyle, home
etc). In this program theory and application based problem solving methods are
employed to deliver these specialized skills.
Business Communications | Fashion Industry Appreciation | Understanding People and Organisations | Marketing Research
Fundamentals of Management | Retailing & Visual Merchandising | Marketing Fundamentals | Product Merchandising
Customer Experience Management | Fashion Value Chain Management | Accounting for Decision Making | Fashion and Lifestyle Products | Digital Marketing Communication Tool | Global Consumer and Trends
Ile | Lip
Advertsing and Sales Promotions | E-commerces | Entrepreneurship | Retail Environment
Major Project | Professional Practice
Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.
Manage the marketing and production activities of individuals and brands in the fashion domain.
Improve customer experiences in a retail store through effective visual merchandising practices.
Store Manager/Store Assistant Manager
Help fashion stores function seamlessly through efficient managerial practices.
Supervise and manage the supply of high-quality fashion products.
Ensure the smooth functioning of manufacturing processes for the production of high-quality fashion products.
Vendor Management Manager