Luxury Brands Management Course - Pearl Academy
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Global Luxury Brand Management

Delhi NCR | Mumbai
  • Duration : 3 Year UG Pathway
  • Eligibility : 10+2 pass in any discipline with minimum 50% marks
  • Pearl Academy is a regular study centre of IGNOU. You can choose to pursue BA/B.Com courses with IGNOU at no additional cost. For details click here
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Course Overview



Scope/ Areas covered: Luxury Brand Management, Luxury Consumer Services, Luxury Store Management, Luxury Marketing, Luxury Visual Merchandising, Luxury Research, Luxury Buyers.

Employment Sectors: Luxury brands in India, Luxury marketing agency, Luxury academy, Luxury retail, Luxury goods and services other than fashion like automobiles, hotels, accesories, services etc, VM with luxury brands, PR agencies handling luxury brands, content writing for Indian designers/Harper's bride, Buying and Merchandising.

Employment Profile: Fashion Consultant in a Luxury Brand, Junior Merchandiser, Assistant Visual Merchandiser, Assistant CRM Manager, Management Trainee in PR agency.


 

The three-year UG Pathway in Global Luxury Brands Management is spread across three yearly levels comprising six semesters. The 3 Year UG Pathway incorporates a unique four-week module at NABA, Milan in the fourth semester. Students will learn about luxury retail operations and luxury retailing management along with buying and merchandising. The international module will expose them to global luxury brands and their working.

High economic growth has witnessed a corresponding boom, resulting in an increased demand for luxury goods. Therefore, the industry needs highly competent luxury professionals who can take up key positions in as marketing, retail operations, merchandising & buying, besides other related areas in the luxury sector. This pathway has been designed to learn and explore the luxury industry and its management strategies.

The main feature of the course is to provide a holistic learning experience for the enrolled students through a blend of theoretical concepts and practical applications to build a broad range of competencies suitable for employment in the luxury industry. The key feature of the course is the continuous optimization of knowledge: theory, product and processes, through self-development, innovation, thought leadership and creative management, industry exposure, live projects and Real world Market research. The course shall inculcate in the students an intensive appreciation of constantly evolving luxury industry and the skill set to read, understand and analyze various luxury brands and the nuances involved in luxury brand management. The students shall be provided with a prolonged industry exposure through a choice of an internship and industry project/attachment, alternatively the student will be provided with an option to study overseas.

The course across all levels shall focus on the interaction with industry experts, at predetermined points, to interact with the students to disseminate knowledge about their specialist areas. The course aims to develop student’s skills, abilities and confidence to be prepared for employment, entrepreneurial and professional opportunities or to access postgraduate studies and further research.

Collaborations

Pearl Academy collaborates with Retailers Association of India (RAI) to give yet another opportunity to Pearlites to discover and grow their career paths. Over the span of 23 years, Pearl Academy has become a globally renowned institution of higher learning with a focus on Internationalism; entrepreneurship and employability and this collaboration is another feather in cap. It brings along ample opportunities for placements and networking for students. The RAI member organizations will also act as academic advisory as well as aid the faculty of Pearl Academy in market research and case writing.

Industry in the classroom

1. Arindam Bhattacharya, Business Development Head- Luxury at BVC Logistics, a luxury brand strategist with expertise in supply chain and sustainability interacted with pearlites.

2. Luxury brand management students enjoyed a fun activity with special make-up artist at Dior cosmetic store, Select Citywalk Mall. Such activities are an integral part of the learning process in Luxury Education at Pearl. It allows students to connect to what is examined in the classroom and how luxury brands such as #Dior are putting it in practice. Brand Management goes beyond the classroom and our students get a real life experience of luxury, preparing them to be competent managers of the future.

3. Industry experts like Raghuvendra Rathore, Prof. Miguel, Amit Maheshwari – Snapdeal, Kartik Desai, Ganesh Subramaniam interacted with students

International Exposure

All UG Pathway students have the following opportunities:-

1. Opt for international exchange program at universities like Amsterdam Fashion Institute (Netherlands), University for the Creative Arts (UK), Heriot Watt University (UK), NHL University of Applied Sciences (Netherlands), Royal Academy of Art (The Hague),  London College of Fashion (UK),  Fashion Institute of Design & Merchandising (USA), LDT Nagold (Germany),  BTK University (Germany), Manchester Metropolitan University (UK), University of the West of England (UK), NABA (Milan) etc.

2. Participate in international summer programs at NABA (Italy), Domus Academy (Italy), London College of Fashion (UK) or BTK Germany


In 2016, 42 students participated in NABA Summer Workshops and 8 students in London College of Fashion Summer courses workshop.

 

Other International Opportunities

1. Selected final year students get to present their graduating project at international universities like NABA, Italy.Watch the video

2. Selected students are trained and sent to work with designers in international events like Paris Fashion Week. Watch the video

3. Many experienced faculty members from universities across the globe conduct workshops and lectures with students. Know more

Image Gallery






 

Dashpreet Kaur

Dashpreet Kaur

It’s been three years since I have been in this field. My basic knowledge from Pearl Academy was of great value to me in my path to a fruitful professional career. At present, I am working as a Brand Consultant with a PR firm. My job profile includes media management and interaction, client servicing, brand communication, crisis management, managing events, to name a few. I have a diverse range of high-end brands in my fold. I am handling brands like Fendi, Tods, Grey Goose, Swarovski Elements, Moët’s, Hennessy, etc.

Aman Ghuman

Aman Ghuman

We are pleased to be part of your placement drive. We really liked the candidates and appreciate their skills and talent. I would take this opportunity to thank you for your support during the interview process and making this opportunity worthwhile.

We look forward to hiring more Pearl Graduates in future and our long-term relationship.

Simmy Rajpal

Simmy Rajpal

I am writing this on behalf of the management of Next Sourcing. We want to appreciate your students for their skills and knowledge and the kind of exposure they have. Their hands-on experience on the job helps them perform better.

Thank you so much for your efforts in helping us during the interview process. We look forward to our long-term relationship. Wish you all the best for your future endeavors.

Ashna Khurana

Ashna Khurana

This course has offered me with unique prospective on issues very specific to the luxury industry. It gives us a complete In depth knowledge of the luxury industry with the help of different kind of modules like luxury marketing, culture & aesthetics, luxury goods & services and especially the sessions with masters working in the luxury industry really motivates us to do better and is a great exposure. As luxury is said to be an experience studying global luxury brand management is truly an enriching experience.

Sonam Raheja (Brand Manager, Genesis Luxury)

Sonam Raheja (Brand Manager, Genesis Luxury)

I was fortunate to get a placement through Campus Interview at JJ Valaya Fashion House, today I am working with Genesis Luxury Fashion at their Bottega Veneta Boutique. I am thankful to Pearl Academy for providing me with the skills I needed to be successful.

Shruti Bhardwaj (Fashion Advisor, Chanel)

Shruti Bhardwaj (Fashion Advisor, Chanel)

As a student of Luxury Brands at Pearl Academy, I loved the submissions, celebrity lectures and an in depth study of luxury market in India, besides the wonderful experience in Milan. Currently, I am working as Fashion Advisor with Chanel.