Fashion & Lifestyle Business Management

Delhi | Mumbai
  • Eligibility : Candidates should have passed Class XII from any recognized board.
  • Qualification :
    • Indian Qualification : Professional Diploma from Pearl Academy. Students will enroll for a pathway of 11 month diplomas leading to a Professional Diploma at the end of their final year. Pearl Academy recommends BBA (IGNOU). Students will register at no additional cost. With the IGNOU degree, all graduates are eligible for pursuing their Masters in any Govt. affiliated institutes like NIFT, NID and other universities.
    • INTERNATIONAL QUALIFICATION : Option for a full credit transfer out of Pearl Academy, for final year, to Bachelor of Business degree at Torrens University, Australia.
  • CERTIFICATION :Retailer's Association Skill Council of India (RASCI), Apparel Made-ups & Home Furnishing Sector Skill Council (AMHSSC)
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The Indian Apparel industry has undergone many changes. The domestic industry has expanded rapidly and has become organized and intensely competitive. Organizations now have specific goals and objectives and each professional is expected to contribute to the bottom line. The process of sourcing, manufacturing, marketing, distributing and retailing fashion garments is a highly specialized one.

This program aims to equip the student with a broad range of competencies suitable for employment in the fashion business in India. The fashion business industry requires deep and intensive knowledge of the fashion product and extensive management, business skills and e- commerce.  The scope of the course is to enable students to either be independent entrepreneur or be employable in business of fashion and lifestyle. To service the fashion and lifestyle industry effectively there are four key areas where there needs to be an enhanced focus. One is the ability to understand the changing needs of the markets, the second is an understanding of the organization and its relationship with the environment, the third is the strategic understanding of the fashion products (apparel, accessories, lifestyle, home etc). In this course theory and application based problems solving methods are employed to deliver these specialized skills. 

This course transforms students into trained professionals who later play the roles of buyers, category managers, and retail operation managers and are essential to all manufacturers / brands / retailers.  Recent developments in the industry demands that future professionals understand and handle the new format of marketing which is changing to digital. Hence, this course has added learnings where the students will acquire additional skills to be tech savvy and be able to handle the emerging online consumers and social marketing. Students are exposed to fashion business industry by the means of various domestic industry trips within country, Master Classes by who’s who of the industry, ‘Inspire Series – A talk by celebrity ‘, Live industry projects. The student experiences a smooth transition from classroom to corporate.


Develop abilities to communicate, formulate research framework and get acquainted with the working of fashion and lifestyle industry through regular interaction.

Business Communications | Understanding people and organizations | Fashion marketing | Fashion buying | Fashion industry appreciation | Retail Management | Visual Merchandising | Product development


Focuses on the relationship between the learner - industry and international scenario. Every student will undergo Live Project (cross disciplinary) and get international experience.

Customer Experience Management | Digital Marketing Communications | Accounting for Decision Making | Global consumer trends | Fashion Value Chain Management


Focus on complexity of concepts and challenges involved in managing the brands and how they influence the functioning of a business. Every student will undergo Professional Practice and Final Project leading to final portfolio display

Strategic Management | Entrepreneurship and New Ventures | Organisational Creativity and Innovation | Ethics and Sustainability | Professional Practice | Final Project

Employment Sectors

Entrepreneurs | Employed professionals in retail brands (apparel, lifestyle, accessories, beauty etc.) | Export houses | Buying houses | Retailers | E- commerce

International Opportunities




Fashion & Lifestyle Business Management [FLBM]

Career Path

  • Marketing / Production Managers
  • Visual Merchandisers
  • Store Manager/Store Assistant Manager
  • Merchandising Specialists
  • Production Managers
  • Fashion Buyers
  • Marketing Executive

Recruiters View all


Higher Education for Pearlites 

University of Creative Arts, Central Saint Martins, London college of Fashion, Nottingham Trent University, George Brown College, McMaster University, Seneca College, India Business School, SP Jain Dubai


Harita Kaul

Harita Kaul

I started my career as an Assistant Buyer with Shopper’s Stop, followed by Product and Merchandise Manager with W. In 2004, I joined Benetton as a Buyer. With my dedication and passion for growth, I became the Head of the Buying Department within a span of four years. At present, I am working as Brand Manager SISLEY.

I am looking forward to a bright future. Pearl Academy gave me a platform to showcase my talent and opened doors for great opportunities.

Khushboo Lakhi

Khushboo Lakhi

I design jewellery under my signature label, which I introduced just after the completion of my course at Pearl Academy. In 2011, I was nominated for ‘Rising Star’ for my creativity and designing. The honor is organized by the well-reputed JCK, Las Vegas Show given to five select 5 upcoming designers (Jewellery Artists) from across the world.

Shambhavi Bhadauria

Shambhavi Bhadauria