The first year will be common for all students, orienting them to the fundamentals of the media and communication industry. The first two semesters will ensure that the learners are exposed to the different facets of the $22.28 billion Indian media & communication industry.
At the end of the first year, students can choose any of three available pathways – (A) Multimedia Journalism, (B) Entertainment, and (C) Brand Communication. This is when students delve deep into their chosen areas.
During the first common year, individuals will study the eight basic areas of media and communication: (A) Fundamentals of Visual Communication, (B) Communication Theories, Models, Management & Media Laws, (C) Media Research and Applications, (D) Multimedia Content Development, (E) Multimedia Audio & Visual Production, (F) Consumer Behaviour & Audience Studies, (G) Integrated Brand & Marketing Communication, and (H) Digital Communication.
Students who leave the course after the successful completion of the first common year will receive a Basic Diploma. Students who successfully complete both years will receive a Specialized Professional Diploma in any of these three pathways.
(A) Entertainment: This course encompasses all the necessary skills that are required to produce entertainment products across all the viable media platforms – films, television, radio, new media, and live media. This course introduces the students to all the phases involved in audio-visual production, which include the ideation, pre-production, production, post-production, and distribution phases. Additionally, students also familiarise themselves with the business aspect of entertainment through this course.
The covered areas include (i) Radio & Television Entertainment Production, (ii) Web Entertainment & Convergence, (iii) Theatre & Entrepreneurship, and (iv) Cinema & Development Communication.
(B) Brand Communication: A uniquely developed course that covers all the aspects of brand communication (online, offline, on air, on ground, and mobile). The course will help students develop the skills required to improve brand communication and help them market effectively. These include the verticals of advertising, public relations, events management, digital marketing & branding, and direct marketing communication.
The covered areas include (i) Brand Management, (ii) Digital Branding & Convergence, (iii) Advertising & Entrepreneurship, and (iv) Events, Public Relations, & Development.
Prof. Chowdhury is an eminent media academic who currently heads the School of Media at Pearl Academy. He has established himself as a distinguished personality in the field who has spearheaded some of the finest media institutes in the country. He is known for his comprehensive research and remarkable learning techniques, which can be seen in the fact that he introduced the concept of convergence in media education.