Course - Overview

The 2 Year PG program Graphics & Communication Design equips students for content

development in diverse media like print media, motion graphics, film and television,

photography, digital media, web and app design, and other interactive applications.

It helps students to develop a personal and visual vocabulary using hand skills, artistic

expression, and creative strategy, along with appropriate software tools.

The program aims to formulate a fundamental foundation and build a sound, basic

grounding for later disciplinary competencies in the domain. The modules like ‘Design

Context’ and ‘Image Creation’ will introduce and provide the conceptual, theoretical and

applied knowledge for Graphic Design. The basics of Communication Design and its

impact across industries will also be introduced along with key research methods,

analytical ability to investigate consumers, markets and techniques used in the analysis of

markets and end-users.

Later the students will begin to consolidate learning in design thinking and media,

and apply it to solve design problems in graphics and advertising communication.

The students are encouraged to come to terms with the reality of the Design

Management world. Later the student will be engaged in professional practice and

industry linked live projects or industry analysis projects.

 

Curriculum

Fundamentals of Art & Design
Design Context (Design Theories, Methods, and Processes)
Image Creation (Visualisation Techniques)

As students come from diverse backgrounds, the first semester focuses on introducing the student to the fundamentals of design concepts and processes by educating them about the essential concepts of art & design.

Introduction to Print
Introduction to Audio Visual
Introduction to Interactive Media

In the second semester, students are given domain-specific inputs on the various specialisations available within Communication Design. Students will be taught the basics of print media through Graphic Design, Colour, Typography, and other forms of design along the same lines. Similarly, in Audio Visual Media, they will study the basics of various mediums of entertainment such as Narrative, Film, TV, and Animation. They also have the option to study overseas at Domus Academy, Milan.

The final year comprises of an industry internship, a live project, and their final project.

Students' Work

Have a glance at some of the stellar work executed by our students.

Faculty

With a career spanning over 35 years in the design industry, Alex Velasco is an expert in design education, product design and design thinking. He has taught design students in the United Kingdom, Turkey, Georgia and India. He attained a Gulbenkian Foundation Scholarship for post graduate study (1993) and has been awarded the South African Bureau of Standards design award (2000).

Career Path

Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.

Career image
  • Games Developer

  • Web Designer/Developer

  • 2D/3D Artist

  • Character Designer

  • Motion Graphic Designer

  • Multimedia Designer

  • Broadcast Designer For Cinema And TV

  • Graphic Designer

  • Communication Designer