Duration
2 years
Eligibility
Graduation From A Recognised University In Any Stream
Location & Seats
Delhi-South (30)
Overview
The MBA in Global Luxury Brand Management program is designed to develop visionary leaders in the luxury industry. The rigorous curriculum focuses on the essence of luxury - exclusivity, craftsmanship, and opulence across various luxury categories like wines, watches, fragrances, automobiles, yachts, and hospitality.
Through industry collaborations, guest lectures, case studies, and experiential learning, students gain deep insights into luxury products, services, and the art of delivering exceptional luxury experiences. The program emphasises combining values with professional expertise.
Graduates develop a nuanced understanding of luxury, strong ethical foundations, and the ability to turn challenges into opportunities for enhancing business value. Cross-cultural experiences in India and abroad prepare them for diverse career paths in luxury management, entrepreneurship, advanced studies, or research.
This course shapes talented leaders poised to make a mark in the luxury world and beyond by imparting luxury expertise combined with values.
Program Curriculum
The MBA in Global Luxury Brand Management program offers a comprehensive approach that provides valuable practical experience. It includes interdisciplinary courses, collaborative projects, internships, live industry projects, and industry visits (both domestic and international). This approach ensures that students gain expertise in both the theoretical aspects of luxury management and the practical skills required in the competitive luxury industry. Interdisciplinary courses delve deep into the understanding of luxury, focusing on key principles such as exclusivity, craftsmanship, and opulence across various luxury sectors. Collaborative projects encourage teamwork among students from diverse academic backgrounds, fostering a range of perspectives on luxury brand management. Internships within the industry offer hands-on experience in luxury brand operations, while live industry projects help develop problem-solving skills crucial in the luxury sector. Industry visits enhance students' understanding by exposing them to global markets and cultural diversity.
The Mode of Learning
The MBA program in Global Luxury Brand Management combines the face-to-face and contemporary learning methods. The curriculum blends the realms of business, fashion, and lifestyle, encompassing core principles of management, fashion comprehension, and effective merchandising.
Through in-person classes on our campus, students benefit from hands-on experiences in collaborative learning environments. Visits and study tours create an experiential learning environment for students. Simultaneously, some of the online learning modules and online collaborative platforms provide accessible education, ensuring a well-rounded and flexible educational experience.
Pearl Academy's collaboration with luxury brands provides students with the opportunity to attend masterclasses led by stalwarts in Luxury domain. This relationship also allows students to build a strong network by participating in various store visits across the country. The student gets opportunity in the domains of Social Media Marketing, Retail Buying, Visual Merchandising, Store manager & Merchandising with Marketing agencies, and Luxury Retail in various sectors.
- BBA & MBA in Luxury Brand Management, the first of its kind in India.
- Opportunities include student exchange programs, masterclasses, live industry projects, and collaborations with brands such as Reliance Brands Limited, LDT Nagold (Germany), Manchester Metropolitan University (UK), and more.
- Student achievements include winning entrepreneurship competitions in Singapore.
- Notable alumni include Muskan Mundra (Founder, Serein India), with others working at prestigious brands like Bottega Veneta, Tata Cliq Luxury, Louis Vuitton, and Luxury Closet.
- Alumni success story: Prachi Marathe (2017-19) co-authored a book titled "Luxury Internalised," available on Amazon India, UK, Europe, and the US.
- Placement and internship opportunities with Gucci, Salvatore Ferragamo, The Luxury Closet, Paul Smith, St. Regis, Kate Spade, Body Shop, Reliance Retail LTD, and more.
Our comprehensive MBA program in Global Luxury Brand Management lays a solid foundation in essential business practices tailored specifically for the luxury industry. The curriculum strategically combines theoretical concepts with practical skills, preparing students to navigate the intricate landscape of luxury brands.
In the initial phase, students learn fundamental modules focused on critical business practices specific to the luxury sector. They gain insights into the rich heritage of luxury, understand the underlying cultural foundations, master crafting exceptional luxury customer experiences, and study the dynamics of international luxury brands and buying strategies.
As they progress, students explore strategies and tactics employed in strategic luxury brand management. They gain in-depth understanding of the future trajectory of luxury businesses, including crucial financial decision-making for this industry.
This two-pronged approach ensures students grasp core business and management principles while cultivating specialised expertise tailored to the luxury brand industry. The course culminates with a substantial research project, allowing graduates to showcase expertise and innovative thinking.
Ultimately, this prepares them to excel in various roles within luxury brand management's dynamic and evolving field, from heritage preservation to enhancing customer experiences and international luxury brand buying.
| MBA GLBM | Semester 1 | Credits | Total Hours | Semester 2 | Credits | Total Hours | Semester 3 | Credits | Total Hours | Semester 4 | Credits | Total Hours |
| Business Management Core 1 | 5 | 5 | Luxury Consumer Behaviour | 3 | 3 | E-Luxury & Digital Media | 3 | 3 | Final Graduation project | 12 | ||
| Business Management Core 2 | 3 | 3 | Luxury Marketing Management | 3 | 3 | Luxury Buying & Merchandising | 4 | 4 | ||||
| Marketing Management | 3 | 3 | Luxury Goods & Services 2 | 3 | 4 | Luxury PR & Advertising Management | 3 | 3 | ||||
| Financial Management (principles of accounting and economics) | 3 | 3 | Visual Merchandising and Luxury Retail Operations | 4 | 5 | Luxury Brand Management | 3 | 3 | Context Setting & Proposal Development | 3 | 3 | |
| Fundamentals of Retailing and sales Management | 3 | 3 | Advanced Business Research | 2 | 2 | Financial Management 2 | 2 | 2 | Ethical Business Practices | 3 | 3 | |
| Start Your Start Up-1 | 2 | 2 | Start Your Start Up-2 | 2 | 2 | Sustainable Business Management | 2 | 2 | ||||
| Fundamentals of Fashion and Lifestyle Business | 3 | 4 | Contemporary Design Issue/ Cultural Sensitivity in Design/ Design Thinking and Innovation/ Future Design Praxis/ Design History and Criticism/ Innovation in Luxury sector: virtual retails | 3 | 3 | |||||||
| Luxury Customer Experience Management/ Luxury Sales | 3 | 3 | ||||||||||
| Responsible and Ethical AI | 2 | 2 | ||||||||||
| Negotiation skills | 2 | 2 | ||||||||||
| Internship | 2 | |||||||||||
| TOTAL CREDITS & HOURS | 22 | 23 | TOTAL CREDITS & HOURS | 22 | 24 | TOTAL CREDITS & HOURS | 22 | 20 | TOTAL CREDITS & HOURS | 20 | 8 |
Faculty
Programs are taught by industry professionals who have an inside track on what’s moving global markets. Learn from the brightest minds in the industry as they create a supportive and stimulating learning environment where students can thrive. Meet more members of department...
Student Outcome
FAQs
A. Luxury brands have a longstanding legacy focused on reinventing their premium products and maintaining loyalty with their elite clientele. These brands seek reliable professionals who understand not only the products, but also how to efficiently manage the business side.
Pearl Academy's MBA in Global Luxury Brand Management program prepares candidates to work in the fast-paced luxury brand environment. It equips them to solve short-term and long-term challenges faced by these brands. Students gain hands-on training in managing luxury brands - from understanding luxury and culture, to learning brand management, to overseeing the brand's online presence.
Moreover, this niche field offers diverse job roles ranging from product managers to communication/PR managers to marketing consultants for luxury brands.
A. The scope of an MBA in Global Luxury Brand Management is vast. Leading luxury brands are hiring graduates for various professional roles such as Brand Managers, PR Representatives, Social Media Managers, Curators, Business Strategists, and Consultants among others.
Since fashion is a huge industry itself, graduates can explore their preferred niche within luxury brand management. These include apparel, accessories, footwear, jewellery, products, lifestyle, home decor, automobiles etc.
Pearl Academy's MBA program helps students utilise their creative potential while providing a layered understanding of how luxury brands function in a competitive market. Luxury brands need professionals who can manage the business side with practical solutions, without compromising the brand's vision and aesthetics. This makes luxury brand management an incredibly lucrative career option.
A. Students choose Pearl Academy's MBA in Global Luxury Brand Management for several reasons. Luxury brands have longevity by constantly reinventing the idea of luxury and maintaining customer loyalty. Today, besides highly creative professionals, these brands seek individuals who understand brand management, brand visibility, and reaching the right audience.
The management tools, marketing approach, and brand visibility essential for a luxury brand vastly differ from smaller brands. Our master's program offers students great insights into the workings of a luxury brand. It equips them with industry experience through digital labs, internships, training, theoretical and practical knowledge, tie-ups with leading luxury brands, and a well-curated curriculum.
These factors, providing comprehensive exposure to the luxury brand space, make Pearl Academy's MBA in Global Luxury Brand Management a highly popular course among students.
A. A background in Fashion is beneficial but not mandatory for applying to Pearl Academy's MBA in Global Luxury Brand Management program. However, candidates must meet specific eligibility criteria:
- A Bachelor's degree from a recognized university in any field is required.
- Applicants need to take the Pearl Academy General Proficiency Test (GPT), which assesses proficiency in English, Logical reasoning, Quantitative Ability & Data Interpretation.
- Following the GPT, candidates undergo a personal interview where they can also present their design portfolio.
A. After graduating from Pearl Academy's MBA in Global Luxury Brand Management, students can expect to work across a wide range of industries. These include luxury goods and services, luxury brands, premium lifestyle brands, home decor, accessories, jewellery, luxury events and pop-ups, fashion shows and exhibits, etc.
Graduates can pursue various professional roles such as Luxury Brand Manager, Luxury Product Manager, Luxury Retail Buyer, PR Executive, Visual Merchandiser, Marketing Manager, PR Specialist, and others. There are plenty of job opportunities in luxury brand management. Based on their skills, experience, and interests, students can choose from a variety of job roles after completing this MBA program at Pearl Academy.