Fashion Business (Marketing & Merchandising)
Delhi-West | Mumbai | Bengaluru | Delhi-South
Graduation in any field.
Apparel Made-ups & Home Furnishing
Sector Skill Council (AMHFSSC).
We offer a unique opportunity to learn, engage and develop topical
skills of Digital marketing on Facebook, Instagram and Messenger.
Course - Overview
This two-year comprehensive industry-oriented program trains the students to develop
both as professionals and entrepreneurs in the field of marketing and merchandising
by providing extensive knowledge and developing technical & behavioural skills in the
core functional areas of Merchandising, Marketing, Branding, Integrated Marketing
Communications, Product Development, Sourcing, Buying, and Range Planning. Pearl
Academy trains students to be professionals who can conceptually and critically analyse
complex problems to propose intelligent and compatible solutions in both fashion and
The program engages the student to attain a broad overview of the global fashion and
lifestyle industry. It has been designed in a manner that it encompasses the entirety of
the fashion value chain, from raw materials to retailing, along with basic marketing
principles. It also provides a knowledge and understanding of the elements & principles of
fashion design, communication channels, terminologies, and fabrics, coupled with their
applications in the fashion business. It will help the students acquire and develop an
understanding of the designing and marketing perspectives across all levels of fashion
merchandising & production. The program also emphasises on design thinking, which
aims to develop an appreciation and understanding of what design contributes to the
over- arching business landscape in students.
The students will get an opportunity to undertake an overseas exchange or an Internship
or a live project with a fashion and lifestyle brand.
Introduction to Fashion
This module enables the student to attain a broad overview of the global fashion and lifestyle industry. It has been designed in a manner that it encompasses the entirety of the fashion value chain, from raw materials to retailing, along with basic marketing principles. It also provides a knowledge and understanding of the elements & principles of fashion design, communication channels, terminologies, and fabrics, coupled with their applications in the fashion business. It will help them acquire and develop an understanding of the designing and marketing perspective across all levels of fashion merchandising & production.
Business Environment – I
This module is devoted to helping students acquire a comprehensive view of business functions such as finance, accounts, & economics. It also aims to provide an understanding of the management processes, the needs and contexts of organisations, and the contribution of central business functions to an organisation’s objectives. The purpose of this module is to develop a holistic understanding of the management, organisations, and functional areas from a critical perspective.
This module provides the opportunity for debate, in-depth research, and analytics to understand consumers, markets, statistical techniques, and the subsequent examination of situations for decision-making purposes.
This module strives to develop the aptitude to communicate ideas, meanings, messages, and information through discussion, presentation, critique, writing, noting, annotation, reporting, and essaying. It also serves to inculcate Information and Communications Technology (ICT) capacities across necessary and semi-specialised software.
This module aims to develop an appreciation and understanding in students regarding the contribution of design methodologies to the business. It introduces students to the fashion sector by taking a creative and exploratory approach to practice-based research while exploring a bevy of fashion and design issues. It enhances the understanding of cultural, social, and political changes in the broad scope of design innovation. Along with this, there’s a cross-module assessment in the semester that will facilitate the integration of subject matter across these four modules.
Buying and Production Processes
This module will acquaint students with the core functions of merchandising and vendor development, such as merchandising operations. It also familiarises the students with the supporting software and systems used.
Business Marketing and Communication Design
This module facilitates the student to understand the concepts of marketing, branding, and digital marketing, along with its practical applications.
Advanced Business Research
This module will facilitate the students to conceptually understand advanced marketing research techniques, designs, and tools to formulate marketing strategies and plans for fashion businesses. This module also helps them develop analytical skills through the application of statistical tools. A cross-module assessment will also enable the integration of subject matter across these four modules.
Business Environment – II
This module facilitates the learning of various concepts and skills required for the utilisation and development of human resources & industrial relations to ensure organisational effectiveness. It will also help the student’s ability to analyse the financial and economic environment, including financial statements, accounting statements, valuation methods, and investment.
After year 1, students undergo an 8-week summer internship in the industry.
Strategic Fashion Marketing and Merchandising
This module will familiarise students with advanced strategic concepts and applications of marketing and merchandising.
Entrepreneurship & Project Management
This module will enable students to ideate an entrepreneurial project and manage issues related to the same.
SCM & Business Intelligence
This module allows students to understand the crucial role of supply chain management to increase their efficiency and productivity so that they can build a competitive advantage and develop business analytical skills.
Overseas Exchange or Internship
In this module, students will get an opportunity to undertake an overseas exchange or an internship with a fashion and lifestyle brand for 8 weeks.
At semester 4, students have an in-depth & systematic understanding of applied areas and can work with theoretical & research-based knowledge. This will help students handle industry tasks with minimum guidance. The student will be engaged in a professional practice along with either an industry-linked live project or industry analysis projects.
Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.
See to it that you area of supervision is supplied with the high-quality fashion products.
Ensure the smooth roll-out of a product line, from manufacturing to release.
Retail Buyers/Sourcing Manager
Select distinctive designed products for retail brands to improve sales with a line-up of appealing products.
Supervise specific categories and ensure the regular supply of high-quality products for the same.
Improve customer experiences in a retail store through effective visual merchandising practices.