Course - Overview

Pearl Academy was the first educational institution in India to identify the growing need

of luxury professionals in a thriving luxury sector. Since its inception, the luxury sector in

India has recorded a double-digit growth year after year, while managing to sail through

the turbulent times of economic policy changes. With this, it can safely be concluded that

this sector is here to stay for a long.

The Post Graduate Diploma Program in Luxury Brands (PGLB) is a 2-year program with a

rigorous curriculum that’s aimed at developing professionals who are keen to build a

career with a Global Luxury Brand or an aspirational Indian Brand. During this program,

students gain expertise in balancing the glamorous ornamentation of luxury along with

business strategies. The students also explore and come up with solutions to various

pressing issues faced by the Luxury industry.

The program also facilitates interaction with veterans of the luxury industry, where

students gain invaluable advice from industry professionals.

Students receive learning from diverse educational backgrounds, with an appreciation of

luxury products, aesthetics, symbolism, and identity serving as some of the key

pre-requisites.

 

CAREER PROSPECTS

  • Product Merchandiser • Product Manager • Visual Merchandiser
  • Retail Buyer • Sourcing Manager • Category Manager

 

Curriculum

Luxury Goods & Services I

Students are introduced to the concepts, attributes, and democratisation of luxury.
An introduction and in-depth analysis of luxury product categories of apparel, footwear, handbags, automobiles, and wine & champagne.

Luxury & Culture I

Students are introduced to the evolution of art & fashion until the 1950s and learn how it is closely linked with luxury.

A study of how cultural emergence and diversity impacts a luxury brand’s design and creative language.
Various art movements like Dadaism, Cubism, Art Nouveau, Minimalism, Impressionism, Pop Art, and Op Art will be covered in this module.

Visual Influences in Luxury

Students learn the basics of colour, balance, texture, and other such aspects while exploring the luxury design fundamentals, which will help them understand the design philosophy and symbolical language of various luxury brands.

Styling & Etiquette

Students learn about grooming, professional & personal styling, photography, and written & verbal communication skills in a professional environment.

Luxury Goods & Services II

The study of fashion evolution from the 1950s till the contemporary times.
Changes in silhouette shapes and understanding how a luxury brand defines fads and trends.
Learning from the contribution of designers, celebrities, political events, and natural calamities – among other such events – in defining the fashion of those times.

Luxury & Culture II

The study and structural analysis of luxury product categories.

Luxury Brand Management

Students are introduced to management strategies used by luxury brands from a global perspective. Students spend extensive time analysing the age-old strategies deployed by luxury brands like Ferrari, Hermes, and Louis Vuitton.

Financial Management

Students are taught financial models and terms to help them in analysing the performance of a luxury brand to become successful management accountants who understand the concept of financial performance.

Luxury Lifestyle & Design Management

This module will provide a 360° perspective on luxury languages, trends, and expressions through a highly inspirational, design-driven, and conceptual module at Domus Academy, Milan. Students will obtain the opportunity to explore the mature luxury market of Milan.

Luxury Retail Marketing & Management


The study of the supply chain, such as distribution systems & strategies, leasing systems, entry modes, and retail performance in luxury.

Luxury PR & Advertising

Students learn how to design a PR & Advertising strategy for a luxury brand, including Media Buying, Budgeting, PR Planning, and PR Strategy, to name a few.

E-Luxury & Digital Media


This will deal with various online strategies adopted by luxury brands, to foster customer engagement. The course would be facilitated using an online blended approach.

Luxury Project

Global Luxury Cluster Study

These modules aim to consolidate and implement the creative, technical, and industrial experience for effective contribution, within a broad range of inter-related career roles. This semester aims to produce a managerial, well-informed, and motivated professional with the ability to analyse, synthesise, and conclude various complex issues related to design, planning, and technical management. The course would be facilitated using a blended learning approach.