The 3 Year UG Pathway in Fashion & Lifestyle Business Management imparts skills needed to run a Global and Domestic Fashion & Lifestyle Brand.
An intensive appreciation of fashion business, fashion and lifestyle products, fashion marketing and retailing along with anatomy and anthropometrics which gives the student an in-depth understanding of the fashion product and its manufacturing. The curriculum is well structured to build sound grounds for Fashion & Lifestyle Business competencies in core technical areas like Fashion Product Development, Fashion Marketing, Fashion Retailing, Fashion Logistics and Operations Management, Production Planning and Control Systems, Visual Merchandising and Retail Operations.
The main aim of the course is to provide opportunity to enrolled students to learn product development, international sourcing, retailing, marketing and digital marketing and business management. The students throughout the course of their chosen study, gets the capacity, the drive, and the value-based professional competence to address varied situations in the world of work that can be transformed into added business value. The course hones the initiative, innovation and judgment along with intellectual acumen to formulate, develop and communicate conceptual arguments rooted in a holistic perspective of the business context.
The final levels of the course enables students of diverse background to graduate as highly competent professionals capable of decision-making as well as hands-on competencies suited to the domestic and international fashion market and fashion lifestyle industry, through a final Dissertation Project which enables them to apply their knowledge on a pragmatic ground which ensures that students are adept both theoretically and practically. The pathway also engages students with real world experiences, so that a fair mix of theoretical knowledge and practical familiarities is achieved to foster learning. The key feature of the course is the continuous optimization of knowledge: theory, product and processes, through self-development, innovation, thought leadership and creative management.