Course - Overview

Identity presentation has become paramount to social self-preservation for individuals and brands and brands alike. Fashion Styling and Creative Direction at Pearl Academy is the first and only course of its kind that encompasses styling, visual communication and creative direction. This course allows students to understand personal styling subjectively and objectively and then apply this understanding in styling individuals in the professional sphere, weddings and celebrities. Through an understanding of art and aesthetics, culture, society and politics, students can propose new ways of social engagement with relevance and empathy. The study of photography, film, make-up and hair design and art direction allows students to present visual information clearly and with ease. From magazine editorials to shoots for brand look books and e-commerce, students can deliver products to a consumer in a coherent manner that is aligned with the brand DNA. The study of character, costume and context enables students to work successfully on costumes for film, television and theatre.

A deep understanding of branding, marketing models and positioning helps students lead a brands creative vision across all channels of visual communication including, visual merchandising, event planning, fashion show curation, photo shoots and brand spaces online and offline.

Across the duration of the course, students are encouraged to liaise with the industry at different levels through backstage management, assisting on photoshoots, creating social media content and assisting on costume teams for various web based series and films. Student work is regularly featured in international publications like Vogue Italia, Beau Nue and ASBO. With a legacy of over 10 years, the course boast of alumni working on Indian films like Queen, Fukrey Returns, Hassena Parker, Manmarziya, Gully Boy etc. and web series like Sacred Games, Delhi Crime, Made in Heaven etc. Additionally our alumni also work with publications like Vogue, Grazia, Elle, Elle Décor, Harpers Bride and Harpers Bazaar. A number of brands employ our alumni as Visual Storytellers.

Curriculum

Natural & Built Environment; Body & It's Extension; Design Abilities 1; Immersion Lab 1; Culture, History & Narratives; Identity, Memory & Imaginations; Design Abilities 2; Immersion Lab 2

Styling 101; Design Milestones; Design of Materials; Styling Vs Advertising; Digital Storytelling; Visual Vocabulary; Brand Moods; Fashion Futures

Application of Social Media Tools; Cultural Studies; International Experience Lab; Live Industry Project; Brand Spaces; Styling Deconstructed; Advanced Editorial; Creative Direction

Video Making & Post Production; Design Research; Image & Identity; Investigate, Innovate, Implement; Portfolio Development; Professional Practice; Major Project

Faculty

Our faculty members are the strongest pillars of our 28 years of creative impact. These mentors are life-long learners, eager to dedicate their lives to create a change for a better tomorrow. They nurture creative minds and bring out the best in them over the years. Every student at Pearl is transformed into extraordinary leaders with the help of their support, guidance and mentoring. They and our students together make us who we are. Take a look at these geniuses.

Career Path

Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.

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  • Fashion labels and Brands

  • Retail clothing brands

  • Print media

  • Electronic media

  • Corporate & organizations

  • Trend Forecasting Agencies

  • Fashion or entertainment Media

  • Fashion Magazine

  • E-Commerce Portals

  • Costume Design

  • Commercial Stylists

  • Fashion & Lifestyle Bloggers

  • Public Relations Firms

  • Corporate Trainers

  • Image Designers

  • Personal Shoppers

  • Social Media Managers

  • Fashion Show stylist

  • Celebrity Stylist

  • Image Consultant

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