Course - Overview
This one-of-a-kind program is designed to create future-ready responsible advertising
professionals with an understanding of brands, consumer behaviour, technology & data
to provide creative solutions. Students learn to anticipate, analyze and deliver a satisfying
customer experience using digital and creative skills. An understanding of business
promotion, brand communication, client servicing, planning, idea development and
project management is integral to the program.
Our Advertising & Marketing curriculum provides an in-depth understanding of strategic
positioning for products and services, launching company initiatives to suit consumer
choices and helping brands inspire customer loyalty by mapping consumer behaviour.
International exposure, masterclasses and mentoring by experts and live industry
projects help enhance career prospects.
Using traditional and modern advertising and marketing concepts students are
encouraged to come up with ideas and communication strategies for customer
engagement. Modules such as digital marketing, digital storytelling and creative thinking
promotes an agile approach to problem-solving. Data analytics, media planning and
finance supported by modules for better decisions and consumer outreach. Based on
an experiential learning model, this program is highly application-oriented and
encourages national and international exposure, real-time projects and mentoring by
Provides students with a fundamental understanding of business, marketing, and communications management. After the first year, students will gain a thorough knowledge of carrying out marketing and communications strategies in the digital age.
Active Citizenship | Business Communication | Marketing Fundamentals | Fundamentals of Management | Advertising & Branding | Consumer Behaviour & Interaction Design | Market Research | Software and Technical Skills | Marketing Case Study
Empowers students with an understanding of how to synergise business and marketing strategies. After the second year, students will proactively figure out solutions to marketing problems in a customer-centric manner and create effective marketing strategies that align with the broader business objectives.
21st Century Skills (or New Work Order) | Accounting for Decision Making | Buyer Journey Management | Live Project Lab | Integrated Marketing | Global Business Trends | Media Planning & Buying| Business Model Lab | Global Consumer and Trends
The third year is highly application-oriented and helps students apply all the learning methodologies obtained over the last two years in a real-world environment. It empowers students to think like creative modern-day entrepreneurs who can identify new value propositions and effectively market them in a viable manner. After the third year, students will know how to analyse complex problems and bring to life innovative marketing strategies, keeping in mind all the globally relevant aspects like ethics and sustainability.
Persuasion and Negotiation Skills | Statistics for Decision Making | Ethics and Sustainability | Data Analytics | Entrepreneurship and New Ventures | Final Project
Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.