Duration
3 years
Eligibility
10+2
Location & Seats
Delhi-South (20)
Overview
Step into the World of Luxury Brand Management in India with Pearl Academy's BBA in Global Luxury Brand Management.
India's luxury market is set to grow to $8.5 billion by 2023, with further expansion to $200 billion by 2030, presenting vast opportunities for luxury brand professionals. Luxury brands are planning significant expansion in India, making it a crucial global market.
With India's rich cultural heritage and consumer behavior, the demand for experts in luxury brand management is on the rise. Join our BBA program and shape the future of luxury brand management in India.
Program Curriculum
BBA in Global Luxury Brand Management through its comprehensive approach offers valuable practical experience that encompasses interdisciplinary courses, collaborative projects, internships, live industry projects, and Industry visits (Domestic & International). This approach ensures that students get well-versed in both the theoretical aspects of luxury management and the practical skills needed in the competitive luxury industry. Interdisciplinary courses provide students with an in-depth comprehension of luxury, with a focus on the fundamental principles of exclusivity, craftsmanship, and opulence across various luxury sectors. Collaborative projects encourage students to work alongside peers from diverse academic backgrounds, fostering a range of perspectives on luxury brand management. Internships within the industry offer hands-on experience in the operations of luxury brands, while live industry projects help develop problem-solving abilities necessary in the luxury sector. Industry visits enrich students' understanding by exposing them to global markets and cultural diversity.
The mode of learning
The BBA program in Global Luxury Brand Management combines the face-to-face and contemporary learning methods. The curriculum blends the realms of luxury business and experiences, encompassing core principles of management, comprehension of luxury brands, and effective merchandising for luxury retail and buying.
Through in-person classes on our campus, students benefit from hands-on experiences in collaborative learning environments. Visits and study tours create an experiential learning environment for students. Simultaneously, some of the online learning modules and online collaborative platforms provide accessible education, ensuring a well-rounded and flexible educational experience.
Pearl Academy's collaboration with luxury brands provides students with the opportunity to attend masterclasses led by stalwarts in Luxury domain. This relationship also allows students to build a strong network by participating in various store visits across the country. The student gets opportunity in the domains of luxury Retail Buying, Visual Merchandising, Store manager & Merchandising with Marketing agencies, and Luxury Retail in various domains
Our three-year BBA program in Global Luxury Brand Management is strategically designed to meet industry demands in the luxury brand sector. It provides students with a comprehensive foundation in essential business practices specific to this industry. The curriculum combines theoretical knowledge with practical expertise, ensuring that students are well-prepared to navigate the multifaceted world of luxury brands.
In the initial phase of the program, students delve into fundamental modules covering essential business practices unique to the luxury industry. They gain a profound understanding of luxury heritage, explore the cultural foundations that underpin the world of luxury, and learn the art of creating exceptional customer experiences within the luxury realm. As they progress to advanced levels, students explore the strategies and tactics employed in the management of luxury brands and gain insights into the future of luxury businesses and financial decision-making. This dual-layered approach ensures that students not only grasp the core principles of business and management but also cultivate specialized expertise pertinent to the luxury brand industry.
The program culminates with a research project, providing graduates with the platform to showcase their expertise and innovative thinking. This prepares them for diverse roles within the dynamic and ever-evolving luxury brand management field, from heritage preservation to customer experience enhancement and international luxury brand buying. It equips students with the strategic vision required to excel in the world of global luxury brand management.
Faculty
Programs are taught by industry professionals who have an inside track on what’s moving global markets. Learn from the brightest minds in the industry as they create a supportive and stimulating learning environment where students can thrive. Meet more members of department...
Student Outcome
FAQs
A. Pursuing a degree in BBA in Global Luxury Brand Management equips a student to work closely with exclusive luxury brands around the world. Luxury today isn’t just restricted to expensive cars, hotels or real-estate. It also includes spas, cruises, wine, food and much more. In fact, the global luxury market is no longer just product-centric, but is also providing premium luxury in the form of services.
Since these are premium goods and services, BBA in Global Luxury Brand Management are expected to create an unforgettable experience for the customer every time they interact with the brand. They are also encouraged to deliver exceptional personal service to their customers. BBA in Global Luxury Brand Management programs focus on imparting all the business, marketing, managerial as well as soft skills that are crucial to excel in the world of luxury.
A. India is among the fastest-growing markets for luxury goods. The size of the Indian luxury market is currently 30 Billion USD, and it is expected to grow to over 200 Billion USD in 2030.
With the increasing purchasing capacity of people across the nation, more and more people want to shop at only luxury brands.
Another important aspect is the pervasiveness of social media in Indian society, wherein living and sharing luxurious experiences has become immensely popular. Compared to the late 90s and the early 2000s, the global luxury job market today is seeing a rapid increase in job roles across various luxury-centric industries. Given these trends along with policy reforms to support luxury businesses in India, the BBA in Global Luxury Brand Management scope is only set to increase in the times to come.
A. This BBA in Global Luxury Brand Management aims to equip students with the knowledge and practical skills that come in handy when working in a real, professional workplace.
The curriculum focuses on areas such as competitive strategy, managing multi-brands, anthropology of luxury consumption, branding experience, understanding markets and consumers, pricing for brand building, etc.
The industry-centric curriculum along with real-world projects that one undertakes at our Indian campus as well as with affiliate international partners prepares one thoroughly for a career in Luxury Brand Management. It also enables them to appreciate the nuances of distinctive luxury markets across the globe.
The BBA in Global Luxury Brand Management program is meticulously curated by industry professionals and teachers, and is aimed to inculcate both creative and business management sensibilities in candidates looking to make a career in this popular field.
A. Pearl Academy’s BBA in Global Luxury Brand Management is extremely inclusive, and students from any background can apply. However, candidates need to meet the following eligibility criteria to secure a seat in the program:
One needs to complete their 10+2 exams successfully in order to qualify for the UG program in BBA in Global Luxury Brand Management at Pearl Academy.
Applicants are required to undergo the Pearl Academy General Proficiency Test (GPT). The GPT evaluates proficiency in English, Logical reasoning, Quantitative Ability & Data Interpretation.
The final step involves a personal interview round.
After meeting these requirements, the application is reviewed by Pearl Academy and candidates are invited to join our BBA in Global Luxury Brand Management program.
A. There is a huge variety of job roles that a candidate can choose from upon graduating from Pearl Academy's BBA in Global Luxury Brand Management program. The most common job that people with a degree in luxury brand management take is that of a Luxury Manager. Luxury Managers are responsible for conducting market research for all the target products, while also overseeing and organizing advertising campaigns.
Other jobs that people can take with a degree in BBA in Global Luxury Brand Management include:
- Product Managers
- Branding and Marketing consultants
- Marketing Managers
- Communication and PR Managers
- Social Media and Content Strategists
- Visual Merchandisers
- Luxury Retail Buyer
- Luxury Store Manager
Pearl Academy has long-standing relations with luxury brand leaders such as Gucci, Louis Vuitton and Burberry. Every year, we help our students get placed at these renowned brands and start their journey in the luxury sector.