Duration
2 years
Eligibility
Graduation From A Recognised University In Any Stream
Location
Bengaluru, Delhi-South, Mumbai
Overview
Business education at Pearl Academy equips students with Creative Business Acumen - key skills such as innovation, problem-solving, and effective communication to put them on a path to success.
“Creativity in business goes beyond just a creative product. It is the transformative force behind the most ground-breaking successes—it reshapes industries, opens new frontiers and changes the world. At Pearl Academy School of Business, we equip future leaders with creative business acumen to thrive in the dynamic world of business.”
- Amod Vijayvargiya
Director, Pearl Academy School of Business
Pearl Academy creates opportunities for experiential learning and collaboration, allowing students to apply their skills in real-world contexts and thrive in both personal and professional settings.
Students may specialise in any one of the 5 specialisations below:
- Advertising and Brand Management
- Digital Communication Management
- Data Science and Business Analytics
- Media and Entertainment Management
- Human Resources
Program Curriculum
The 4 pillars of our unique approach to business education are:
1. Founder’s Mindset: Our MBA programs are designed to cultivate an entrepreneurial mindset that empowers students to tackle challenges, take ownership and lead change
2. Industry-Focused Integrated Learning: Uniquely designed learning modules through industry partnerships and integrated curriculum with top companies equip students with practical skills, insights and confidence. Students will bridge the gap between theory and practice through a guaranteed paid internship to be completed between the 1st and 2nd Year
3. Creative Leadership: Our MBA programs are designed to build creative leaders equipped with empathy, fresh perspectives, and strategic thinking that help solve real-world challenges
4. Life-Ready Citizens: We are building well-rounded leaders with emotional intelligence, integrity, and empathy to swiftly navigate through modern complexities confidently
Starting Your Own Company: During the MBA program students start their own companies on campus, gaining hands-on experience in problem-solving, decision-making and entrepreneurship
Leadership Lab: Our Leadership Lab fosters emotional intelligence and situational leadership through simulations, enhancing students' adaptability and decision-making skills
Immersive Pedagogy: An MBA at Pearl School of Business allows students to enhance their skills and cultural insight through live projects and global experiences
CEOs in the Classroom: Our MBA curriculum is delivered by industry leaders who provide essential insights in the classroom, sharpening decision-making skills and preparing students for workforce success
| MBA Core & Specialization Courses | |||||
| MBA Core - ALL | Sem | MBA - Advertising and Brand Management | |||
| Marketing Management | 1 | Introduction to Marketing Communication (IMC) | 2 | Advertising Analytics and Performance Measurement | 3 |
| Financial accounting and Reporting | 1 | Sales and Distribution Management | 3 | Sustainable Branding and Advertising | 4 |
| Business Environment | 1 | Advanced Brand Strategy and Positioning | 3 | Ethics and Legal Aspects in Advertising | 4 |
| Thinking in Numbers | 1 | Brand Strategy and Positioning | 4 | Global Advertising and Cross-Cultural Communication | 4 |
| Microeconomics for Managers | 1 | Consumer Behavior in a Digitally Enabled World | 3 | Media, Entertainment and Data business | 4 |
| Working on excel | 1 | Digital and Social Media Strategy | 3 | User Experience Design | 4 |
| Power BI and Tableau | 1 | Services Marketing | 3 | Capstone Project (Advertising & Brand Management) | 4 |
| Leadership and Organisational Behaviour | 1 | Creative Advertising and Campaign Development | 3 | ||
| Media Planning and Buying | 3 | ||||
| Individual Project 1 | 1 | MBA - Digital Communication Management | |||
| Business Communication- Verbal and Written | 1 | Communication in a Digital World | 2 | Digital Crisis Communication and Reputation Management | 3 |
| Leadership Lab | 1 | Advanced Digital Marketing and Communication Strategy | 3 | Consumer Behavior in a digitally enabled world | 3 |
| Start your startup-1 | 1 | Content Strategy and Creation for Digital Platforms | 3 | Digital Communication Analytics and Data Interpretation | 4 |
| Business Statistics for Managers | 1 | Digital Media and Audience Engagement | 3 | Leadership in Digital Communication | 4 |
| Industry Internship | 2 | Search Engine Optimization (SEO) and Performance Marketing | 3 | Entrepreneurship in Digital Media | 4 |
| Legal and Policy Environment | 2 | Social Media Analytics and Insignts | 3 | Ethics and Legal Frameworks in Digital Communication | 4 |
| Corporate Finance | 2 | Emerging Technologies in Digital Communication | 3 | Capstone Project (Digital Communication Management) | 4 |
| The Art of Story telling | 2 | ||||
| Data science for Managers | 2 | MBA - Data Science and Business Analytics | |||
| Macroeconomics | 2 | The Algorithmic Manager | 2 | Data-Driven Marketing and Customer Analytics | 4 |
| Exploring Corporate Stretegy | 2 | Advanced Machine Learning for Business | 3 | Advanced Analytics and Data Mining | 4 |
| Exploring Corporate Strategy | 2 | Big Data Analytics and Cloud Computing | 3 | Data Science Leadership and Strategy | 4 |
| Project Management | 2 | Predictive Analytics for Business Decision Making | 3 | Artificial Intelligence for Business Innovation | 4 |
| Global Immersion | 2 | Data Visualization and Business Intelligence | 3 | Ethics, Privacy, and Governance in Data Science | 4 |
| Active, Project-Based Work with a Client Partner | 2 | Optimization Techniques and Prescriptive Analytics | 3 | Capstone Project (Data Science and Business Analytics) | 4 |
| Technology and Operations Management | 2 | Deep Learning and Neural Networks for Business | 3 | ||
| Start your startup-2 | 2 | ||||
| Managing Digital Transformation | 3 | ||||
| Logistics and Supply Chain Management | 3 | MBA - Media and Entertainment Management | |||
| Leading with Values | 3 | Business of Media and Entertainment | 2 | Branding in Media and Entertainment | 3 |
| Start your Start Up –Finale | 3 | Advanced Media Production and Distribution Management | 3 | Advanced Media Analytics and Big Data in Entertainment | 3 |
| Design Thinking | 3 | Consumer Behavior in a Digital World | 3 | Leadership in Media and Entertainment Business | 4 |
| Digital Content Creation and Monetization | 3 | Innovation and Entrepreneurship in Entertainment | 4 | ||
| Media Business Models and Strategies | 3 | Ethics, Governance, and Compliance in Media and Entertainment | 4 | ||
| Entertainment Law and Intellectual Property Rights | 3 | Capstone Project (Media & Entertainment Management) | 4 | ||
| OTT Platforms and Streaming Ecosystem Management | 3 | ||||
| MBA - Human Resources | |||||
| Strategic Human Resource Management | 3 | Employee Engagement and Experience Design | 3 | ||
| Talent Acquisition and Management | 3 | Global Human Resource Management | 4 | ||
| Performance Management Systems | 3 | Workforce Planning and Change Management | 4 | ||
| Diversity, Equity, and Inclusion (DEI) | 3 | Change Management and Organizational Transformation | 4 | ||
| Leadership and Organizational Development | 3 | Ethical Leadership and Corporate Social Responsibility | 4 | ||
| HR Analytics and Data-Driven Decision Making 3 | 3 | HR Digital Transformation and Technology Integration | 4 | ||
| Compensation and Benefits Management | 3 | Capstone Project (HR Management) | 4 | ||
Faculty
Programs are taught by industry professionals who have an inside track on what’s moving global markets. Learn from the brightest minds in the industry as they create a supportive and stimulating learning environment where students can thrive. Meet more members of department...
