Short-Term Certificate inFashion Buying
and Merchandising
Co-Certification with
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Duration
11 Months
Eligibility
10+2, Age 17 Years & Above
Location
Delhi-West
Introduction
The Fashion Buying and Merchandising Course at Pearl Academy in association with the Fashion Design Council of India (FDCI) is tailored for individuals with a discerning eye for style and design, coupled with a keen interest in the commercial facets of the fashion industry. This comprehensive short-term course encompasses two major components: Fashion Buying and Fashion Merchandising. Fashion Buying involves the art of selecting, negotiating, and procuring fashion products, while Fashion Merchandising focuses on designing store layouts, setting price points, managing inventory, and curating marketing campaigns.
Graduates of this short-term course emerge with a profound understanding of style essentials, the ability to forecast trends by region, and the expertise to curate fashion collections for both labels and retail. The curriculum immerses students in prevailing industry trends, consumer preferences, and purchasing dynamics, equipping them to navigate the ever-evolving landscape of fashion.
The Fashion Buying and Merchandising Course begins with an introduction to the fashion ecosystem, the fashion merchandising process, and the process of buying different mixes and combinations for various categories. It also covers topics such as textile sciences, apparel manufacturing, retail merchandising, quality control, software skills, logistics, and documentation.
Graduates of the short-term course often work behind the scenes in apparel, fashion, decor, design, and retail houses. They take on roles such as buyers for retail and wholesale, planning managers, allocation specialists, trend forecasters, and merchandisers. Their understanding of both creative and logistical subjects help them work across the entire apparel manufacturing, buying and selling process, eventually influencing the fashion choices of their customers.
Students in this course undergo professional competencies and training, fostering a profound understanding of aesthetic vision through a rigorous and holistic learning approach. The course begins by focusing on fundamental concepts, skills, and training, aiming to build a knowledge bank in interior styling and design. As the course progresses, it emphasizes the correlation between conceptualization and the application of styling solutions in diverse contexts. The capstone/live project serves as the culmination, preparing emerging professionals to enter the industry fully equipped.
The curriculum is structured into four courses, each contributing to the comprehensive development of participants:
In Course One, Fundamentals of Fashion Buying and Merchandising, this course provides an overview of fashion buying and merchandising, including fashion terminologies, EOD, POD, fashion theories, and fashion markets. Participants delve into fashion textiles, exploring woven and knitted textiles and their end-use. Software skills are introduced, encompassing MS Excel, basic graphic software (Photoshop, Illustrator), MS Word, and PowerPoint.
In Course Two, Manufacturing in Fashion, this course addresses production processes, including pre-production, in-production, and post-production phases. It also covers retail buying and merchandising, exploring the roles and responsibilities of a retail buyer, merchandising in retail, the concept of merchandise mix, and buying methods. Fashion appreciation involves pattern making, CAD marker concepts, types of seams, and garment construction.
In Course Three, Fashion Marketing, fundamentals of marketing are covered, including the marketing mix, marketing models, and marketing strategies. The course delves into fashion communication, encompassing written, verbal, and visual aspects. Software skills are further advanced, incorporating graphic software (Illustrator, Photoshop), and PowerPoint.
In Course Four, Capstone/Live Project, this final course includes a brand study covering merchandising and marketing, prototype making involving textile selection, seam choice, and finishing, and project mentoring. Elements such as report making and fashion presentations are emphasized to showcase the culmination of the participants' learning journey.
Applicants seeking admission to the Fashion Buying and Merchandising Course must be a minimum of 17 years old and have successfully completed Class X from any recognized educational board.
No Cost EMI - For Short-Term Certificate Courses
Pearl Academy has collaborated with GrayQuest, a loan provider financial institution that will help you pay the fees for Short-Term Certificate Courses in equated monthly installments via a 6 months No Cost EMI plan. It is an easy and convenient way to pay your course fee.
Faculty
Programs are taught by industry professionals who have an inside track on what’s moving global markets. Learn from the brightest minds in the industry as they create a supportive and stimulating learning environment where students can thrive. Meet more members of department...
Student Outcome
FAQs
A. The Fashion Buying and Merchandising Course teaches students the skill to make informed purchasing decisions for fashion labels and retail brands. They achieve this by studying trends and customer preferences and forecasting them, enabling them to plan for retail sales, organise displays, set prices, and develop promotional strategies.
The short-term course instructs students in various aspects, including the fashion industry's buying process, apparel manufacturing procedures, retail merchandising, software skills, and logistics and quality control. Fashion Buyers and Merchandisers discover excellent opportunities with major retail brands, particularly fashion labels, where they assist in trend analysis, prediction, and buying for different store locations. With Pearl Academy's hands-on training, students can apply practical knowledge to real projects and become industry-ready!
A. India has a booming market for apparel, fast fashion and merchandise. With the growth of e-commerce, an increasing number of labels, retail stores and brands require the professional input of fashion buyers. Any brand that branches out into new cities and states seeks to understand the taste of the local market, and fashion buyers and merchandisers help them make the right decisions there.
Prominent job roles for fashion buyers and merchandisers include those of retail buyer, merchandiser, store manager, e-commerce merchandiser, pricing analyst, and others. They can also work in fashion-related fields, like clothes, accessories, footwear, and beauty. With the development of e-commerce and digital technology, there is a huge demand for experts with knowledge of data analysis, digital marketing tactics, and online retailing. Students who take our short-term course leave with the skills and knowledge necessary to successfully meet these needs.
A. Graduates of the Short-Term Certificate course go on to work with fashion houses, fashion consultancy firms, and major retailers or e-commerce brands. They apply their expertise to various segments, including clothing, footwear, accessories, and beauty. Students also have the opportunity to explore alternative avenues such as online merchandising, data analysis, and digital marketing strategies.
Their data analysis skills prove valuable in roles involving digital marketing tactics, online retailing, trend forecasting, and more.
11-month Short-Term Certificate course graduates can pursue career opportunities as fashion buyers, merchandisers, fashion consultants, store managers, e-commerce merchandisers, visual merchandisers, pricing analysts, and more.
A. No, Pearl Academy does not provide scholarships for its 11-month Fashion Buying and Merchandising Course. We do however help applicants with an EMI payment plan with our finance partner ‘Leo 1’ should they require the same.
You can find details of the fee structure here:
https://pearlacademy.com/admissions/fee-structure
To be eligible to apply to the short-term course, prospective students must be
- 17 years of age or older
- Have a minimum qualification of passing 10th grade from any recognized Educational Board in India
For more details about the EMI facility, please contact our student counsellors or call our toll free number - 18002037001
A. Pearl Academy's Fashion Buying and Merchandising Course is crafted by experienced faculty members with industry expertise. As a result, students are exposed to practical education that aligns with contemporary industry requirements. They are encouraged to brainstorm, make design choices, and tackle challenges while equally focusing on social and commercial responsibilities. In less than a year, students acquire essential skills, software proficiency, and technical abilities.
With the right industry exposure, partnerships and projects, as well as a clear understanding of the fashion market and manufacturing chain, Course graduates are well prepared for a promising career in the Fashion Buying and Merchandising space.