The 4 Year UG Pathway in Product & Accessory Design is designed to produce competent, creative and ethical product designers/entrepreneurs who are intellectually mature, ecologically sensitive, and socially responsible. After a year of basic design exploration in Foundation, the pathway focuses on human-centered activities, functions, and aspirations, and works towards creating employable graduates who are well balanced in their knowledge and skills in products, designs, aesthetics, forms, craft & manufacturing and communication aspects of the discipline. After a fundamental study of human-centered design and design process, students take advantage of a flexible curriculum that covers a wide range of product and accessory specializations.
The focus of the course is to provide a graduate learning pathway through distinct levels of subject competencies and differentiated areas of in depth learning in the field of Product & Lifestyle Design.
The intake of students for the design specialisms is from diverse backgrounds. Initial level exposes students to design concepts, experience of visual communication or practice in working with materials. The structure and content introduce and develop a broad spectrum of skills and concepts which develop sequentially to prepare students to take up the challenges of degree phase of the study.
In the next stage the learning concentrates on the basic understanding and skills significant to Product & Lifestyle Design. The level focuses on enhancing and expanding the student’s knowledge and comprehension of creative and design subjects introduced in the beginning. This level aims to further develop design sensitivity and acquire basic knowledge and skills for Product & Lifestyle Design.
In the intermediate learning stage the integration will be continues, and students will be exposed to wider theoretical contexts and intricate systems of technical contexts, and apply these to more complex and independent design investigations for Product & Lifestyle Design. Further the student will be provided an option to study in other academic venues in India or abroad, at approved institutions, under a Student Exchange scheme. The Students at this stage will get an opportunity to link with Industry and develop their practical understanding through exploring themselves in Industry setup and gain first-hand experience.
The advance level is based on self-study. In this level, student-faculty direct contact is minimized and students are encouraged to expand their learning both in breadth and depth under the mentor guidance. Students will be given options for elective study and will engage for inter-disciplinary explorations. This level will be concluded with a Final Project in which their knowledge and skills will conclude in an independent, creative and innovative exploration learning and material to provide various Design Solutions.
Finally, the course shall be helpful in preparing the students for employment, entrepreneurial and professional opportunities or to access postgraduate studies and further research in the field of Product & Lifestyle Design.