B. Des. in Fashion Communication

The Foundation :

• Lays down a strong foundation for a career in creative fields, irrespective of educational background.
• Builds creative confidence of the students by imparting skills, tools and knowledge of the fundamentals in the creative field.
• Overcomes social & cultural stereotypes about a career in creative fields.
• Enables problem-solving attitude and multidisciplinary approach to design.
• Promotes Exploration, Innovation, and Inventiveness.

The Foundation curriculum consists of the following:

• Visual Representation: Covering manual and digital representation ( 2 semesters)
• Material Explorations ( 2 semesters)
• Fundamentals of Design ( 2 semester)
• Digital Tools: Software for visual representation
• History of Design ( 1 semester)
• Introduction to specialization ( 1 semester)

Our commitment to practical learning and ensures our students to become fully prepared for the highly competitive industry. Through live industry projects and mandatory summer internships supported by the academic linkages, students have the chance to work on real-world campaigns, fashion shows, and collaborations with leading brands. These hands-on experiences provide a bridge between classroom knowledge and the dynamic fashion communication industry, preparing students to tackle real challenges from day one. 
Our alumni are our pride and testament to the success of our program. Many of our graduates have risen to prominent positions as Fashion Editors, Fashion Filmmakers, and Creative Directors in esteemed fashion houses and media outlets worldwide. Their journeys serve as an inspiration and a reflection of the program's impact on the industry.

Our B. Des. in Fashion Communication program is a comprehensive four-year journey. It begins with a solid foundation in observation, visualization, and fashion history. The first year focuses on essential design skills. From the second year, students explore digital media, visual culture, print media writing (tabloids), AR/VR in fashion, and photography with practical fashion shoots. 
In the later stages, they delve into specialized areas like fashion forecasting, trends, fashion filmmaking, styling, public relations, UI/UX web design and more. They gain exposure to commercial fashion communication, event design, and international projects. The program concludes with a Design Project, preparing graduates for the ever-evolving world of fashion communication. 
Our graduates are well-prepared for diverse roles in the fashion industry and can effectively communicate across various mediums. Join the exciting world of fashion communication to influence fashion's language with creativity and innovation.

1. The curriculum covers 360-degree communication across all media formats (Print/Digital/Broadcast/Social/Film/AR/VR/AI).
2. Our alumni hold senior positions at Vogue, BMW, Nykaa, Elle, Harper’s Bazaar, and more.
3. Industry partnerships with the National Film Development Corporation, FDCI, SnapChat, and others.
4. Students received awards at Fashion Film Festivals, IFFI Awards, UN Orange Label Project, Adobe International Awards, etc.
5. Opportunities for work at New York Fashion Week, London and Milan Fashion Week, India Fashion Week, India Art Fair and more.
6. Notable Alumni include Rasna Bhasin (Harper's Bazaar), Shrey Zamindar (Vogue), Priyanka Bhattacharya (Filmfare) and others.
7. Placement opportunities with Deloitte, Gartner, Mango, Myntra, Accenture and more.

We offer a two-week overseas visit to a partner institution at no extra cost. This exposure expands your horizons and gives you a global perspective on fashion communication. 

A mandatory industry internship provides you with real-world experience and valuable industry connections. 

B. Des. in Fashion Communication program opens up a world of diverse and exciting career opportunities. Graduates of this field have the chance to shape the fashion industry in various ways.

• Fashion Filmmaker
• Fashion Journalist
• Social Media Strategist
• Event Designer
• Visual Merchandiser
• Fashion PR Specialist
• Fashion Photographer
• Graphic Designer
• Social Media Content Creator
• Fashion Brands' Sustainability Consultant
• Visual Auditors for Fashion Brands
• Fashion Data Analyst
• Influencer
• Fashion Ethnographer
• Trend Researcher

Digital Competences

In the age of social media and e-commerce, digital skills are essential. Our program places a strong emphasis on the latest software and artificial intelligence to ensure you're ready to navigate the digital landscape. 

Masterclasses by Global Experts:

Our B. Des. in Fashion Communication program provides with the exclusive opportunity to engage in masterclasses conducted by renowned experts in the world of fashion media and fashion communication. 
Throughout your journey, you'll have the privilege of learning from industry maestros, including accomplished Editors, distinguished photographers, and seasoned filmmakers.

Collaborative Projects:

Collaborate with students from overseas partner institutes on fashion communication projects, gaining cross-cultural insights and expanding your horizons.

Industry Feedback:

Get valuable feedback on your work directly from industry professionals, helping you refine your skills and stay current. 

Entrepreneurship Training: 

Learn how to identify opportunities, create innovative fashion communication ventures, and even develop your unique projects, businesses, and creative initiatives. 

A. The scope of B. Des. in Fashion Communication programs in India is rapidly expanding, thanks to the advent of numerous fashion-media houses and increasing public interest in fashion. These programs are designed to equip students with versatile skills that are in high demand across various sectors of the fashion industry.

A B. Des. in Fashion Communication program not only prepares students for traditional roles in public relations (PR) at fashion brands, fashion journalism, and fashion marketing but also opens doors to a multitude of other career paths. Graduates of this course can explore opportunities in visual merchandising, retail space design, styling, photography, events coordination, and fashion advertising.

Moreover, a degree in Fashion Communication paves the way for independent career pursuits such as branding for fashion labels, graphic design, visual arts, freelance fashion journalism, and image consultancy.

The fashion industry offers countless opportunities, allowing each individual to pick a field most aligned with their passions and aspirations.

A.  Pearl Academy offers a B. Des. in Fashion Communication program with the following eligibility criteria: 

• Candidates must have passed their 10+2 examination from any recognized board or university.
• Candidates must have scored a minimum of 50% marks in their 10+2 examination.
• Candidates appearing in their final examination can also apply provisionally.
• Besides these criteria, candidates must clear the Pearl Academy Design Aptitude Test (DAT) and General Proficiency Test (GPT).

The DAT evaluates a candidate's aptitude for creativity, drawing, designability, power of observation and imagination, sensitivity to environment, and communication skills.

The GPT evaluates a candidate's proficiency in the English language, Logical reasoning, Quantitative Ability & Data Interpretation.

This is followed by a personal Interview conducted by Pearl Academy for admission into the B. Des. in Fashion Communication program.

A. Pearl Academy is one of India’s leading education institutions, shaping the success stories of its students across creative industries over a span of 31 years. Various renowned digital platforms like The Fashion Frill and Shiksha have recognized Pearl Academy as one of the best colleges in the country for Fashion Communication programs.

At Pearl Academy, we embody the essence of prestige and value. Our highly qualified faculty members have years of industry experience, and offer a blend of theoretical and practical training. The curriculum for our B. Des. in Fashion Communication program is designed with the help of industry experts, and is updated regularly to keep up with the dynamic industry of fashion. Additionally, our campuses provide state of the art facilities including libraries, open labs, hostels, recreation rooms, computer labs and studios for an immersive learning experience.

Besides these perks, Pearl Academy also collaborates with leading fashion brands and companies to facilitate industry exposure, internships and placement support.

A. For Fashion Communication graduates, the salary range in India can vary depending on multiple factors like level of education, job role, industry, location and years of experience. Here are the estimated salary ranges for some popular Fashion Communication jobs in India:

*LPA - Lac per Annum  

It is important to note that these salary ranges are just estimates and may vary depending on various factors.

A. Fashion Communication is an interdisciplinary field that integrates domains like fashion, design, communication, and media. With a degree in Fashion Communication, students learn to develop compelling visual, written, and audio-visual communication strategies tailored for fashion brands and related businesses. It is an incredibly promising field that offers a wide range of career opportunities. Graduates of the program can explore jobs such as:

Fashion Journalism and blogging, Fashion PR and Marketing, Fashion Styling, Visual Merchandising, Fashion Photography, Fashion Illustration, Fashion Event Planning and many more.

Pearl Academy offers placement assurance and has a team of recruiters to assist all the students in their placement journey.