The 4 Year UG Pathway in Communication Design equips students for content development in diverse media like print media, motion graphics, film and television, photography, digital media, animation, gaming, web and app design, and other interactive applications. It helps students to develop a personal and visual vocabulary using hand skills, artistic expression, creative strategy and design thinking, along with appropriate software tools. After a year of basic design exploration in Foundation, the pathway follows a flexible elective curriculum covering a wide range of communication design specializations using a visual and digital skills, artistic expression, creative strategy and design thinking, along with appropriate software tools.
The course emphasis is to provide a graduate learning pathway through distinct levels of subject competencies and differentiated areas of in depth learning in the field of Communication Design.
The students at the entry are from diverse background thus at the starting of the course, the main aim is to break inhibition and to encourage unlearning of set ways, experiencing and sensitizing the senses for design learning. The students are encouraged to learn and develop sensitivity to take up the challenges to demonstrate their personal design philosophy.
Students extend their learning to a higher, complex and sophisticated stage of understanding, and apply their knowledge and skills through projects, often sponsored by industry, thus coming to terms with reality of the world in the learning space through Internship and Industry projects. Further the student is provided an option to study elsewhere in India, or abroad under a Student Exchange scheme with full credit for achievement.
At the level of graduation the students would be expected to be self-reliant and developed the key aspects of knowledge. This stage provides for maximum opportunity to brainstorm and learn about issues beyond the specialization stream through workshops at the academy and apply the learnings onto the Final Project.