Course - Overview
With an emphasis on Communication Design, this course helps students develop a creative, innovative, and unique approach. Our learning methodologies and a flexible curriculum help students develop design skills and a form of artistic expression that is compatible in a new-age scenario.The course is designed with an equal emphasis on all the core functions of communication design such as print media, motion graphics, film & television, photography, digital media, web & app design, and other interactive applications. Students who take this course are provided with a one-stop solution to efficiently tackle design obstacles while simultaneously figuring out advanced strategies to augment their visual communication skills.
The course starts with a basic overview of design that is established to embed the foundation for one to become a Design Thinker or Strategist. It aims to develop one’s fundamentals and build a strong base across various creative disciplines. Modules like ‘Design Context’ and ‘Image Creation’ will introduce and provide conceptual, theoretical, and applied knowledge for Graphic Design and Advertising. Students will also learn the basics of Communication Design and its impact across industries, along with key research methods, the analytical ability to investigate consumers & markets, and attaining a broad understanding of techniques involved in the analysis of markets and end users.
After a while, students will begin to consolidate learning in design thinking and media, applying it to solve design problems in graphics and advertising communication. Students are also encouraged to come to terms with realities of the Design Management world. Later, students will also be engaged in professional practices and industry-linked live projects or analytical industry projects. This will give a golden opportunity to students, who can critically evaluate, reflect, and perform effectively in a professional environment.
Fundamentals of Art & Design
Design Context (Design Theories, Methods, and Processes)
Image Creation (Visualisation Techniques)
As students come from diverse backgrounds, the first semester focuses on introducing the student to the fundamentals of design concepts and processes by educating them about the essential concepts of art & design.
Introduction to Print
Introduction to Audio Visual
Introduction to Interactive Media
In the second semester, students are given domain-specific inputs on the various specialisations available within Communication Design. Students will be taught the basics of print media through Graphic Design, Colour, Typography, and other forms of design along the same lines. Similarly, in Audio Visual Media, they will study the basics of various mediums of entertainment such as Narrative, Film, TV, and Animation. They also have the option to study overseas at Domus Academy, Milan.
The final year comprises of an industry internship, a live project, and their final project.
With a career spanning over 35 years in the design industry, Alex Velasco is an expert in design education, product design and design thinking. He has taught design students in the United Kingdom, Turkey, Georgia and India. He attained a Gulbenkian Foundation Scholarship for post graduate study (1993) and has been awarded the South African Bureau of Standards design award (2000).
Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.
Learn the art of graphic designing and apply it across a wide variety of media.
Visualizers In Advertising Agencies
Form appropriate visual communication principles for advertising agencies.
Ideate and enhance creative concepts by applying your knowledge of communication design.
Utilise the knowledge you've gained to become an entrepreneur in the field of design.
Research current trends and analyse the trends of the past to develop holistic design communication principles.
Design appealing displays and fixtures for various events and exhibitions.
Encompass everything a user seeks out through their interaction with machines and software through approprite UI design.
Develop and design digital spaces through optimal communication of appropriate design principles.