Course Overview

This one-of-a-kind program is designed to create future-ready responsible advertising professionals with understanding of brands, consumer behavior, technology & data to provide creative solutions. Students learn to anticipate, analyze and deliver a satisfying customer experience using digital and creative skills. An understanding of business promotion, brand communication, client servicing, planning, idea development and project management is integral to our course.

Our Advertising & Marketing program provides an in-depth understanding of strategic positioning for products and services, launching company initiatives to suit consumer choices and helping brands inspire customer loyalty by mapping consumer behavior. International exposure, career mentoring by experts and live industry projects help enhance career prospects.

Using traditional and modern learnings, students are encouraged to come up with ideas and communication concepts for customer engagement. While Digital marketing elevates storytelling, creative thinking promotes a creative and agile approach to problem-solving and data analytics encourages better decisions and consumer outreach. Based on an experiential learning model, this program is highly application-oriented and encourages national and international exposure, real-time projects and mentoring by industry experts. In this learning journey, students will explore their core strengths and identify their line of interest for a long term pursuit.

Curriculum

Provides students with a fundamental understanding of business, marketing, and communications management. After the first year, students will gain a thorough knowledge of carrying out marketing and communications strategies in the digital age.

Active Citizenship | Business Communication | Marketing Fundamentals | Fundamentals of Management | Advertising & Branding | Consumer Behaviour & Interaction Design | Market Research | Software and Technical Skills | Marketing Case Study

Empowers students with an understanding of how to synergise business and marketing strategies. After the second year, students will proactively figure out solutions to marketing problems in a customer-centric manner and create effective marketing strategies that align with the broader business objectives.

21st Century Skills (or New Work Order) | Accounting for Decision Making | Buyer Journey Management | Live Project Lab | Integrated Marketing | Global Business Trends | Media Planning & Buying| Business Model Lab | Global Consumer and Trends

The third year is highly application-oriented and helps students apply all the learning methodologies obtained over the last two years in a real-world environment. It empowers students to think like creative modern-day entrepreneurs who can identify new value propositions and effectively market them in a viable manner. After the third year, students will know how to analyse complex problems and bring to life innovative marketing strategies, keeping in mind all the globally relevant aspects like ethics and sustainability.

Persuasion and Negotiation Skills | Statistics for Decision Making | Ethics and Sustainability | Data Analytics | Entrepreneurship and New Ventures | Final Project

Faculty

Prof. Chowdhury is an eminent media academic who currently heads the School of Media at Pearl Academy. He has established himself as a distinguished personality in the field who has spearheaded some of the finest media institutes in the country. He is known for his comprehensive research and remarkable learning techniques, which can be seen in the fact that he introduced the concept of convergence in media education.

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