Fashion & Lifestyle Business Management

This three year undergraduate programme is designed to empower the generation of innovative and free-thinking individuals to unleash their creativity and make a positive impact in the world of fashion and luxury business. Focussed on experiential learning, this industry-oriented program exposes the students to diverse perspectives of global lifestyle, fashion and luxury business.
With the rapid global expansion of fashion and luxury segments, professionals need to enhance their capacity of adapt and thrive by sharpening their knowledge and business acumen. Companies want individuals who can display excellent marketing and management skills to navigate through the changing customer preferences and create dynamic content to increase customer engagement. The UG programme in Fashion and Lifestyle Business Management is designed to equip students with product knowledge, marketing skills, e-commerce know-how, brand aesthetics and management.

The course is available at the following campuses.

• Delhi-South
• Mumbai
• Bengaluru

During the first-year students will gain insights into the business environment, management skills and basic know-how of both fashion and luxury business.

The classroom learning is complemented with live industry projects, various domestic industry trips, masterclasses by global industry leaders, national & international faculty, experts from both fashion, lifestyle and luxury industries, alumni mentoring and more.

Specializations: After completing the first year, students can opt for one of the following specialisations.

• Fashion Business
• Luxury Business