Organisation and Management in Sports:
The module will introduce the key terminologies and concept of the sports Industry. This module describes the governance and management structure of sports organisations. A strategic analysis approach is illustrated through case studies of real international sports organisations.
Business Communication Skills:
The module focuses on the self-awareness relevance of grooming, conduct, body language, etiquettes and effective oral and written communication in a professional environment. Learner will be expected to apply the learning from this module throughout the course and career.
Sport Event Management:
Sports managers need to successfully plan, communicate and operate, when delivering sports events. This module will help students to design and organise their own sporting event.
Administration of Specific Games:
Specifically six sports have been chosen in this course to be studied in detail. This module will impart knowledge on their historical development along with their rules and regulations, organizational structure and important managerial applications.
The module helps the student examine the concept, practice and environment of sports marketing. The students will appreciate the difference between marketing “of” and marketing “through” sports. The students will also learn the role of media in sports marketing – types of media, media strategy, measurement techniques etc.
Sports Selling and Sponsorship:
The module helps the student examine the practice and environment of sponsorship-linked marketing. It gives participants a thorough understanding of the nature of sports marketing, and its most important processes, concepts, and tools. It describes both the role of marketing in sporting business entities and the use of sport in more traditional marketing efforts. The module adopts a clear international perspective. It is taught via a blend of interactive lectures, case studies, reports, and presentations.
Sports Facility Operations:
This module aims at equipping students with conceptual understanding of management of sports infrastructure, security and technology at sport facilities and even management of leisure and recreational facilities. Students will also learn specific details such as Golf-Course operations.
This will be a two-week immersion study either in UEM or in Pearl Academy. Masterclasses from experts in Sports Industry will be meeting students and teaching out of their experiences.
This is the ultimate module that will allow students to get attached with a sports organization or a media that promotes sports events. This is a work-based learning module allowing students to choose a career path.