Creative Kickstart – School of Creative Business

Workshops

1. D.I.L.O. (Day in the life of....) Creating Digital Campaign

Making students understand what is D.I.L.O. (Day in the life of....) based on this they will be given brand or product & would be asked to create a digital campaign on the spot. Thru this exercise students will be able to understand the right target consumer, once this is established, students will be to develop or create consumer profile for any brand or the product. Post this students can also Identify the Co Brands & Complementary Competitors for the chosen brand or the product for Various Brand Collaborations and will be able to develop digital campaign.

Outcome:

  • To Understand the target consumer for the chosen brand or the product.
  • To Understand the target consumer for the chosen brand or the product.
  • To Create Consumer Profiling.
  • To Identify Co Brands & Complementary Competitors for Various Brand Collaborations.
  • To Create Digital Campaign

2. Gucci's Turnaround- Repositioning & Rebuilding

This workshop will focus on understanding the brand transformation of Gucci. How Gucci cracked the luxury code with the millennials?

Outcome:

  • How Gucci repositioned itself
  • How Gucci cracked the luxury code with Millennials
  • Rebuilding strategy of luxury

3. Wagering and Data Analytics

The workshop will focus on how to spot opportunities and take risk in business in an objective manner.

Outcome:

  • Understand Risk Reward
  • Replace subjectivity with objective analysis of the situation
Check Result (Feb Cycle)