Apparel Buying and Merchandising

Delhi | Mumbai | Noida
  • Duration : 11 months (Weekdays, 8:30 - 13:00; Mon to Fri)
  • Eligibility : 10+2
  • Validation : Pearl Academy
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With the advent of rise in demand of skilled merchandiser, today retail and export industry is looking for skilled buyers and merchandising professionals especially who are trained to handle these jobs in the organization. The demand for them is higher in the industry because these are considered to be most important roles in retail and consumer sector.

Fashion buying and merchandising is a very wide subject and same way has a lot of scope for the individual who pursues it. Today there are many retail brands and MBO’s managing many categories, require buyers and merchandisers regularly, such as Shoppers Stop, Tata Trent, Future Group, Madura Garments, Reliance Brands etc.

Curriculum: Level wise learnings :

Following is the brief on Course Content and structure:

The program provides inputs in multifunctional areas like merchandising, principles and techniques of exports merchandising, fashion materials: fabric and trims, garment production and quality assurance and international trade practices, procedures and management.

Students will be introduced to the area of buying and merchandising primarily in apparel and garments, and also an overview of other lifestyle products. Following will be covered.

Global Fashion Industry Panorama, Buying & Merchandising Analysis, Roles of the buyer and merchandiser, Fashion retailers and brands, Planning - strategy and budgets, Buying - range planning, sourcing new brands and suppliers, Fabric and styling terminology, Trend prediction and seasons, Retail organization structure.

This unit focuses on the understanding product development both conceptually and practically:

Sourcing, Apparel Quality Management, Product innovation, Fashion product design, Contemporary aspects in fashion, Development of fashion production, Fashion production strategies, Professional research methods, Fashion supply chains, Consumers Trends, Brand strategy.

Focus on complexity of concepts and challenges involved in managing the brands and how they influence the functioning of a business.

Trading and stock management, WSSI (Weekly Sales Stock Intake) and OTB (Open To Buy), Retail planning strategies.

  • Fashion and lifestyle retail
  • Production houses
  • Buying houses
  • Export organisation
  • Garment factories
  • Retail firms

Future Group, Shoppers Stop, Tata Trent, Landmark Group, Reliance Brands, Madura Garments, Max Lifestyle Ltd etc.