Global Luxury Brand Management
Course - Overview
Understanding the functioning of luxury markets through marketing, branding, sales and retail concepts while managing multiple brands and audiences, are the USPs of our brand management course. With exposure to industry live projects, internships and mentoring by industry experts & international faculty students build a strong understanding of consumer behaviour, history of luxury brands and an analysis of their performance.
This luxury management course encourages research into various aspects of luxury management, besides arming students with key skills like managing and developing luxury brand portfolios, establishing a connection with their audience by applying the latest branding concepts. So, if you are looking for a luxury brand management course that not only gives a comprehensive understanding of the luxury market, but also equips you well with practical skills and industry experience, our program is the perfect fit for you.
Frequently Asked Questions?
What is Global Luxury Brand Management?
Pursuing a degree in Global Luxury Brand Management equips a student to work closely with exclusive luxury brands around the world. Luxury today isn’t just restricted to expensive cars, hotels or real-estate. It also includes spas, cruises, wine, food and much more. In fact, the global luxury market is no longer just product-centric, but is also providing premium luxury in the form of services.
Since these are premium goods and services, luxury brand managers are expected to create an unforgettable experience for the customer every time they interact with the brand. They are also encouraged to deliver exceptional personal service to their customers. Luxury Brand Management courses focus on imparting all the business, marketing, managerial as well as soft skills that are crucial to excel in the world of luxury.
Scope of Global Luxury Brand Management in India?
India is among the fastest-growing markets for luxury goods. The size of the Indian luxury market is currently 30 Billion USD, and it is expected to grow to over 200 Billion USD in 2030.
With the increasing purchasing capacity of people across the nation, more and more people want to shop at only luxury brands.
Another important aspect is the pervasiveness of social media in Indian society, wherein living and sharing luxurious experiences has become immensely popular. Compared to the late 90s and the early 2000s, the global luxury job market today is seeing a rapid increase in job roles across various luxury-centric industries. Given these trends along with policy reforms to support luxury businesses in India, the global luxury brand management scope is only set to increase in the times to come.
What are the subjects in the UG program in Global Luxury Brand Management?
This Undergraduate (UG) program in Global Luxury Brand Management aims to equip students with the knowledge and practical skills that come in handy when working in a real, professional workplace.
The curriculum focuses on areas such as competitive strategy, managing multi-brands, anthropology of luxury consumption, branding experience, understanding markets and consumers, pricing for brand building, etc.
The industry-centric curriculum along with real-world projects that one undertakes at our Indian campus as well as with affiliate international partners prepares one thoroughly for a career in Luxury Brand Management. It also enables them to appreciate the nuances of distinctive luxury markets across the globe.
The Global Luxury Brand Management course is meticulously curated by industry professionals and teachers, and is aimed to inculcate both creative and business management sensibilities in candidates looking to make a career in this popular field.
Who can join the Pearl Academy UG program in Global Luxury Brand Management course?
Pearl Academy’s UG program in Global Luxury Brand Management is extremely inclusive, and students from any background can apply. However, candidates need to meet the following eligibility criteria to secure a seat in the program:
One needs to complete their 10+2 exams successfully in order to qualify for the UG program in Global Luxury Brand Management at Pearl Academy.
Applicants are required to undergo the Pearl Academy Design Aptitude Test (DAT) and General Proficiency Test (GPT). The DAT evaluates a candidate's aptitude for creativity, drawing, designability, observation and imagination, environmental awareness and communication skills. The GPT evaluates proficiency in English, Logical reasoning, Quantitative Ability & Data Interpretation.
The final step involves a personal interview round, where we also review the applicant’s design portfolio.
After meeting these requirements, the application is reviewed by Pearl Academy and candidates are invited to join our Global Luxury Brand Management course.
What jobs can you get with a Global Luxury Brand Management course?
There is a huge variety of job roles that a candidate can choose from upon graduating from Pearl Academy's Global Luxury Brand Management course. The most common job that people with a degree in luxury brand management take is that of a Luxury Manager. Luxury Managers are responsible for conducting market research for all the target products, while also overseeing and organizing advertising campaigns.
Other jobs that people can take with a degree in global luxury brand management include:
- Product Managers
- Branding and Marketing consultants
- Marketing Managers
- Communication and PR Managers
- Social Media and Content Strategists
- Visual Merchandisers
- Luxury Retail Buyer
- Luxury Store Manager
Pearl Academy has long-standing relations with luxury brand leaders such as Gucci, Louis Vuitton and Burberry. Every year, we help our students get placed at these renowned brands and start their journey in the luxury sector.