Prof. Piyush Kumar SinhaProf. Piyush Kumar Sinha is Director, CRI Advisory and Research
Prof. Piyush Kumar has a account Advisor, Training, Research| Retail & Ecommerce| Healthcare| Infrastructure| Luxury & Lifestyle| Prof. Piyush Kumar Sinha is Director, CRI Advisory and Research. He has 37 years of Advisory, Research and Training as well as Managerial experience in marketing, sales, retailing, service and business strategy for product as well as service companies (B2C and B2B), in the domains of Retailing and E-Commerce; Luxury and Lifestyle; Healthcare; Decision Sciences and IT. He has been involved in more than 100 advisory and training initiatives in these areas.
Prof. Sinha holds a Ph.D. in marketing. He was a Professor of Marketing at Indian Institute of Management Ahmedabad (IIMA), India till March 2018. Before IIMA, he taught at IIM Bangalore, XIMB and was Dean at MICA. He has published articles in International Journal of Retail and Distribution Management, Journal of Retailing and Consumer Research, Journal of Brand Management, QMR: An International Research Journal; FQS: Forum Qualitative Sozialforschung / Forum: Qualitative Social Research [On-line Journal] and Vikalpa. He has served on the editorial board of International Journal of Applied Decision Sciences and was the Resident Editor for AMS Review. He has published several books. He is one of the few resources in qualitative research in the country.
Between 1995 and 1999, he served as marketing manager for a utility (Gujarat Gas) and an FMCG company (Rasna). He has been a mentor to several start-ups, especially in the area of social entrepreneurship. He serves on the boards of companies such as Gujarat Gas, Infibeam, Ujaas Energy and Jade Blue.