Luxury Brands
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Course - Overview
This masters of luxury brand management is an advanced course offered by Pearl Academy. Key focus is on management and marketing luxury brands with a deep knowledge of consumer behaviour, trends, latest technologies, and an understanding of luxury retail management. This course aids students' transition into niche professional roles like Luxury Retail Operations, Luxury Marketing, Luxury Brand Management, PR, and Advertising of luxury brands.
Students are exposed to the latest branding and marketing strategies in this space besides getting insights into emerging luxury brands and markets worldwide. Whilst working on industry-live projects, this masters in luxury brand management course helps students get an enriched learning experience of various segments of Luxury goods & services i.e., Haute Couture, RTW, Automobiles, Wine & Champagne, Jewellery, Watches, Hospitality, Fashion, Handbags, Shoes etc.
Curriculum
Semester 1: Luxury Goods & Services 1; Luxury & Culture 1; Styling and etiquettes; Visual influences in luxury;
Semester 2: Luxury Goods & Services II; Luxury & Culture II; Luxury Brand Management; Financial Management
Semester 3: Luxury Lifestyle and Design Management; Luxury Retail Marketing Management; Luxury PR and Advertising; E-luxury and Digital Media; Overseas Credit Exchange at Milan
Semester 4: Luxury Industry Project or Global Luxury Cluster study
Career Path
Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.
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Marketing Manager
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Brand Ambassadors/Fashion consultant
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Social Media/Digital Marketing Manager
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Store Manager
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Retail Merchandiser/ Buyer
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Customer Relationship Manager
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Visual Merchandiser
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Retail Head
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PR executive
