Course - Overview
Pearl Academy was the first educational institution in India to identify the growing need of luxury professionals in a thriving luxury sector. Since its inception, the luxury sector in India has recorded a double-digit growth year after year, while managing to sail through the turbulent times of economic policy changes. This, it can safely be concluded that this sector is here to stay for a while.
The Post Graduate Diploma Course in Luxury Brands (PGLB) is a 2-year course with a rigorous curriculum that’s aimed at developing professionals who are keen to build a career with a Global Luxury Brand or an aspirational Indian Brand. Luxury may be all about exclusivity but serving the business aspect is just as important. During this program, students gain expertise in balancing the glamorous ornamentation of luxury along with business strategies. The students also explore and come up with solutions to various pressing issues faced by the Luxury industry.
The fact that the program is validated by Domus Academy, Milan – one of the most acclaimed institutes specialising in Luxury Education – speaks volumes when it comes to the efficacy of this course. The program also facilitates interaction with veterans of the luxury industry, where students gain invaluable advice from industry professionals.
Students receive learning from diverse educational backgrounds, with an appreciation of luxury products, aesthetics, symbolism, and identity serving as some of the key pre-requisites.
In the initial semester, the student is introduced to key areas and concepts in luxury business management to update or broaden their knowledge base. At the intermediate levels, the course will focus on enhancing and expanding the students’ knowledge, helping them understand luxury as a concept itself. Students will explore the historical and socio-cultural context of Luxury Brand Management, while also gaining an understanding of the technical aspects of various luxury products and services.
The later semesters provide maximum flexibility to learn both theoretical and practical knowledge through a variety of options. The recursive pattern of integration continues, and students will be exposed to wider theoretical contexts in an intricate technical context. They will also be encouraged to apply these to complex and independent investigations on Luxury Retail Marketing & Management.
Luxury Goods & Services I
Students are introduced to the concepts, attributes, and democratisation of luxury.
An introduction and in-depth analysis of luxury product categories of apparel, footwear, handbags, automobiles, and wine & champagne.
Luxury & Culture I
Students are introduced to the evolution of art & fashion until the 1950s and learn how it is closely linked with luxury.
A study of how cultural emergence and diversity impacts a luxury brand’s design and creative language.
Various art movements like Dadaism, Cubism, Art Nouveau, Minimalism, Impressionism, Pop Art, and Op Art will be covered in this module.
Visual Influences in Luxury
Students learn the basics of colour, balance, texture, and other such aspects while exploring the luxury design fundamentals, which will help them understand the design philosophy and symbolical language of various luxury brands.
Styling & Etiquette
Students learn about grooming, professional & personal styling, photography, and written & verbal communication skills in a professional environment.
Luxury Goods & Services II
The study of fashion evolution from the 1950s till the contemporary times.
Changes in silhouette shapes and understanding how a luxury brand defines fads and trends.
Learning from the contribution of designers, celebrities, political events, and natural calamities – among other such events – in defining the fashion of those times.
Luxury & Culture II
The study and structural analysis of luxury product categories.
Luxury Brand Management
Students are introduced to management strategies used by luxury brands from a global perspective. Students spend extensive time analysing the age-old strategies deployed by luxury brands like Ferrari, Hermes, and Louis Vuitton.
Students are taught financial models and terms to help them in analysing the performance of a luxury brand to become successful management accountants who understand the concept of financial performance.
Luxury Lifestyle & Design Management
This module will provide a 360° perspective on luxury languages, trends, and expressions through a highly inspirational, design-driven, and conceptual module at Domus Academy, Milan. Students will obtain the opportunity to explore the mature luxury market of Milan.
Luxury Retail Marketing & Management
The study of the supply chain, such as distribution systems & strategies, leasing systems, entry modes, and retail performance in luxury.
Luxury PR & Advertising
Students learn how to design a PR & Advertising strategy for a luxury brand, including Media Buying, Budgeting, PR Planning, and PR Strategy, to name a few.
E-Luxury & Digital Media
This will deal with various online strategies adopted by luxury brands, to foster customer engagement. The course would be facilitated using an online blended approach.
Global Luxury Cluster Study
These modules aim to consolidate and implement the creative, technical, and industrial experience for effective contribution, within a broad range of inter-related career roles. This semester aims to produce a managerial, well-informed, and motivated professional with the ability to analyse, synthesise, and conclude various complex issues related to design, planning, and technical management. The course would be facilitated using a blended learning approach.