Duration
2 years
Eligibility
Graduation From A Recognised University In Any Stream
Location & Seats
Delhi-South (30)
Overview
The MBA in Global Luxury Brand Management is a meticulously designed academic pursuit intended to cultivate visionary leaders in the realm of luxury. Rooted in academic rigor, the curriculum delves into the quintessence of luxury, emphasizing elements like exclusivity, craftsmanship, and opulence across a wide spectrum of luxury categories and services. Students are exposed to an array of luxury domains, from high-end wines, timepieces, and fragrances to luxurious automobiles, yachts, and opulent hospitality.
Through industry collaborations, distinguished guest lectures, case study discussion’s and experiential learning, students gain profound insights into not only the products and services but also the art of delivering unparalleled luxury experiences. At its core, the program underscores the amalgamation of values and professional acumen. Graduates emerge with an astute understanding of luxury, fortified ethical foundations, and the acumen to transform challenges within the luxury landscape into opportunities for augmented business value. Further enriched by cross-cultural experiences within India and overseas, graduates are aptly equipped for diverse career trajectories encompassing luxury management, entrepreneurial pursuits, advanced studies, or scholarly research. This program shapes astute leaders poised to make an indelible mark in the world of luxury and beyond.
Program Curriculum
MBA in Global Luxury Brand Management through its comprehensive approach offers valuable practical experience that encompasses interdisciplinary courses, collaborative projects, internships, live industry projects, and Industry visits (Domestic & International). This approach ensures that students get well-versed in both the theoretical aspects of luxury management and the practical skills needed in the competitive luxury industry. Interdisciplinary courses provide students with an in-depth comprehension of luxury, with a focus on the fundamental principles of exclusivity, craftsmanship, and opulence across various luxury sectors. Collaborative projects encourage students to work alongside peers from diverse academic backgrounds, fostering a range of perspectives on luxury brand management. Internships within the industry offer hands-on experience in the operations of luxury brands, while live industry projects help develop problem-solving abilities necessary in the luxury sector. Industry visits enrich students' understanding by exposing them to global markets and cultural diversity.
The Mode of Learning
The MBA program in Global Luxury Brand Management combines the face-to-face and contemporary learning methods. The curriculum blends the realms of business, fashion, and lifestyle, encompassing core principles of management, fashion comprehension, and effective merchandising.
Through in-person classes on our campus, students benefit from hands-on experiences in collaborative learning environments. Visits and study tours create an experiential learning environment for students. Simultaneously, some of the online learning modules and online collaborative platforms provide accessible education, ensuring a well-rounded and flexible educational experience.
Pearl Academy's collaboration with luxury brands provides students with the opportunity to attend masterclasses led by stalwarts in Luxury domain. This relationship also allows students to build a strong network by participating in various store visits across the country. The student gets opportunity in the domains of Social Media Marketing, Retail Buying, Visual Merchandising, Store manager & Merchandising with Marketing agencies, and Luxury Retail in various sectors.
Our comprehensive MBA program establishes a solid foundation in essential business practices uniquely tailored to the realm of global luxury brand management. The curriculum is strategically designed to amalgamate theoretical underpinnings with practical proficiency, ensuring that students are well-prepared to navigate the intricate landscape of luxury brands.
In the initial phase of the program, students delve into fundamental modules encompassing critical business practices specific to the luxury industry. They gain profound insights into the rich heritage of luxury, explore the cultural foundations that underlie the luxury world, master the art of crafting exceptional customer experiences within the realm of luxury, and dissect the intricate dynamics of international luxury brands and buying strategies.
As they progress into the advanced levels of the program, students explore the strategies and tactics employed in the strategic management of luxury brands and gain in-depth understanding of the future trajectory of luxury businesses, including financial decision-making that is pivotal in the world of luxury.
This two-tiered approach ensures that students not only grasp the fundamental principles of business and management but also cultivate specialized expertise precisely tailored to the luxury brand industry. The program culminates with a substantial research project, providing graduates with an opportunity to showcase their expertise and innovative thinking. Ultimately, this prepares them to excel in an array of roles within the dynamic and ever-evolving luxury brand management field, spanning from heritage preservation to customer experience enhancement and international luxury brand buying.
Faculty
Programs are taught by industry professionals who have an inside track on what’s moving global markets. Learn from the brightest minds in the industry as they create a supportive and stimulating learning environment where students can thrive. Meet more members of department...
Student Outcome
FAQs
A. Luxury Brands tend to have a long-lasting legacy, with key focus on reinventing their ultra-premium products and maintaining loyalty with their elite clientele. These brands are always on the lookout for reliable professionals who not only understand the product offerings, but also the need to efficiently manage the business side of the brand.
The MBA in Global Luxury Brand Management offered by Pearl Academy helps in preparing a candidate to work in a fast-paced professional environment and equips them to solve both the short-term and long-term challenges faced by Luxury Brands. From understanding luxury and culture, to learning brand management, to overseeing the brand’s virtual presence, students in this program get hands-on training in managing Luxury Brands.
Moreover, the job roles in this niche are incredibly diverse, ranging from product managers to communication and PR managers, to marketing consultants.
A. The scope of MBA in Global Luxury Brand Management is undeniably vast, with leading Luxury Brands now inviting graduates to work in various professional roles. These include Brand Managers, PR Representatives, Social Media Managers, Curators, Business Strategists, Consultants, amongst many other roles.
Since fashion is a huge industry in itself, graduates can explore their preferred niche within the realms of luxury brand management. These include apparel brands, accessories, footwear, jewellery, product, lifestyle, home decor, automobiles etc.
Pearl Academy, through its MBA in Global Luxury Brand Management , helps students utilize their creative potential, along with inculcating them with a layered understanding of how Luxury Brands actually function in a competitive market. Moreover, luxury brands need professionals who can manage the business side of things with practical solutions, without compromising on the brand’s vision and aesthetics. All this makes Luxury brand management an incredibly lucrative career option.
A. Students choose Pearl’s MBA in Global Luxury Brand Management for a variety of reasons. Luxury Brands generally stand the test of time by constantly re-inventing the idea of luxury and how customers place their loyalty in a luxury brand. Today, in addition to the demand for highly creative professionals, luxury brands are also on the lookout for individuals who understand brand management, brand visibility, and the need to reach the right audience.
The management tools, marketing approach, and brand visibility essential to a luxury brand could vastly differ from that of small brands. Our master's program offers students a great insight into the working of a luxury brand, and equips them with industry experience through digital labs, internships and training, theoretical and practical knowledge, tie-ups with leading luxury brands, and a well curated curriculum. These factors make Pearl’s MBA in Global Luxury Brand Management an incredibly popular choice.
A. While a background in fashion always comes in handy, students from any stream can apply to Pearl Academy’s MBA in Global Luxury Brand Management. However, a candidate must meet the following eligibility criteria to secure admission in the program:
- Candidates must have a Bachelor's degree from a recognized university in any field.
- Applicants are required to undergo the Pearl Academy General Proficiency Test (GPT). The GPT evaluates proficiency in English, Logical reasoning, Quantitative Ability & Data Interpretation.
- This is followed by a personal interview round where students also get to showcase their design portfolio.
A. Upon graduating from Pearl Academy’s MBA in Global Luxury Brand Management, students can expect to work in a wide range of industries. These include luxury goods and services, luxury brands, premium lifestyle brands, home decor, accessories, jewellery, luxury events and pop ups, fashion shows and exhibits, etc.
Graduates in this program go on to take up various professional roles such as Luxury Brand Manager, Luxury Product Manager, Luxury Retail Buyer, PR Executive, Visual Merchandiser, Marketing Manager, PR Specialist, amongst others. The job opportunities in Luxury Brand management are plenty, and based on skill set, experience, and area of interest, students can choose from a wide variety of job roles to pursue after graduating from Pearl Academy’s MBA in Global Luxury Brand Management.