Communication Design Course

The 2 Year PG program Graphics & Communication Design equips students for content development in diverse media like print media, motion graphics, film and television, photography, digital media, web and app design, and other interactive applications.

It helps students to develop a personal and visual vocabulary using hand skills, artistic expression, and creative strategy, along with appropriate software tools. The program aims to formulate a fundamental foundation and build a sound, basic grounding for later disciplinary competencies in the domain. The modules like ‘Design Context’ and ‘Image Creation’ will introduce and provide the conceptual, theoretical and applied knowledge for Graphic Design. The basics of Communication Design and its impact across industries will also be introduced along with key research methods, analytical ability to investigate consumers, markets and techniques used in the analysis of markets and end-users.

Later the students will begin to consolidate learning in design thinking and media, and apply it to solve design problems in graphics and advertising communication. The students are encouraged to come to terms with the reality of the Design Management world. Later the student will be engaged in professional practice and industry linked live projects or industry analysis projects.

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