The three-year UG Pathway in Global Luxury Brands Management is spread across three yearly levels comprising six semesters. The 3 Year UG Pathway incorporates a unique four-week module at NABA, Milan in the fourth semester. Students will learn about luxury retail operations and luxury retailing management along with buying and merchandising. The international module will expose them to global luxury brands and their working.
High economic growth has witnessed a corresponding boom, resulting in an increased demand for luxury goods. Therefore, the industry needs highly competent luxury professionals who can take up key positions in as marketing, retail operations, merchandising & buying, besides other related areas in the luxury sector. This pathway has been designed to learn and explore the luxury industry and its management strategies.
The main feature of the course is to provide a holistic learning experience for the enrolled students through a blend of theoretical concepts and practical applications to build a broad range of competencies suitable for employment in the luxury industry. The key feature of the course is the continuous optimization of knowledge: theory, product and processes, through self-development, innovation, thought leadership and creative management, industry exposure, live projects and Real world Market research. The course shall inculcate in the students an intensive appreciation of constantly evolving luxury industry and the skill set to read, understand and analyze various luxury brands and the nuances involved in luxury brand management. The students shall be provided with a prolonged industry exposure through a choice of an internship and industry project/attachment, alternatively the student will be provided with an option to study overseas.
The course across all levels shall focus on the interaction with industry experts, at predetermined points, to interact with the students to disseminate knowledge about their specialist areas. The course aims to develop student’s skills, abilities and confidence to be prepared for employment, entrepreneurial and professional opportunities or to access postgraduate studies and further research.