How to Become an Image Consultant

Every one of us wants to be a better version of ourselves, but not everyone knows how to! Here comes the life-changing role of an Image Consultant. He or she is truly your knight in shining armour, helping you shine better, bigger and brighter!  

In a world where first impression truly matters more than ever before, an Image consultant can help you become truly memorable. Here’s a blog to help you discover the world of an Image consultant, how to become one, career opportunities, salaries, course and more. Stay Tuned!  

An Image Consultant is a trained expert in personal transformation, guiding individuals in refining their grooming, style, and overall presentation to help them unlock new levels of success in their professional journey. They are experts in marketing and fashion, with special expertise in PR.  

Here’s some key responsibilities of an Image Consultant:

• Helps You Dress to Impress: An Image Consultant evaluates your lifestyle, understands your roles and goals, and helps in dressing appropriating as per the criteria to help form a strong image, authority and trust.  
• Helps You Embrace Your Body Uniqueness: Did you know there are 8 body types? Not all of us can dress similar, right? An Image Consultant helps you understand your body, colours that look good on you, dresses and style that enhance positive aspects of your body.
• Helps You Discover Your Personal Style: Style is never just copying others. It’s about finding a personal, unique element. An Image Consultant has that knowledge, tools and expertise to help you consciously realise that.  
• Helps You Shop Smart and avoid Cluster: We have all bulk purchased clothes, shoes and then regretted later! An Image Consultant helps you not burn holes in your pocket by helping you shop smartly, choose clothes that suit you and not bulk purchase. It’s a win-win for all!
• Helps You Improve Body Language and Etiquettes: The right mannerisms will always take you high in success. Nobody likes a clumsy, snobbish adult! An Image Consultant helps you groom your manners, etiquettes, style and body language, be it in dining, corporate meetings or any public appearance. 

Are you thinking, “How can I become an Image Consultant?” Let us decode it for you step by step the secret to success as an Image Consultant.

Step 1: Pursue Degree in Fashion Design

Training to become a consultant truly gives you an edge over others. A Fashion Design or Fashion styling degree courses help you gain an edge over the crowd that comes with no formal education, degree and course.  

You can always pursue fashion designing courses after 12th- B.Des & M.Des in Fashion Design or in Fashion Styling, to realise your dream of becoming an image consultant. If willing, you can also become more proficient with a fashion design master’s degree from best fashion design schools.  

Step 2: Image Consultant Business Workshops

All prestigious colleges for fashion design organise multiple workshops, internships, eminent industry expert talks and seminars for students who wish to become image consultants. They invite prominent Business consultant/Marketing Consultant to enlighten students on career trends, consulting firms, job markets, image consultant firms and more.  

Step 3: Set Up Your Individual Image Consulting Firm

You have the option to launch your company without any prior industry knowledge or to build a clientele first. But merely establishing the business is insufficient. To make yourself and your company easily found, you need to market yourself and your business online.  

Here are some actions you may take:

• Make a website and optimize it using the most popular keywords related to image consultancy.
• Advertise your offerings on social media platforms and include a link to your social media profile on your business card.
• To add value, start a blog and produce educational content.
• Add your company to Google.
• Organize training classes, workshops, and webinars online.

Step 4: Keep on Upgrading Yourself

Image Consultant Certification make you more credible. It enhances your knowledge and boosts your resume. If you want to stay in business as an Image Consultant, you must remain relevant. As a result, continue to educate and upskill yourself by taking further training classes and using tools. The secret to success is to always be willing to learn!

Image consulting is a rapidly growing field, as more people recognize the impact of a polished appearance and strong personal brand in today’s competitive world. Professionals across industries are realizing the importance of image management, with executives, celebrities, and even politicians seeking expert advice on how to project the right image.

Growing Demand Across Industries: Image consultants are increasingly sought after in sectors like corporate, fashion, media, entertainment, and politics. With the global rise of personal branding, many professionals seek consultants to help them align their appearance with their career goals.

• Diverse Career Opportunities:
  • Corporate Image Consultant: With globalization, professionals need to present themselves confidently in international markets. Image consultants play a critical role in grooming leaders to project authority and professionalism.
  • Celebrity Stylist: Bollywood and other entertainment industries offer lucrative opportunities. From dressing actors for events like Cannes to styling them for movie roles, image consultants often dictate trends in Indian fashion. Famous Bollywood stylist Aalim Hakim, for example, has transformed the looks of actors like Ranbir Kapoor and Shahid Kapoor, contributing to their on-screen appeal and off-screen presence.
  • Personal Shopper/Stylist: Many high-net-worth individuals hire personal shoppers and stylists to curate their wardrobe for various occasions.

Fashion Meets Psychology: Studies have shown that people make a judgment about someone within 7 seconds of meeting them, making first impressions crucial. Image consultants blend fashion expertise with psychological insights. For instance, wearing certain colors and styles can influence how clients perceive you.

Entrepreneurial Opportunities: The entrepreneurial landscape for image consultants is vast. With an increasing focus on self-presentation, even social media influencers now seek professional help to craft their public personas. 

Creating a personal brand is an ongoing process that requires clarity, consistency, and commitment. In fact, according to Marketing Profs, 71% of professionals believe they have achieved more recognition in their careers because they have developed a strong personal brand.

Discover Your Unique Voice:  

Identify what sets you apart. Are you known for minimalist, sustainable, or luxury fashion? Like Niharika Bhasin Khan, known for bold styling, find your distinct style and build around it.

Develop Your Visual Identity

Your look should reflect your brand. Maneka Harisinghani, stars’ stylist, uses her sharp, edgy style consistently. Ensure your wardrobe, website, and business cards align with your values and style.

Build Your Online Portfolio

A digital portfolio is a must. Share your client work through a sleek website or social media. Stylist Tanya Ghavri, known for her celebrity clients, uses Instagram for client engagement. Show before-and-after shots and fashion advice to attract potential clients.

Create a Social Media Strategy

Platforms like Instagram and LinkedIn are ideal for sharing fashion tips and personal style. Engage your audience regularly, like Anaita Shroff Adajania does on Instagram, and you can open doors to new opportunities.

Network and Establish Relationships

Networking is vital. Collaborate, attend events, and be active in your community. Sanchita Ajjampur, a top image consultant, gained visibility through collaborations. Networking can significantly boost your personal brand.

Consistency is Key

Consistency builds trust. Research shows that consistent brands earn 23% more revenue. Ensure your style and messaging are aligned across platforms to establish yourself as an expert.

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In the fast-paced world of fashion and personal branding, becoming an image consultant offers a unique blend of creativity, psychology, and entrepreneurship. With the right training like pursuing a degree in Fashion Design or Fashion Styling, students gain the technical skills to build their personal brand. Not only do they learn how to style others, but they also discover how to craft their own unique visual identity, ensuring a successful career in image consulting.