Currently, the luxury market is expanding at a rapid pace. According to a study by ASSOCHAM-Yes Bank, the luxury industry in India is currently valued at a prodigious $23.8 billion.
This program aims to equip the student with a broad range of relevant skillets, ultimately making them employment ready in India’s luxury industry. The scope of the course is to enable students to either develop the spirit of an independent entrepreneur or be employable in the luxury industry.
The luxury sector in India can be broadly split into the following verticals, and this course covers all of them.
- Products: Apparel and Accessories, Pens, Home Décor, Watches, Jewellery, Wines, and Spirits
- Services: Spas, Concierge Service, Travel & Tourism, Fine Dining, and Hotels
- Assets: Yachts, Fine Art, Automobiles, and Real Estate
Theory and application-based problems-solving methods are employed to develop specialised skills in the areas of brand management, retail operations, marketing, and clientele management. The assessments in this course are designed to help individuals become industry-ready, with an integration of F2F learning and online courses so that students are engaged with learning as deeply as possible.
During the learning journey, students get to meet experts from the industry, such as individuals from LVMH, Genesis Luxury, Salvatore Ferragamo, Gucci, and Tag Heuer. Along with this, students can opt for an industry internship so that they get an opportunity to expand their knowledge and gain new perspectives.
Develop abilities to communicate, formulate a research framework, and get acquainted with the working of the fashion and lifestyle industry through regular interactions.
Business Communications | Understanding People and Organisations | Luxury Fashion Industry | Marketing Research | Marketing Fundamentals | Luxury Marketing | Luxury Goods and Services
An unwavering focus on developing the relationship between the learner and the industry. Every student will undergo a live project (cross-disciplinary) and obtain valuable international experience.
Customer Experience Management | Digital Marketing Communications | Accounting for Decision Making | Live Project Lab (Cross-Disciplinary) | Luxury Retail Merchandising and Operations | Digital Marketing Communications | International Experience Lab | Global Consumer Trends | Aesthetics | Culture and Visual Influences
Understanding the complexity of concepts and challenges involved in managing luxury brands and how they influence the functioning of high-end businesses. Every student will undergo a Professional Practice and Final Project session before their final portfolio display.
Strategic Management | Entrepreneurship and New Ventures | Organisational Creativity and Innovation | Professional Practice | Final Project | Luxury Visual Merchandising
An Italian origin fashion designer, he has lived and studied out of England which helped him develop an eclectic signature, accuracy for details, and a new-age approach to design. His curiosity and aptitude to learn about the various facets of design have allowed him to win two prestigious competitions, namely the 2003 Award as the "Young Designer Of The Year" in Bristol and the 2008 Award of being an "Emerging Talent In Rome.
Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.
Luxury Brand/Marketing Professionals
Handle luxury brands through industry-specific managerial practices
Luxury Buyers and Visual Merchandisers
Manage the user experiences and line of products showcased at luxury stores and outlets.
Luxury Boutique Managers
Employ your managerial skillsets to become suitable for employment in luxury boutiques.
Luxury Brand Management
Handle luxury brand through industry-specific managerial practices.
Luxury Distribution Planners
Map out the distribution pattern of luxury goods and services.
Business Development Executive
Utilise your knowledge of development of execute appropriate business development practices for luxury brands.
PR and Communication Managers
Carry out effective PR and communication practices for luxury brands.