Global Luxury Brand Management
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Course - Overview
Currently, the luxury market is expanding at a rapid pace. According to a study by ASSOCHAM-Yes Bank, the luxury industry in India is currently valued at a prodigious $23.8 billion.
This program aims to equip the student with a broad range of relevant skillets, ultimately making them employment ready in India’s luxury industry. The scope of the course is to enable students to either develop the spirit of an independent entrepreneur or be employable in the luxury industry.
The luxury sector in India can be broadly split into the following verticals, and this course covers all of them.
- Products: Apparel and Accessories, Pens, Home Décor, Watches, Jewellery, Wines, and Spirits
- Services: Spas, Concierge Service, Travel & Tourism, Fine Dining, and Hotels
- Assets: Yachts, Fine Art, Automobiles, and Real Estate
Theory and application-based problems-solving methods are employed to develop specialised skills in the areas of brand management, retail operations, marketing, and clientele management. The assessments in this course are designed to help individuals become industry-ready, with an integration of F2F learning and online courses so that students are engaged with learning as deeply as possible.
During the learning journey, students get to meet experts from the industry, such as individuals from LVMH, Genesis Luxury, Salvatore Ferragamo, Gucci, and Tag Heuer. Along with this, students can opt for an industry internship so that they get an opportunity to expand their knowledge and gain new perspectives.
Curriculum
Semester 1
Business Communications | Understanding People and Organisations | Luxury Industry Appreciation | Marketing Research
Semester 2
Fundamentals of Management | Aesthetics and Culture | Marketing Fundamentals | Luxury Marketing
Semester 3
Global Consumer and Trends | Luxury Retail Merchandising Operations | Accounting for Decision Making | Customer Experience Management
Semester 4
Luxury Goods and Services | Digital Marketing | Ile | Lip
Semester 5
Entrepreneurship & New Ventures | Event Management | Pr & Advertsing | International Business
Semester 6
Lean Business Startup | Business Consulting Project | Industry Consulting Project | Content Creation for Social Media
Faculty
An Italian origin fashion designer, he has lived and studied out of England which helped him develop an eclectic signature, accuracy for details, and a new-age approach to design. His curiosity and aptitude to learn about the various facets of design have allowed him to win two prestigious competitions, namely the 2003 Award as the "Young Designer Of The Year" in Bristol and the 2008 Award of being an "Emerging Talent In Rome.
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