The 2 Year PG Pathway in Communication Design equips students for content development in diverse media like print media, motion graphics, film and television, photography, digital media, web and app design, and other interactive applications. It helps students to develop a personal and visual vocabulary using hand skills, artistic expression, and creative strategy, along with appropriate software tools. After a basic exposure to design thinking and conceptualization, the pathway follows a flexible elective curriculum covering a wide range of communication design specializations.
The course starts with a basic overview of Design will be established to embed a Foundation to becoming a Design thinker or Design strategist. The course aims to formulate a fundamental foundation and build a sound, basic grounding for later disciplinary competencies in the domain. The modules like ‘Design Context’ and ‘Image Creation’ will introduce and provide the conceptual, theoretical and applied knowledge for Graphic Design and Advertising. The basics of Communication Design and its impact across industries will also be introduced along with key research methods, analytical ability to investigate consumers, markets and techniques used in analysis of markets and end users.
Later the students will begin to consolidate learning in design thinking and media, and apply it to solve design problems in graphics/ advertising communication. The students are encouraged to come to terms with reality of the Design Management world.
Later the student will be engaged in professional practice and industry linked live project or industry analysis projects. This will give opportunity to the student to critically evaluate, reflect and perform effectively in professional environment. The student works on a problem solving industry project content of which will relate to Communication Design processes.