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Global Luxury Brand Management

Delhi | Mumbai
  • Duration : 3 Year UG Pathway
  • Eligibility :Candidates should have passed Class XII from any recognized board. 
  • Qualification :
    • Indian Qualification :Professional Diploma from Pearl Academy. Students will enroll for a pathway of 11 month diplomas leading to a Professional Diploma at the end of their final year. Pearl Academy recommends BBA (IGNOU). Students will register at no additional cost. With the IGNOU degree, all graduates are eligible for pursuing their Masters in any Govt. affiliated institutes like NIFT, NID and other universities.
    • INTERNATIONAL QUALIFICATION :Option for a full credit transfer for final year, to Bachelor of Design degree at Torrens University, Australia.
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Currently, the Luxury market is burgeoning with fast-paced change. According to a study by ASSOCHAM-Yes Bank, the Luxury Industry in India is currently growing at a CAGR of 23% and is valued at $8 billion.

The program aims to equip the student with a broad range of competencies suitable for employment in the luxury industry in India. The scope of the course is to enable students to either be independent entrepreneur or be employable in luxury industry. The luxury sector in India can be broadly split into the following verticals and this course covers all of them.

  • Products: Apparel and Accessories, Pens, Home Décor, Watches, Jewellery, Wines and Spirits
  • Services: Spas, Concierge service, Travel & Tourism, Fine Dining and Hotels
  • Assets: Yachts, Fine Art, Automobiles and Real Estate

Theory and application based problems solving methods are employed to deliver specialized skills of brand management, retail operations, marketing and clientele management. The assessments in the course is designed such that students are industry ready. The course is delivered both F2F and with online blending mode, so that students are engaged with learning as deeply as possible.

Students during the entire path get to meet experts from industry – LVMH, Genesis Luxury, Ferragamo, Gucci, Tag Huer. All students get to go for industry internship, so that they get an opportunity to expand their knowledge and gain new perspectives.

Develop abilities to communicate, formulate research framework and get acquainted with the working of fashion and lifestyle industry through regular interaction.

Business Communications | Understanding people and organizations | Luxury Fashion Industry | Marketing Research | Marketing Fundamentals | Luxury Marketing Luxury Goods and Services

Focuses on the relationship between the learner - industry and international scenario. Every student will undergo Live Project (cross disciplinary) and get international experience.

Customer Experience Management | Digital Marketing Communications | Accounting for Decision Making | Live Project Lab (cross disciplinary) | Luxury Retail Merchandising and operations | Digital Marketing Communications | International Experience Lab | Global Consumer and Trends, Aesthetics | Culture and Visual Influences

Focus on complexity of concepts and challenges involved in managing luxury brands and how they influence the functioning of luxury business. Every student will undergo Professional Practice and Final Project leading to final portfolio display

Strategic Management | Entrepreneurship and New Ventures | Organisational Creativity and Innovation | Professional practice | Final Project | Luxury Visual Merchandising


Employment Sectors

Luxury brands | Luxury malls | Luxury Hotels | Luxury accessory brands | Fashion Journalism

International Opportunities

  • International Exchange - Opt for international exchange program at universities like Amsterdam Fashion Institute (Netherlands), University for the Creative Arts (UK), Heriot Watt University (UK), NHL University of Applied Sciences (Netherlands), Royal Academy of Art (The Hague), London College of Fashion (UK), Fashion Institute of Design & Merchandising (USA), LDT Nagold (Germany), BTK University (Germany), Manchester Metropolitan University (UK), University of the West of England (UK), NABA (Milan) etc.
  • Summer Program - Participate in international summer programs at NABA (Italy), Domus Academy (Italy), London College of Fashion (UK) or BTK Germany.
  • Present Graduating Project - Selected final year students get to present their graduating project at international universities like NABA, Italy. Watch video
  • Intern at International Events - Selected students are trained and sent to work with designers in international events like Paris Fashion Week. Watch video
  • Learn from International Faculty - Many experienced faculty members from universities across the globe conduct workshops and lectures with students. Know more

Experts

 

Recruiters View all

Higher Education for Pearlites 

University of Creative Arts, Central Saint Martins, Domus Academy, Regents University, London college of Fashion

Student Achievers

  • Gayathri Krishnan
    Finalist, James McGuire Business Competition 2016

 

Sonam Raheja (Brand Manager, Genesis Luxury)

Sonam Raheja (Brand Manager, Genesis Luxury)

I was fortunate to get a placement through Campus Interview at JJ Valaya Fashion House, today I am working with Genesis Luxury Fashion at their Bottega Veneta Boutique. I am thankful to Pearl Academy for providing me with the skills I needed to be successful.

Shruti Bhardwaj (Fashion Advisor, Chanel)

Shruti Bhardwaj (Fashion Advisor, Chanel)

As a student of Luxury Brands at Pearl Academy, I loved the submissions, celebrity lectures and an in depth study of luxury market in India, besides the wonderful experience in Milan. Currently, I am working as Fashion Advisor with Chanel.

Dashpreet Kaur

Dashpreet Kaur

It’s been three years since I have been in this field. My basic knowledge from Pearl Academy was of great value to me in my path to a fruitful professional career. At present, I am working as a Brand Consultant with a PR firm. My job profile includes media management and interaction, client servicing, brand communication, crisis management, managing events, to name a few. I have a diverse range of high-end brands in my fold. I am handling brands like Fendi, Tods, Grey Goose, Swarovski Elements, Moët’s, Hennessy, etc.

Aman Ghuman

Aman Ghuman

We are pleased to be part of your placement drive. We really liked the candidates and appreciate their skills and talent. I would take this opportunity to thank you for your support during the interview process and making this opportunity worthwhile.

We look forward to hiring more Pearl Graduates in future and our long-term relationship.

Simmy Rajpal

Simmy Rajpal

I am writing this on behalf of the management of Next Sourcing. We want to appreciate your students for their skills and knowledge and the kind of exposure they have. Their hands-on experience on the job helps them perform better.

Thank you so much for your efforts in helping us during the interview process. We look forward to our long-term relationship. Wish you all the best for your future endeavors.

Ashna Khurana

Ashna Khurana

This course has offered me with unique prospective on issues very specific to the luxury industry. It gives us a complete In depth knowledge of the luxury industry with the help of different kind of modules like luxury marketing, culture & aesthetics, luxury goods & services and especially the sessions with masters working in the luxury industry really motivates us to do better and is a great exposure. As luxury is said to be an experience studying global luxury brand management is truly an enriching experience.