Course - Overview

Balancing out-of-the-box thinking with aesthetic of form and functionality, students acquire making skills, hone their perception and develop design aptitude to create innovative products and systems. The course learning integrates design methodology with critical thinking, technical knowledge, a strong sense of empathy applied to develop a wide of range socially responsible objects for contemporary markets.

The 4 years of the UG programme is a combination of lectures, seminars, studio work and workshops for hands-on learning and making. Our on-campus maker space is well-equipped for both mechanical and digital fabrication and have full-time technicians to support and facilitate student work. Projects often take students outside the classroom for extended field work for e.g. study trips, field research and industry visits. Students spend their time interacting with faculty and industry mentors; gaining knowledge of design principles; exploring different materials, processes and technologies; studying socio-economic trends; understanding local and global cultures while working with traditional as well as contemporary manufacturing technologies. Students generate concepts, sketch & model in 3D using latest software, construct physical prototypes in order to develop problem solving products.

The UG Product Design course provides an open learning environment, we develop competent, creative, and innovative product designers who are intellectually mature, ecologically sensitive, and socially responsible.

Scope of design work includes:

  • Consumer Durables*: Home appliances, kitchenware, furniture, consumer electronics (analogue or digital), etc. *(except automobiles)
  • Interactive Products: Sensor based; programmable; IOT enabled; interactive objects
  • Product Innovation: Disruptive products for social impact, Medical & Healthcare products/devices

Faculty

With a career spanning over 35 years in the design industry, Alex Velasco is an expert in design education, product design and design thinking. He has taught design students in the United Kingdom, Turkey, Georgia and India. He attained a Gulbenkian Foundation Scholarship for post graduate study (1993) and has been awarded the South African Bureau of Standards design award (2000).

Career Path

Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.

Career image
  • Product/Industrial Designer

  • Independent Design Consultant

  • Design Entrepreneur

  • Design Researcher

  • Manufacturing Consultant

  • In-House Designer

  • Sustainability Designer

  • Retail Design

  • Toy Designer

  • Lighting Designer

  • Furniture Designer

  • Product Design Educator

  • Material Specialist