Duration
3 years
Eligibility
10+2
Location & Seats
Delhi-South (20)
Lead and Launch Iconic Luxury Brands
India’s first of its kind, this BBA course specialising in global luxury brand management prepares you for careers in high-luxury retail, premium brand strategy, and bespoke experiences.
Graduates go on to work at global icons or launch visionary ventures, with training in merchandising, consumer behaviour, experiential marketing, and the business of luxury.
- Guaranteed Internship Programme to gain hands-on knowledge through our integrated curriculum with top companies.
- CEOs in Your Classroom for the opportunity of a lifetime. Learn from industry leaders—from acclaimed founders to visionary CEOs. Our faculty’s wealth of real-world experience brings invaluable insights to the classroom.
- Industry Visits to immerse firsthand in the business world through our corporate alliances.
- Masterclasses to learn from global industry leaders right in your classroom.
- Startup incubator with seed funding, mentorship, and business acceleration through Runway.
Luxury Manager | Visual Merchandiser | Luxury Retail Buyer | Luxury Store Manager | Branding and Marketing Consultant | Communication and PR Manager | Luxury Innovation Strategist | Luxury Supply Chain Manager | Luxury Experience Designer
Top Recruiters
Our three-year BBA in Global Luxury Brand Management equips students with essential business skills and specialised knowledge for the luxury industry.
The programme blends theory with hands-on learning, covering luxury heritage, cultural foundations, and customer experience in the early stages. Students then move on to brand strategy, financial planning, and future trends in luxury business.
The course concludes with a research project, preparing graduates for careers in brand management, customer experience, international buying, and more—with the strategic vision to lead in the global luxury market.
| Courses | Semester 1 | Semester 2 | Semester 3 | Semester 4 | Semester 5 | S U M M E R
I N T E R N S H I P
| Semester 6 | |
| Major Courses | Business Management and Organization | Fundamentals of Marketing | Digital Marketing | Human Resource Management | Customer Relationship and Experience Management | Project Management | ||
| Business Economics and Accounting Principles | Styling & Etiquettes | Luxury Goods & Services 2 | Luxury Retail and Visual Merchandising | Supply Chain Management | Sustainability in Luxury Business | |||
| Introduction to Luxury Business | Luxury Goods and Services 1 | Financial Decision Making | Luxury Operations and Sales Management | Luxury Buying and Merchandising | Business Laws and Ethical Practices | |||
| Business Communication | Consumer Behaviour | Live Industry Project | COIL | Data Analytics | ||||
| Disciplinary Electives |
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| Technology & Life Skills | Domain Technology | Digital Experience-1 | Digital Experience-2 | Digital Experience-3 | Digital Experience-4 | Digital Experience-5 | Data Analytics | |
| Interdisciplinary Electives 1A | Interdisciplinary Electives 1B | |||||||
| Design Thinking | Research Methodology | Professional Ethics | Start your start-up 1 | Start your start-up 2 | ||||
| AI Technology | AI Tool: Introduction to Prompt Engineering | AI Powered: Basic of AI to Improve Business | AI Tool: Advanced Business Data Analysis | Generative Design-2 | AI and Ethics | AI and Responsible Design Leadership | ||
| Environmental Awareness | Social and Cultural Awareness | Sustainable Business Management | Social Enterprise | Research Project / Dissertation / Graduation Project | ||||
| School for Life | Communication Skills | Analytical Skills | Emotional Intelligence 1 | Personal Financial Literacy | Emotional Intelligence 2 Professional Communication |
Faculty
At Pearl, you will learn from seasoned industry leaders—acclaimed CEOs, visionary founders, and bold innovators—equipping you with the insights to steer the brave new world.
