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Fashion & Lifestyle Business Management

Delhi | Mumbai | Noida
  • Duration : 3 Year UG Pathway
  • Eligibility : Candidates should have passed Class XII from any recognized board.
  • Qualification :
    • Indian Qualification : Professional Diploma from Pearl Academy. Students will enroll for a pathway of 11 month diplomas leading to a Professional Diploma at the end of their final year. Pearl Academy recommends BBA (IGNOU). Students will register at no additional cost. With the IGNOU degree, all graduates are eligible for pursuing their Masters in any Govt. affiliated institutes like NIFT, NID and other universities.
    • INTERNATIONAL QUALIFICATION : Option for a full credit transfer for final year, to Bachelor of Business degree at Torrens University, Australia.
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The Indian Apparel industry has undergone many changes. The domestic industry has expanded rapidly and has become organized and intensely competitive. Organizations now have specific goals and objectives and each professional is expected to contribute to the bottom line. The process of sourcing, manufacturing, marketing, distributing and retailing fashion garments is a highly specialized one.

This program aims to equip the student with a broad range of competencies suitable for employment in the fashion business in India. The fashion business industry requires deep and intensive knowledge of the fashion product and extensive management, business skills and e- commerce.  The scope of the course is to enable students to either be independent entrepreneur or be employable in business of fashion and lifestyle. To service the fashion and lifestyle industry effectively there are four key areas where there needs to be an enhanced focus. One is the ability to understand the changing needs of the markets, the second is an understanding of the organization and its relationship with the environment, the third is the strategic understanding of the fashion products (apparel, accessories, lifestyle, home etc). In this course theory and application based problems solving methods are employed to deliver these specialized skills. 

This course transforms students into trained professionals who later play the roles of buyers, category managers, and retail operation managers and are essential to all manufacturers / brands / retailers.  Recent developments in the industry demands that future professionals understand and handle the new format of marketing which is changing to digital. Hence, this course has added learnings where the students will acquire additional skills to be tech savvy and be able to handle the emerging online consumers and social marketing. Students are exposed to fashion business industry by the means of various domestic industry trips within country, Master Classes by who’s who of the industry, ‘Inspire Series – A talk by celebrity ‘, Live industry projects. The student experiences a smooth transition from classroom to corporate.

Develop abilities to communicate, formulate research framework and get acquainted with the working of fashion and lifestyle industry through regular interaction.

Business Communications | Understanding people and organizations | Fashion marketing | Fashion buying | Fashion industry appreciation | Retail Management | Visual Merchandising | Product development

Focuses on the relationship between the learner - industry and international scenario. Every student will undergo Live Project (cross disciplinary) and get international experience.

Customer Experience Management | Digital Marketing Communications | Accounting for Decision Making | Global consumer trends | Fashion Value Chain Management

Focus on complexity of concepts and challenges involved in managing the brands and how they influence the functioning of a business. Every student will undergo Professional Practice and Final Project leading to final portfolio display

Strategic Management | Entrepreneurship and New Ventures | Organisational Creativity and Innovation | Ethics and Sustainability | Professional Practice | Final Project

Employment Sectors

Entrepreneurs | Employed professionals in retail brands (apparel, lifestyle, accessories, beauty etc.) | Export houses | Buying houses | Retailers | E- commerce

International Opportunities

  • International Exchange - Opt for international exchange program at universities like Amsterdam Fashion Institute (Netherlands), University for the Creative Arts (UK), Heriot Watt University (UK), NHL University of Applied Sciences (Netherlands), Royal Academy of Art (The Hague), London College of Fashion (UK), Fashion Institute of Design & Merchandising (USA), LDT Nagold (Germany), BTK University (Germany), Manchester Metropolitan University (UK), University of the West of England (UK), NABA (Milan) etc.
  • Summer Program - Participate in international summer programs at NABA (Italy), Domus Academy (Italy), London College of Fashion (UK) or BTK Germany.
  • Present Graduating Project - Selected final year students get to present their graduating project at international universities like NABA, Italy. Watch video
  • Intern at International Events - Selected students are trained and sent to work with designers in international events like Paris Fashion Week. Watch video
  • Learn from International Faculty - Many experienced faculty members from universities across the globe conduct workshops and lectures with students. Know more




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Higher Education for Pearlites 

University of Creative Arts, Central Saint Martins, London college of Fashion, Nottingham Trent University, George Brown College, McMaster University, Seneca College, India Business School, SP Jain Dubai


Harita Kaul

Harita Kaul

I started my career as an Assistant Buyer with Shopper’s Stop, followed by Product and Merchandise Manager with W. In 2004, I joined Benetton as a Buyer. With my dedication and passion for growth, I became the Head of the Buying Department within a span of four years. At present, I am working as Brand Manager SISLEY.

I am looking forward to a bright future. Pearl Academy gave me a platform to showcase my talent and opened doors for great opportunities.

Khushboo Lakhi

Khushboo Lakhi

I design jewellery under my signature label, which I introduced just after the completion of my course at Pearl Academy. In 2011, I was nominated for ‘Rising Star’ for my creativity and designing. The honor is organized by the well-reputed JCK, Las Vegas Show given to five select 5 upcoming designers (Jewellery Artists) from across the world.
Mona Prasar

Mona Prasar

We have been associated with Pearl and Pearlites for some time now.
We are happy to note that we get trained students who are gifted in creative thinking, applying imagination and processing situations professionally.

We have associated with students of Pearl in both customer-facing and non-customer facing profiles and are satisfied with our decision.

Students of Pearl Academy have been operating with our teams as:

  • Interns – when they were absolute greenhorns;
  • As industrial apprentices – in the last semester of their final year;
  • As back-end support staff walking shoulder to shoulder with our professionals and
  • As front-end staff – the ultimate customer-facing responsibility, open only for those who qualify our business heads’ strict selection parameters.

We are satisfied in collaborating with Pearl Academy’s team for their specialized techniques of grooming talent, nurturing creativity and honing critical decision-making.

Shambhavi Bhadauria

Shambhavi Bhadauria