Fashion Business (Marketing & Merchandising)

This two-year comprehensive industry-oriented program trains the students to develop both as professionals and entrepreneurs in the field of marketing and merchandising by providing extensive knowledge and developing technical & behavioural skills in the core functional areas of Merchandising, Marketing, Branding, Integrated Marketing Communications, Product Development, Sourcing, Buying, and Range Planning. Pearl Academy trains students to be professionals who can conceptually and critically analyse complex problems to propose intelligent and compatible solutions in both fashion and lifestyle verticals. The program engages the student to attain a broad overview of the global fashion and lifestyle industry. It has been designed in a manner that it encompasses the entirety of the fashion value chain, from raw materials to retailing, along with basic marketing principles. It also provides a knowledge and understanding of the elements & principles of fashion design, communication channels, terminologies, and fabrics, coupled with their applications in the fashion business. It will help the students acquire and develop an understanding of the designing and marketing perspectives across all levels of fashion merchandising & production. The program also emphasises on design thinking for managers, which aims to develop an appreciation and understanding of what design contributes to the over- arching business landscape in students. The students will get an opportunity to undertake an overseas credit exchange in Europe along with series of Masterclasses and Live industry visits. In the last semester students will do the Live Industry problem solving project which will be their final capstone project.

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