Ritu Jain is an Associate Professor at Pearl Academy's Department of Business, bringing 22 years of dynamic academic and industry experience. Her professional journey spans brands like Shahi Export House, The Home Store, and Breuninger (Germany), showcasing competencies in research, teaching, mentoring, curriculum development, workshops, and consulting.
With qualifications in marketing, fashion retail management, and international business, Ritu's expertise lies in consumer behaviour, retail management, and marketing. She is pursuing a doctorate in management and has even delved into advanced digital marketing.
Ritu's work has graced esteemed journals like the Journal of Business Research and the Journal of Consumer Behavior. She has secured top awards for paper presentations at conferences by institutions like IIT Roorkee and ICFAI Business School.
Academic honours include ranking 2nd in a Post Graduate Certificate in Higher Education from Nottingham Trent University and receiving 'Best Academic Performance' and 'Academic Excellence' awards at Pearl Academy. Her impactful projects involve training sessions for retail executives at brands like Rituwears, Raymond, and Latin Quarters.