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Course Overview
Technology is rapidly transforming consumer culture and lifestyles. This has mandated organisations to seek out marketing experts who can keep up with these changes and develop new-age strategies to form a better connect with their consumers.
This one-of-a-kind course is explicitly designed to accomplish this goal by creating future-ready marketers, who can leverage the power of technology & data to creatively solve marketing problems.
The course provides students with a solid foundation in business strategy and business models by helping them take a deep dive into the fundamentals of marketing, advertising, & storytelling. Students will gain a thorough understanding of market research and consumer behaviour, market segmentation & positioning, integrated communication planning, and media planning.
Emphasis is placed on digital marketing to help students become technology-savvy marketers who understand different digital tools and the nuances of creative storytelling in the digital age. The focus on design thinking is intended to help students develop a creative and agile approach to problem-solving. Along with this, the modules on data analytics will help students leverage data-driven insights to make better decisions.
The entire course is designed to be an experiential learning model that is highly application-oriented. Students will get the opportunity to do live industry projects and internships during the course. The global partnership with Torrens University, Australia, further ensures that students are up-to-date with global best practices and have a cohesive understanding of marketing in an international context.
After this course, students can look forward to gaining employment in the marketing departments of corporates, advertising agencies (either in planning or client servicing), digital marketing agencies, media planning agencies, market research agencies, and start-ups.
Curriculum
Provides students with a fundamental understanding of business, marketing, and communications management. After the first year, students will gain a thorough knowledge of carrying out marketing and communications strategies in the digital age.
Active Citizenship | Business Communication | Marketing Fundamentals | Fundamentals of Management | Advertising & Branding | Consumer Behaviour & Interaction Design | Market Research | Software and Technical Skills | Marketing Case Study
Empowers students with an understanding of how to synergise business and marketing strategies. After the second year, students will proactively figure out solutions to marketing problems in a customer-centric manner and create effective marketing strategies that align with the broader business objectives.
21st Century Skills (or New Work Order) | Accounting for Decision Making | Buyer Journey Management | Live Project Lab | Integrated Marketing | Global Business Trends | Media Planning & Buying| Business Model Lab | Global Consumer and Trends
The third year is highly application-oriented and helps students apply all the learning methodologies obtained over the last two years in a real-world environment. It empowers students to think like creative modern-day entrepreneurs who can identify new value propositions and effectively market them in a viable manner. After the third year, students will know how to analyse complex problems and bring to life innovative marketing strategies, keeping in mind all the globally relevant aspects like ethics and sustainability.
Persuasion and Negotiation Skills | Statistics for Decision Making | Ethics and Sustainability | Data Analytics | Entrepreneurship and New Ventures | Final Project
Career Path
Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.
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Media Planner
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Brand Manager
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Account Planner
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Market Researcher
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