The course starts with a basic overview of design that is established to embed the foundation for one to become a Design Thinker or Strategist. It aims to develop one’s fundamentals and build a strong base across various creative disciplines. Modules like ‘Design Context’ and ‘Image Creation’ will introduce and provide conceptual, theoretical, and applied knowledge for Graphic Design and Advertising. Students will also learn the basics of Communication Design and its impact across industries, along with key research methods, the analytical ability to investigate consumers & markets, and attaining a broad understanding of techniques involved in the analysis of markets and end users.

After a while, students will begin to consolidate learning in design thinking and media, applying it to solve design problems in graphics and advertising communication. Students are also encouraged to come to terms with realities of the Design Management world. Later, students will also be engaged in professional practices and industry-linked live projects or analytical industry projects. This will give a golden opportunity to students, who can critically evaluate, reflect, and perform effectively in a professional environment.